talkSPORT & CAPITAL ONE: CAPITAL ONE CUP

Aim: To communicate naming rights in their first year of sponsorship

Cross-Platform Campaign

High-impact print campaign

Engaging Social Media Debates

Giving fans a voice

Sponsored live commentaries across the

tournament

73% of listeners aware had the intention of taking out a Capital One credit card, compared to 63% of non-listeners – a

16% uplift