taller redes sociales andalucialab 2012
DESCRIPTION
Presentacion utilizada en los Talleres de AndalucialabTRANSCRIPT
![Page 2: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/2.jpg)
![Page 3: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/3.jpg)
![Page 4: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/4.jpg)
BMW conectedDrive, nos leerá las actualizaciones de las redes sociales
![Page 5: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/5.jpg)
La sociedad esta cambiando la
manera de comunicarse no
solo entre personas
5
![Page 6: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/6.jpg)
![Page 7: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/7.jpg)
![Page 8: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/8.jpg)
Es decir! UNA WEB
YA NO ES
SUFICIENTE
![Page 9: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/9.jpg)
![Page 10: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/10.jpg)
![Page 11: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/11.jpg)
![Page 12: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/12.jpg)
Apple's App Store 425,000 apps. 15 billones descargas 7 Julio - Android Market 200,000.
En Mayo Google 4.5 billones de apps descargadas
![Page 13: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/13.jpg)
Pantallazo y descargas en apple store de ordenadores y chrome
![Page 14: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/14.jpg)
![Page 15: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/15.jpg)
17/01/12
Departamento de Marketing - Socialtec
15
![Page 16: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/16.jpg)
![Page 17: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/17.jpg)
Internet en disposi=vos movibles
![Page 18: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/18.jpg)
![Page 19: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/19.jpg)
Cliente S.XXI
Empresa
Tenemos un serio problema…
![Page 20: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/20.jpg)
![Page 21: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/21.jpg)
![Page 22: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/22.jpg)
![Page 23: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/23.jpg)
![Page 24: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/24.jpg)
![Page 25: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/25.jpg)
![Page 26: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/26.jpg)
![Page 27: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/27.jpg)
SET GODAIN, PURPLE COW
![Page 28: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/28.jpg)
![Page 29: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/29.jpg)
“Para ser irremplazable, uno siempre tiene que ser
diferente” Coco Chanel
![Page 30: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/30.jpg)
¿Qué cosas hacen
diferente vuestro negocio destino?
![Page 31: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/31.jpg)
¿Qué recurso turístico tenéis?
![Page 32: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/32.jpg)
¿Qué producto turístico tenéis?
![Page 33: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/33.jpg)
¿Porqué debería
hacer 800 km?
![Page 34: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/34.jpg)
Y ahora hablemos de Internet y de Medios
Sociales
![Page 35: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/35.jpg)
![Page 36: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/36.jpg)
![Page 37: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/37.jpg)
AD PRO SUMER*
*Concepto definido por Tirso Maldonado 2008
![Page 38: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/38.jpg)
![Page 39: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/39.jpg)
AD
PR
OS
UM
ER S
C
camu
flado
![Page 40: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/40.jpg)
Del new al now
![Page 41: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/41.jpg)
![Page 42: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/42.jpg)
![Page 43: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/43.jpg)
![Page 44: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/44.jpg)
Reputación empresarial, reputación online
![Page 45: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/45.jpg)
![Page 46: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/46.jpg)
![Page 47: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/47.jpg)
![Page 48: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/48.jpg)
![Page 49: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/49.jpg)
![Page 50: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/50.jpg)
![Page 51: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/51.jpg)
![Page 52: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/52.jpg)
![Page 53: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/53.jpg)
![Page 54: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/54.jpg)
El viajero compra un viaje p o r p r i m e r a v e z s i n probarlo y por lo tanto desde siempre ha buscado su certificación que le a s e g u r e q u e t o m a l a decisión acertada.
![Page 55: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/55.jpg)
¿Tenemos un buen producto y una buena relación calidad-precio?
