talking points for the edgy veg · the edgy veg cookbook is a collection of recipes and techniques...
TRANSCRIPT
Martine Quibell, Publicity Manager, Robert Rose Inc. www.robertrose.ca 120 Eglinton Avenue East, Suite 800, Toronto, ON M4P 1E2
416-322-6552 x 3133 / [email protected]
Talking points for THE EDGY VEG
The Edgy Veg is a delicious vegan movement that caters to the forward-thinking meal-creators of an often-boring veg community
Candice Hutchings, the culinary mastermind and vegan for 8 years, and James Aita, a carnivore and tough food-critic on his journey to veganism, are a foodie powerhouse match made in heaven
The Edgy Veg cookbook is a collection of recipes and techniques Candice created for James on his journey to becoming vegan
Instead of salads and smoothies, Candice chose to re-purpose familiar family favorites, decadent desserts, trendy dishes, and fast food favorites next to witty and sarcastic commentary, and laugh out loud dad jokes
This library of recipes and food hacks serve as an inspiration for a new generation of vegan food artists
Every recipe can be enjoyed by vegans, vegetarians and omnivores alike–they’re Carnivore Approved!
Did you know that vegan food can taste just as great it’s non-vegan counterpart The first vegan cookbook co-authored by a non-vegan! This book contains comfort foods like pizza and burgers, but also high-end culinary
favourites like a veganized steak & béarnaise, pastas and even a vegan recipe for lox This book is perfect for vegan women who want to fool their non-veg husbands and
boyfriends (shhh! we won’t tell if you won’t!) The book was written in less than 3 months – you read that right…three months! Every recipe is taste tested by a “carnivore” (omnivore) to ensure that the vegan version
taste just as delicious and meaty as the traditional This book is filled with over 100 incredible vegan dishes that you actually want to eat Edgy Veg feels it’s important to make vegan food accessible, relatable and approachable
KEY MESSAGES
ü The Edgy Veg is a vegan cookbook made for vegans AND meat eaters ü Every recipe is taste tested by a “carnivore” (omnivore) to ensure that the vegan version
taste just as delicious and meaty as the traditional ü Filled with over 100 vegan dishes that you want to eat ü The book is not only a cookbook, but also contains hilarious lifestyle tips, personal
anecdotes and is very funny! As most college students, Candice paid for her education serving and bartending. She noticed pretty early on that she loved watching the chefs create menu items and spent a lot of time in back of house when she should have been serving in the front. Shortly after starting the Edgy Veg blog, Candice was eager to further her food education. She spent many years deeply involved in the health, raw food and vegan space in Toronto, including managing a raw food restaurant and juice cleansing company.
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