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Talk Like Ted Carmine Gallo 2014

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Page 1: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

Talk Like TedCarmine Gallo

2014

Page 2: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

A statement

The following is a reference summary, by Minerva, of the original work written and researched by Carmine Gallo

No attempt is made to infringe copyright by claiming any credit for this summary

Title: Talk like TedPublished by: Pan MacMillanFirst published: 2014

Page 3: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

Aristotle – one of the founding fathers of communication theoryA good communication needs to comprise: Ethos Credibility Logos Logic, data, statistics Pathos Appealing to emotions

The very best TED talks (voted the most persuasive and watchedby millions) when analysed perform as below: Ethos 10% Logos 25% Pathos 65%

text

Page 4: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

Passion is intensely meaningful and core to one’s identity

What do you do?What are you passionate about?

What makes your heart sing?

Larry Smith Why you failed to have a great career – TED

Ricard The Habits of Happiness – TEDTony Hsieh (Zappos Shoes) Employee Engagement - TED

The best way to communicate is to check the quality of your motivation (selfish v altruistic?)

Page 5: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

Passion

Melissa Cardon (27) – Pace University – ‘The nature and experience of entrepreneurial passion’

Passion leads to important behaviours and outcomes More creative Set higher goals Exhibit greater persistence Record better company performance

Page 6: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

Charisma and persuasion

Friedman studied charisma in ‘The longevity project’. Found passion does rub off on people. Passion is contagious

Hasson – Princeton University – studies into how the brain processes information

Brains more active when we hear stories Stories use the whole brain – language, sensory, visual, motor They trigger brain-to-brain coupling

A person cannot persuade through logic alone –without emotion impact is lost

Page 7: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

Emotional dimension

Genuine body language and verbal delivery Have a conversation Can’t inspire others unless we are inspired ourselves 200 hours practice for all the best TED talks Brands/Individuals who tell stories connect with

customers/audiences in a deeper meaningful way Identify your unique and meaningful connection to your

presentation topic – science has proved passion is contagious Narrative is most powerful way to break down resistance Master the art of storytelling Break down the wall with stories Touch the Head and the Heart

Page 8: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

Stories

There are 3 types of story: Personal Stories about other people Stories about brand success (those that have leveraged the business

strategy being discussed)

A story is similar to taking people on a field trip – helping them experience content at a more profound levelAvoid using over-used words and/or metaphor’s

Page 9: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

Story shapes

Man in a hole Boy gets girl Bad, get’s ok, then some bad fortune then gets great (most

popular)

Give the audience a character to root for

Start End

Good Fortune

Ill Fortune

Page 10: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

Gestures are necessary

Dr David McNeil, researcher at the University of Chicago, and a foremost authority in the area of hand gestures has empirical evidence that gestures, thinking and language are connected. Use gestures Use gestures sparingly (keep it natural) Use gestures at key moments Keep gestures within the power sphere (top of eyes, to tips of

outstretched hands, down to belly button and back up to eyes again) Gestures give the audience confidence in the speaker Hands below the navel lack energy and confidence

Page 11: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

General posture

Back straight Head high Solid eye contact Wear solid colours that pop out from a dark background Adapt an ‘eager non-verbal’ style

Very animated Broad open movements Hand movements openly projected outward Forward-leaning body positions

Page 12: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

Make it a success

Have a Conversation. Practice:Rate SpeedVolume LoudnessPitch High/Low inflectorsPause Pauses to punch key words

Best TED Talks:Speed 190 words per minute3,400 words18 minutes max

Walk, Talk, Look like a Leader

Page 13: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

Novel dimension

Novelty is the most effective way to capture the attention Human brain loves novelty Engage audience with new information or a unique approach Use genuine humour – be authentic (laughter lowers blood

pressure, improves breathing, strengthens the immune system and increases energy in general)

Deliver ‘jaw dropping’ moments – Wow! Bill Gates opening a jar of mosquitoes Dr Jill bringing out a real brain Great facts – such as one in a hundred people are psychopaths – so

there is 1,500 people in this room, 15 of you are psychopaths

Page 14: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

Use Dopamine

Learning something new activates the same reward areas of the brain as do drugs and gambling – all relates to a little chemical in the brain called Dopamine

A new relationship can trigger it, so can playing a video game and it is also released when people learn something new and exciting (Martha Burns)

Dopamine is released by making information new and exciting and it is addictive – find fresh ways of looking at old problems

Page 15: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

A lazy piece of meat

According to neuroscientist Gregory Burns this is the brain To force the brain to see things differently you must find new

and novel ways to help the brain perceive information differently

Some of the most viewed topics on TED – each promises something new: Schools kill creativity (Sir Ken Robinson) How great leaders inspire action (Simon Sinek) Your elusive creative genius (Elizabeth Gilbert) The Power of introverts (Susan Cain) How to live before you die (Steve Jobs)

All have less than 140 characters!

Page 16: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

Memorable dimension

Create vivid multi-sensory experiences Stay in your own lane (don’t try to be someone or something

you are not) 18 minutes is the ideal length of time for a presentation. If

you must create one that is longer, build in soft breaks (stories, video’s, demonstrations) every 10 minutes

Researchers have discovered that ‘cognitive backlog’, too much informationprevents the successful transmission of ideas

Page 17: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

Listening is hard work

Dr Paul King – Texas Christian University researched into ‘state anxiety in listening performance’. Listening is an exhausting activity.

5 minutes produces a relatively small amount of cognitive back-log, 18 minutes a little more; however 60 minutes produces so much back-log that you risk seriously upsetting the audience unless the presentation is very engaging with many soft breaks

The longer the presentation the more the listener has to organise, listen and comprehend – the burden increases along with the listeners anxiety

Page 18: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

The brain is an energy hog

A long confusing presentation forces the listener’s brain to work hard and to consume energy

The brain cells require twice as much energy as other cells in the body

Mental activity rapidly depletes glucose The 18 minute presentation leaves the listener with some

brainpower and glucose to think about the presentation, share ideas and act on them

Page 19: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

Paint pictures

Paint pictures with words Use one line sentences not complex bullet points Pictures are superior If you hear information you will remember 10% three days

later, add a picture and recall will rise to 65% A picture helps you remember 6 times more information than

listening to the words alone Our brains are wired to process visual information – pictures

– very differently to text and sound. Scientists call the effect ‘multimodal’ learning; pictures are processed in several channels instead of one giving the brain a far deeper and meaningful encoding experience (see Bono - Ted 2013 for a great example)

Page 20: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

The rule of three

People can remember three things very well – add more items and retention falls off considerably

This is one of the most powerful concepts in writing and communication

It pervades everyday life: The three little pigs The three musketeers Three primary colours Three secondary colours Three medals in the Olympics Three wise men, three gifts

Break your presentation into a three story structure

Page 21: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

It is a three-step process

Create a twitter headline (not more than 140 characters) Support the headline with three key messages Reinforce the three messages with stories, statistics and

examples

Page 22: Talk Like Ted Carmine Gallo 2014. A statement The following is a reference summary, by Minerva, of the original work written and researched by Carmine

Message Map Template (©Carmine Gallo)

Your Headline

Key point 1 Key point 2 Key point 3

Supporting points 123

Supporting points 123

Supporting points 123