a community building project uniting the University of Oregon

Tyler Kirsch / Rachel Hom / Jamison MerrillUniversity of Oregon School of Journalism and Communication

Allen Hall Advertising

Collect, archive, and share the rich personal stories of our

campus.

Mission

ResearchProcess

: 4 focus groupsVaried age and experience

: Recording conversationsBuilding a platform for change

: Sense of communityGuided discussion about students’ social habits

TakeawaysResearch

: Poor brand communicationAwareness and frequency of a message

: Looking for communityLack of ways to meet and interact with new people

: Growing less involvedFinding comfort in our daily routines

: Learning about the “D” wordA student perspective of campus diversity

MethodBrand

: What’s in a namestrategy

:Logo

MethodBudget

: Cost EffectiveFlips, blog, communal

: AuthenticTrue to our brand, our campus

: Creative

: Nimble

MethodPlanning

: EvolutionFrom booth to backdrop

: Measure TwiceSpending time with our vision

: Cut OnceBecoming mobile

MethodTech

: Flips are our friendsSimple, portable, accessible

: Tripods keep us stableProduction quality, consistency

: Lapel mics amplify our storiesImproved sound, keep our stories clear

MethodInterviews

: StaplesIntro and Outro

: ThemesDiscomfort / Favorite Word / Faith / Habits / Holidays / Names / Travel

MethodBlog

: InterviewsThe project’s foundation.

: Campus ConnectionsWhat it’s all about.

: Question of the DayFirst interaction with the project.

: AboutThe project. Allen Hall Advertising. Who we are.

Let's take a look

MethodMerch

buttons

stickers 3x5

chapstick

band.aids

mouthwash

with confidence!

wristbands

“word up”talkuo.wordpress.com

front back

+Allen Hall Advertising

+SOJC

+an AHA Initiative

dental floss

stickers 1x1

Currently

: Conducting Interviews

: Finding Connections

: Planning the CampaignInnovative, based on our message, consistent

LOVE

FEAR

LOST

Friends +

Family

Learning

Music

Internet

Computers

Exploring

iPod Touch

People

Smiles

Warm in Bed

Manchester

United

Uncertian Death

Being Alone

Spiders

Complacency

Winged Things

Love

America

Lost Smiles

Violence

Insignificance

Becoming the Cat Lady

Failure

Loved One

Innocence

Sanity

Clothes

Confidence

HeritageBad Habits

Money

Love

Future

: Post Project Data CollectionSurvey based upon final video.

: Celebratory Gala!Thank you to participants and supporters.

: Talk Tent? Stories for AllEvent for the whole campus to enjoy.

Campaign : Talk boardOne question. Numerous interactive responses. An innovative example. A community exhibit.

What if?

What is most exciting about the future?

Working Together

: Feedback

: Your Story

: Your Support

Tyler Kirsch tylerkirsch@gmail.com

Rachel Homrachom@gmail.com

Jamison Merrilljmerrill@uoregon.edu

University of Oregon School of Journalism and CommunicationAllen Hall Advertising