![Page 56: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/56.jpg)
“La mejor publicidad es la que hacen los clientes
satisfechos”
Philip Kotler
![Page 57: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/57.jpg)
![Page 58: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/58.jpg)
El 76% de los consumidores no cree que las marcas digan la verdad en los anuncios Yankelovich Monitor (2.500 entrevistas anuales)
![Page 59: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/59.jpg)
![Page 60: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/60.jpg)
![Page 61: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/61.jpg)
![Page 62: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/62.jpg)
![Page 63: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/63.jpg)
¿Creamos falsas expectativas? ¿Tienen los clientes la razón? Hay que gestionarlo
![Page 64: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/64.jpg)
![Page 65: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/65.jpg)
Lo que nunca hay que hacer
![Page 66: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/66.jpg)
Lo que nunca hay que hacer
![Page 67: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/67.jpg)
![Page 68: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/68.jpg)
![Page 69: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/69.jpg)
![Page 70: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/70.jpg)
![Page 71: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/71.jpg)
![Page 72: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/72.jpg)
![Page 73: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/73.jpg)
![Page 74: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/74.jpg)
¿Estamos preparados para entender que ya no tenemos el control? Y que el
cliente ha pasado de reinar a gobernar
![Page 75: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/75.jpg)
5 pasos primero
• Donde habla de nosotros y en que formato
• Quienes son los que hablan • Sobre que opinan • Que actitud, buena, mala, neutra • Con que volumen hablan
Escuchar Interpretar Actuar
![Page 76: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/76.jpg)
Marcas de
Calidad
Opiniones Portales
independientes
Opiniones en nuestra web
El triangulo de la verdad
![Page 77: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/77.jpg)
¿Que hotel eligirías? • Marca de calidad • 500 comentarios
negativos • 300 normales • 10 muy buenos • Sin Marca de
calidad • 500 comentarios
positivos • 300 normales • 10 negativos
![Page 78: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/78.jpg)
Google alerts
![Page 79: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/79.jpg)
Promocionalización Promoción y
Comercialización para Siglo XXI
![Page 80: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/80.jpg)
![Page 81: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/81.jpg)
![Page 82: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/82.jpg)
![Page 83: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/83.jpg)
![Page 84: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/84.jpg)
![Page 85: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/85.jpg)
Google places claves 1. Mejora nuestro posicionamiento en búsquedas locales. El buscador prioriza a resultados de búsquedas locales a negocios tanto Web como en terminales móviles 2. Keywords en la descripción del negocio Texto descriptivo del negocio con un máximo de 200 caracteres. Palabras claves más importantes. Redactar descripción clara, amigable, tanto para clientes como buscador. 3. Crear un perfil para cada hotel, comercio, restaurante si hay varias empresas Si la empresa tiene varios hotels, restaurantes, etc. lo mejor es crear un perfil distinto para cada uno de ellos. 4. Describir el negocio de manera clara y sencilla Existen cinco categorías distintas para describir los productos o servicios. 5. No agregar palabras clave en el nombre si no están en el nombre original del hotel, restaurante, etc.
![Page 86: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/86.jpg)
Google places claves II 6. Fomentar comentarios y experiencia de clientes La participación y opinión de clientes satisfechos con sus productos y servicios es fácil y muy efectivo a la hora de construir una reputación profesional, lo que automáticamente mejorará el posicionamiento. 7. Publicación sostenida en el tiempo del contenido de manera regular Mantener una regularidad, no hacer cosas extrañas porque los buscadores están al tanto de quien hace fraudes. 8. Poner fotos y vídeos Su página de Google Places le permite publicar totalmente gratis hasta 10 imágenes y 5 vídeos. Lo que proporcionan más información a los potenciales clientes. 9. Estadísticas google places Hay que controlar a menudo las estadísticas y mejor si lo podemos ver en google analitycs
![Page 87: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/87.jpg)
Google Places
![Page 88: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/88.jpg)
Google places Fotos
![Page 89: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/89.jpg)
Google places ficha
![Page 90: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/90.jpg)
Google places videos
![Page 91: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/91.jpg)
Estadísticas Google Places
![Page 92: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/92.jpg)
CMS
![Page 93: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/93.jpg)
Artista visual mexicano Fernando Llanos ha creado VideoMan
![Page 94: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/94.jpg)
![Page 95: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/95.jpg)
Pero antes…
![Page 96: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/96.jpg)
favicon 80
110 20 unidades
20 unidades 80
110
Adaptar el logo
![Page 97: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/97.jpg)
![Page 98: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/98.jpg)
![Page 99: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/99.jpg)
¿POR DONDE EMPEZAMOS?
