talk brand book

15
A community building project uniting the University of Oregon. What is your most prominent scar? What’s the grossest thing you’ve ever seen? What kind of birthday cake is the best? What is the least comforting thing someone has ever told you? Do your parents make fun of you? If you could invent a holiday what would it be? Can names be synonymous with personalities?What place would you never travel to? What is your favorite food? What habits are you most ashamed of? What happens to you when you die? What do you believe in unwaveringly? How has your faith affected your relationship with other people? Do you believe in ghosts? What excites you most about the future?

Upload: jamison-merrill

Post on 15-Mar-2016

220 views

Category:

Documents


1 download

DESCRIPTION

By Jamison Merrill and Rachel Hom Designed by Rachel Hom

TRANSCRIPT

  • A community building project uniting the University of Oregon.

    What is your most prominent scar? Whats the grossest thing youve ever seen? What kind of birthday cake is the best? What is the least comforting thing someone has ever told you? Do your parents make fun of you? If you could invent a holiday what would it be? Can names be synonymous with personalities?What place would you never travel to? What is your favorite food? What habits are you most ashamed of? What happens to you when you die? What do you believe in unwaveringly? How has your faith affected your relationship with other people? Do you believe in ghosts? What excites you most about the future?

  • This is Talk, a University of Oregon project dedicated to discovering and sharing the connections between all people on campus. We interview students, staff, faculty and campus characters with the goal of archiving the precious stories of our time.

    3 what if?

    5 life themes

    7 talk back

    9 conversation

    11 celebration

    Hi

  • nam

    ed

    if yo

    u co

    uld

    ha

    ve

    your

    self

    your

    na

    me

    be

    ?w

    hat w

    ould

  • When the Office of the Provost requested proposals to invigorate a grant promoting campus diversity, Allen Hall Advertising* stepped up with an idea.

    what ifwe approached diversity as something that we all have in common?

    * University of Oregons student run non-profit advertising agency from the School of Journalism and Communications. www.allenhalladvertising.com

    Instead of a traditional check the box method of recording diversity, we

    wanted people to start talking.

    We would gather stories, reveling in unique and

    shared experiences.

  • tele

    po

    rt

    if yo

    u co

    uld

    thro

    ugh

    tim

    ew

    hat e

    ra w

    ould

    yo

    u vi

    sit?

  • Each Talk participant is interviewed on one life theme.The themes vary from humorous to thought provoking and intimate.

    lifethemes

    At the end of the interview we ask each participant,

    What is something you lost, something you love, and something you are afraid of?

    the stories are remarkable

    Celebration DiscomfortFavorite WordHabitsPhilosophy Travel

  • LOV

    E

    FEA

    R

    LOSS

    Frie

    nds

    + Fa

    mily

    Lea

    rnin

    g

    Mus

    ic

    Inte

    rne

    tC

    om

    pu

    ters

    Exp

    lorin

    g

    iPo

    d T

    ou

    ch

    Peo

    pleS

    mile

    s

    Wa

    rm in

    Be

    dMa

    nc

    he

    ste

    r U

    nite

    d

    Un

    ce

    rtia

    n D

    ea

    th

    Bein

    g A

    lon

    eSp

    ide

    rs

    Co

    mp

    lac

    enc

    y

    Win

    ge

    d T

    hing

    s

    Love

    Am

    eric

    a

    Lost

    Sm

    iles

    Vio

    len

    ceInsig

    nific

    anc

    e

    Bec

    om

    ing

    th

    e C

    at

    Lad

    y

    Failu

    re

    Love

    d O

    ne

    Inno

    ce

    nce

    San

    ity Clo

    the

    s Confi

    denc

    e

    He

    rita

    ge

    Bad

    Ha

    bitsM

    on

    ey

    Love

    A le

    sso

    n in

    IDIO

    SYN

    CRA

    SYC

    OM

    MO

    NA

    LITY

    resp

    ons

    es

    from

    18

    pe

    op

    le

    &

  • Each interview is edited and posted to our website.

    Visitors to the project and participants can watch our interviews, categorized by theme, and talk back by participating online.

    talk backQUESTION OF THE DAYWhats the nicest thing a passerby has ever done for you?

    In this section we have created a dynamic Campus Connections* forum,

    where people can view and expand upon our observations of campus relationships.

    * see example based upon three closing questions, left.

  • conversation

    Now the excitement begins.

    When generating awareness about the project, our team will engage the campus body with every piece of

    uplifting and informational material by promoting Talk values:

    Wh

    at d

    o yo

    u

    do

    for g

    oo

    d

    luc

    k?

    Wh

    at c

    ity ha

    s th

    e b

    est

    na

    me

    ?

    Are

    you

    n

    am

    ed

    afte

    r a

    nyo

    ne

    in

    you

    r fam

    ily?

    Wh

    ats yo

    ur

    favo

    rite

    co

    un

    try?

    If you

    co

    uld

    c

    rea

    te a

    h

    olid

    ay,

    wh

    at w

    ou

    ld

    it be

    ?

    If you

    we

    re

    a d

    ay o

    f the

    w

    ee

    k, wh

    at

    da

    y wo

    uld

    yo

    u b

    e?

    Wh

    at is yo

    ur

    favo

    rite

    ma

    de

    up

    w

    ord

    ?W

    ou

    ld yo

    u

    rath

    er b

    e to

    o

    co

    ld o

    r too

    h

    ot?

    Awkward conversation pause? Try one of our refreshers.

    Check out interviews and Question of the Day at www.talkuo.com

    Do

    you

    b

    elie

    ve in

    ka

    rma

    ?

    Wh

    at d

    o yo

    u

    do

    for g

    oo

    d

    luc

    k?

    Are

    you

    n

    am

    ed

    afte

    r a

    nyo

    ne

    in

    you

    r fam

    ily?

    Wh

    ats yo

    ur

    favo

    rite

    co

    un

    try?

    Do

    you

    b

    elie

    ve in

    ka

    rma

    ?

    www.talkuo.com

    Have you ed today?

    Check out interviews and Question of the Day at

    savor your daily social outlets

    the bottom line is

  • de

    stin

    yd

    o yo

    u b

    elie

    ve in ?

  • This spring, Talk will hold its first event for the University of Oregon campus and greater Eugene community, celebrating the project and all forms of storytelling.

    fest!will take place in UOs

    Saturday, March 6th 12-5 p.m.

    Hedco Education Building

    The festival features renown and local talent, including anyone willing to speak up or play along. It will be a one-day forum for fun, sharing, musing, and listening.

    celebration

  • kind

    est

    wha

    t is

    the

    ?th

    ing

    aha

    s d

    one

    for y

    ou

    stra

    nger

  • To facilitate this vision Talk aims to draw sponsorship from the heart of the community

    and organizations nationwide.

    Publicity from your business.

    Monetary or other donations.

    Inclusion in our Talking Eugene Guide Map.

    Including information about Talk in your publication.

    Reflect warm thoughts and get your name around.

    Guiding the community to your business as a place for great conversation.

    support

    For more information about Talk, Talk Fest, or Talking Eugene Guide Map and sponsorship, please email the University of Oregons Allen Hall Advertising.

    [email protected]

  • It starts with one word.

    Visit the Talk website, follow our story on twitter, or join us on facebook.

    www.talkuo.com l @talkuo TALK (Eugene, OR)l