talk is cheap, content is king. 10 ways to actually use facebook in your business
DESCRIPTION
This is a power point presentation about how to use Facebook in your business. This was originally given to the Facebook Group TechShare in Salem Oregon. From Oregon Marketing Group.TRANSCRIPT
Talk is Cheap, Content is King
10 Ways to Actually Use Facebook in Your Business
Getting Started
• Personal Facebook account
• Facebook business page
• Getting “likes”/increasing numbers
• Posting content regally or regularly
• Cross promotion
• Using Facebook as your business page
What does your page say about you?
Great Content with a Cause
One article or post can make a
difference
Morning Email #1
Email #2 Report
It’s All About...
Connection & Engagement!
1. Make Interesting and Relevant Status
Updates• Post updates that
establish you as an authority
• Examples: Trend reports, things to do in the area, enrich the imagination
Information on the Salem Underground would spark interest
2. Let your Personality Shine
Through• Use both your personal and business pages.
• It keeps you top of mind with your friends
• 3:1 ratio of business posts to non-business posts (on business page)
• 4-6 business posts per week – max
• 10:1 ratio of personal posts to business post (on personal page)
• Be mindful of your comments
3. Make Friending a Habit
• Send a friend request to each new contact you make.
• Like other business pages on your personal page and business page
4. Reach out to FB Friends • Like FB content
from friends regularly. It will help you to come up on their news feeds more often
• Send a personal message to someone you don’t know but liked or commented on your posts
• Birthdays! Send a message
• Add your contact info to each business message
• Tag posts and photos -- all their friends will see it!
5. Integrate Facebook into your Existing
Marketing• Follow links from website
• Blog posts automatically coming over to FB
• Constant Contact /Newsletters
• Different lead Pictures. One for MLS, Email, FB. If the person wasn’t attracted to one element of the home, they might be attracted to something else.
6. Facebook Apps for Realtors
Realtor.com – Social Connections
App• Free to use
• Large variety of functionality based on type of account
• Display agents listings
• Offer MLS searches
• Capture leads
• Local information
• Mobile Friendly
Zillow Apps
• Free to use
• Display listings and local information
• MLS searches
• Contact forms
• Client reviews
7. Other Apps and Tools
• SlideShare app. You can take a powerpoint presentation and put it on FB. Tell the story of a local neighborhood you have a listing in.
• Facebook Events to help spread the word about open houses.
• Hold weekly podcasts with topics such as home staging, first-time home buying, mortgages, etc.
• Seek testimonials and recommendations to help increase referrals.
8. Multimedia Content
• Publish photos of local areas and events and tag away.
• Publish photos in creative ways like Rosi has. Instead of just publishing a photo of two local homes decorated for the holidays, put them side by side and have people vote on which they like better.
• Use FB videos and Youtube to show homes, local events neighborhoods, how to videos and more.
9. Again, Creative and Innovative
Updates!• Facebook is not Direct Sales!
• Facebook is a relationship and brand building tool that can generate word of mouth marketing that leads to sales.
• Status update Ideas:
• Would you Rather? Publish two options related to things to do in a local area.
• Latest news: Update followers on road construction, new restaurants, etc,
• Exclusive information: Ask the restaurant for their menu before they open and post it on your page.
• Local business Promotion: Talk about other local businesses news and events, tag them and help each other out.
10. Facebook Ads and Search
• You can type a subject or phrase into Facebook and filter the results.
• Targeted ads to friends and those with specific interests