Web/Blog corporativo Cuenta en FlickR
Branded channel en YouTube Comunicación a través de Twitter Página y campañas en Facebook
Incorporación de RSS y Marcadores sociales
Estrategia de contenido
![Page 100: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/100.jpg)
¿POR DONDE EMPEZAMOS?
Web/Blog corporativo Cuenta en FlickR
Branded channel en YouTube Comunicación a través de Twitter Página y campañas en Facebook
Incorporación de RSS y Marcadores sociales Estrategia de contenido
![Page 101: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/101.jpg)
No solo hay que pensar en el QUÉ, sino que también debemos pensar en el… ① PARA QUIÉN ② POR QUIÉN ③ CON QUÉ ④ CUANDO ⑤ DÓNDE
⑥ CON QUÉ TEMÁTICA ⑦ CON QUÉ FRECUENCIA ⑧ CON QUÉ HERRAMIENTAS ⑨ CON QUÉ ESTILO LITERARIO ⑩ CON QUÉ OBJETIVOS
Estrategia de contenido
![Page 102: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/102.jpg)
Desarrollo de contenidos que: ⊕ Inspiren ⊕ Entretengan ⊕ Formen ⊕ Ayuden ⊕ Sean relevantes ⊕ Sean pertinentes ⊕ Motiven
Estrategia de contenido
![Page 103: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/103.jpg)
¿Como y que buscan
los clientes?
![Page 104: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/104.jpg)
Google palabras clave
![Page 105: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/105.jpg)
Google insight for search
![Page 106: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/106.jpg)
Web-Gestores de contenido
![Page 107: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/107.jpg)
![Page 108: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/108.jpg)
Multi….Blogs
Un blog, también conocido como weblog o cuaderno de bitácora (listado de sucesos), es un sitio web periódicamente actualizado que recopila cronológicamente textos o artículos de uno o varios autores, apareciendo primero el más reciente, donde el autor conserva siempre la libertad de dejar publicado lo que crea pertinente.
Wikipedia
![Page 109: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/109.jpg)
![Page 110: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/110.jpg)
![Page 111: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/111.jpg)
![Page 112: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/112.jpg)
Slideshare.net isuu.com
![Page 113: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/113.jpg)
Publicaciones en ISSUU
![Page 114: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/114.jpg)
![Page 115: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/115.jpg)
![Page 116: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/116.jpg)
![Page 117: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/117.jpg)
Presentaciones y docs online
![Page 118: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/118.jpg)
![Page 119: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/119.jpg)
![Page 120: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/120.jpg)
Fotos en flickr, panoramio, Picassa
![Page 121: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/121.jpg)
59% demandan tours virtuales 360º 48% un breve vídeo de las instalaciones y servicios
2/3 que las fotos son importante en la decisión de reserva 30 % declaman que son muy importantes
VMF Leonardo USA 09
![Page 122: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/122.jpg)
De la fotografía de paisajes turísticos,….
A la fotografía experiencial
![Page 123: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/123.jpg)
En toda la comunicación: 360º
![Page 124: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/124.jpg)
Visuales marca
![Page 125: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/125.jpg)
![Page 126: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/126.jpg)
![Page 127: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/127.jpg)
![Page 128: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/128.jpg)
![Page 129: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/129.jpg)
![Page 130: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/130.jpg)
![Page 131: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/131.jpg)
![Page 132: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/132.jpg)
![Page 133: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/133.jpg)
Fotos panorámicas
![Page 134: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/134.jpg)
![Page 135: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/135.jpg)
![Page 136: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/136.jpg)
335 visitas
![Page 137: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/137.jpg)
![Page 138: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/138.jpg)
![Page 139: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/139.jpg)
Videomarketing con You Tube
![Page 140: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/140.jpg)
![Page 141: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/141.jpg)
![Page 142: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/142.jpg)
http://www.youtube.com/watch?v=d8bKbx4wQ8A
![Page 143: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/143.jpg)
![Page 144: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/144.jpg)
![Page 145: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/145.jpg)
![Page 146: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/146.jpg)
![Page 147: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/147.jpg)
![Page 148: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/148.jpg)
![Page 149: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/149.jpg)
![Page 150: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/150.jpg)
![Page 151: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/151.jpg)
Para mejorar los resultados de tu cuenta en twitter debes dinamizarla y aumentar el número de seguidores, que aunque no sea el principal objetivo te ayudará a mejorar tu amplificación. 1. Invita a tus amigos 2. Mejora el aspecto visual y completa tu perfil 3. Incorpora estrategias de chicklet marketing 4. Añade el botón de Tweet me 5. Haz un mailing a tu base de datos de clientes 6. Agradece los RTs 7. Comenta los tweets 8. Envía RTs 9. Crea listas públicas 10. Ten un timeline atractivo 11. Saluda a tus seguidores 12. Envía tu #FF al final de semana 13. Comparte información relevante con tus seguidores 14. Publica texto y fotos 15. Infórmate de cuando alguien deja de seguirte después de un tweet 16. Identifica a los twiteros más relevantes de tu sector y aprende!
![Page 152: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/152.jpg)
17/01/12 Departamento de Marketing - Socialtec 152
Hashtags Para que la información pueda ser searchable y poder agregar tweets de una misma temática es necesario utilizar #hashtags. Usos 1. Utilización de #hashtags para incorporarnos a una conversación
que nos interese. 2. Creación de nuevos para la creación de marca, producto, tendencia. 3. Empleo de los #hashtags para medir la repercusión de un evento,
actividad Utilización 1. Deben ser palabras cortas de no más de 10 caracteres 2. Añadir al final como coletilla en el tweet 3. Intercalar a lo largo de la frase. Ej. Todos los trucos de #facebook y
de #twitter en mi conferencia de ayer #experienciasbarcelona 4. Definir los hashtags que la empresa debe utilizar 5. Compartir la política de #hashtags con todos los empleados (wiki)
![Page 153: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/153.jpg)
http://www.socialoomph.com
17/01/12 Departamento de Marketing - Socialtec 153
Autorespondedor
![Page 154: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/154.jpg)
17/01/12 154 17/01/12 Departamento de Marketing - Socialtec 154
MAC PC Android iPhone Blackberry Nokia iPad
Probabilidad de errores muy alta
Sintonizadores - productividad
![Page 155: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/155.jpg)
17/01/12 155
http://www.tweetdeck.com
17/01/12 Departamento de Marketing - Socialtec 155
Twitter – MAC/PC
![Page 156: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/156.jpg)
17/01/12 156 17/01/12 Departamento de Marketing - Socialtec 156
Twitter – Listas
![Page 157: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/157.jpg)
17/01/12 Departamento de Marketing - Socialtec 157
Tweetreach (alcance)
![Page 158: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/158.jpg)
17/01/12 Departamento de Marketing - Socialtec 158
Search (buscar)
http://search.twitter.com/
![Page 159: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/159.jpg)
![Page 160: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/160.jpg)
1. Fan page (página oficial) 2. Anuncios contextuales 3. Anuncios sociales 4. Publicar notas 5. Gadgets y widgets (aplicaciones) 6. Feedback en grupos de admiradores 7. Publicación de eventos 8. Investigación de mercado 9. Facebook connect 10. Mobile marketing (texto, fotos y videos)
Tipos de acciones de marketing
![Page 161: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/161.jpg)
Me gusta (página oficial)
![Page 162: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/162.jpg)
Anuncios contextuales
![Page 163: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/163.jpg)
Anuncios contextuales
![Page 164: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/164.jpg)
Anuncios contextuales
![Page 165: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/165.jpg)
Anuncios contextuales
17/01/12 Departamento de Marke=ng ‐ Socialtec 165
![Page 166: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/166.jpg)
Anuncios contextuales
![Page 167: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/167.jpg)
Anuncios sociales
167
![Page 168: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/168.jpg)
http://on.fb.me/notasduque
![Page 169: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/169.jpg)
Fan Gate
![Page 170: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/170.jpg)
![Page 171: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/171.jpg)
Page Gate
![Page 172: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/172.jpg)
![Page 173: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/173.jpg)
![Page 174: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/174.jpg)
Feedback en grupos
![Page 175: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/175.jpg)
Publicación de eventos
![Page 176: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/176.jpg)
Facebook connect
![Page 177: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/177.jpg)
Fan page – móviles
![Page 178: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/178.jpg)
Podcast Audio y video
![Page 179: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/179.jpg)
Podcast, Vlogs ¿Qué son y cómo funcionan?
Casa de Jimmy y Jordi via
Skype
1 2
Web hosting Podomatic.com
Tú ordenador
![Page 180: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/180.jpg)
Podcast ¿Cómo funciona?
1 2
Tú ordenador
1 2 Info
1 2
Turispod Podcast
Controlador
Casa de Jimmy y Jordi via
Skype
Web hosting Podomatic.com
![Page 181: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/181.jpg)
Podcast ¿Cómo funciona?
1 2
Tú ordenador
1 2 Info
1 2
Turispod Podcast
Controlador
Turispod Podcast
Casa de Jimmy y Jordi via
Skype
Web hosting Podomatic.com
![Page 182: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/182.jpg)
Podcast ¿Cómo funciona?
1 2
Tú ordenador
1 2 Info
1 2
? Turispod Podcast
Casa de Jimmy y Jordi via
Skype
Web hosting Podomatic.com
![Page 183: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/183.jpg)
1 2
Tú ordenador
1 2 Info
1 2
1 2
Turispod Podcast
Casa de Jimmy y Jordi via
Skype
Web hosting Podomatic.com
Turispod Podcast
Podcast ¿Cómo funciona?
![Page 184: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/184.jpg)
1 2 3
Tú ordenador
1 2 3 Info
1 2
1 2
3
Turispod Podcast
Turispod Podcast
Casa de Jimmy y Jordi via
Skype
Web hosting Podomatic.com
Podcast ¿Cómo funciona?
![Page 185: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/185.jpg)
1 2 3
Tú ordenador
1 2 3 Info
1 2
1 2
3 ? Turispod Podcast
Casa de Jimmy y Jordi via
Skype
Web hosting Podomatic.com
Turispod Podcast
Podcast ¿Cómo funciona?
![Page 186: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/186.jpg)
1 2 3
1 2 3 Info
1 2
1 2 3
3
Tú ordenador
Turispod Podcast
Casa de Jimmy y Jordi via
Skype
Web hosting Podomatic.com
Turispod Podcast
Podcast ¿Cómo funciona?
![Page 187: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/187.jpg)
![Page 188: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/188.jpg)
Utilización y explotación del podcast, videocast
Comunicación interna y externa: recursos humanos, noticias, compartir ideas y conocimiento, entrevistas al personal del hotel, etc.
Programas de formación, idiomas, procesos, etc. Utilización como complemento a la información
ofrecida del hotel o el destino. Música relacionada con el destino o la propia
animación Tertulias y entrevistas para asociaciones, boletines
de noticias en audio y video Publicidad en podcasts populares y bien
segmentados
![Page 189: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/189.jpg)
http://www.cinchcast.com/
![Page 190: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/190.jpg)
Georeferenciación
![Page 191: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/191.jpg)
![Page 192: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/192.jpg)
![Page 193: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/193.jpg)
![Page 194: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/194.jpg)
![Page 195: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/195.jpg)
De la reputación online a la influencia. Del press trip al blogtrip, los nuevos certificadores/influenciadores
![Page 196: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/196.jpg)
![Page 197: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/197.jpg)
807,044 impresiones con un impacto a 40,064 pers Vía 241 Tweets Con 52 Twitteros
http://www.slideshare.net/jimmypons/informe-blogtrip-kayak-menorca-2011
![Page 198: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/198.jpg)
+ de 50 fotos publicadas con un promedio de 450 visitas cada una
![Page 199: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/199.jpg)
![Page 200: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/200.jpg)
![Page 201: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/201.jpg)
6 videos publicados que 10 días después tienen más de 3.000 videos vistos
![Page 202: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/202.jpg)
![Page 203: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/203.jpg)
![Page 204: Taller redes sociales andalucialab 2012](https://reader033.vdocument.in/reader033/viewer/2022061609/556439e9d8b42adb258b50b9/html5/thumbnails/204.jpg)
M
Jimmy Pons [email protected] @jimmypons www.jimmypons.com
Y QUE LA FUERZA OS ACOMPAÑE!
MUCHAS GRACIAS