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ECR Baltic (Efficient Consumer Response Initiative)
open General Meeting on 31st of July in Riga, Tallink hotel, Riga, Elizabetes 24
Edgars Pentjuss MD, ECR Baltic
[email protected] +37126546645
Congratulations: Ruta Meilutyte, Lietuva
with the GOLD on Olympics!
AGENDA (Tallink Hotel, Riga):
12:30 - 13:00 Welcome coffee 13:00 - 14:30 - Introduction (competition law and antitrust caution, what is ECR and its principles) - ECR Baltic annual report - ECR Europe and ECR Baltic strategy - ECR Baltic working streams (EUR Pallets assessment, Returnable/Reusable Transport Items unification, Master Data Management and Data Synchronization, EDI, Category Management-Shopper, Training and Education) 14:30 - 15:00 Coffee break 15:00 - 16:30 - ECR Baltic working streams continued (annual ECR Baltic forum 2012 on 8th of November in Vilnius) - Voting for statutes change request: 8.1. Administrative body of the Association is an executive board that consists of one (1) board member who is elected for 1 (one) to maximum 3 (three) years. - Election and voting for the Board (Council) members representing manufacturing side from Estonia. If you are a manufacturer based in Estonia and would like to join ECR Baltic on Board (Council) level, please send your nomination to [email protected] - Members time and closure
Antitrust and Competition Law Caution
ECR Baltic will not enter into any discussion, activity or conduct that may infringe, on its part or on the part of its members and participants, any applicable competition laws. By way of example, members and participants shall not discuss, communicate or exchange any commercially sensitive information, including non-public information relating to prices, marketing and advertisement strategy, costs and revenues, trading terms and conditions and conditions with third parties, including purchasing strategy, terms of supply, trade programs or distribution strategy. This applies not only to discussion in formal meetings but also to informal discussions before, during or after meetings.
Message to new members, participants and/or people taking part for the first time: Please note that taking part in ECR Europe’s and ECR Baltic activities is subject to having read and understood ECR Europe’s EC Competition Law Compliance Program. If you have not done so, please do so now. http://www.ecr-baltic.org/f/docs/clcp.pdf
ECR Baltic members:
What is ECR?
ECR Baltic is an Efficient Consumer Response Initiative in Estonia, Latvia and Lithuania.
ECR Baltic is a collaborative retailer-manufacturer platform with a mission “to fulfill consumer wishes better, faster and at less cost”. It is a non-profit organization which aims to help retailers and manufacturers in the FMCG sector to drive supply chain efficiencies and deliver business growth and consumer value.
ECR Baltic is a member of ECR Europe: http://www.ecr-europe.org/
Since November 2010, ECR Europe is the regional platform for collaboration of the Global Consumer Goods Forum.
Uniqueness: Only European platform for value chain co-operation on a parity basis between brand manufacturers and retailers.
ECR mission and objectives?
How does ECR work on supply side?
Cutting Costs!
Manufacturers part Retailers part
Whole Supply Chain Cost
Manufacturers part Retailers part
Working collaboratively to remove unncessary costs!
ECR win
How does ECR work on demand side?
Growing Demand!
Manufacturers part Retailers part
Current business value
Manufacturers part Retailers part
Working collaboratively to focus on consumer/shopper needs
ECR WIN
Manufacturers part Retailers part
ECR is about efficiency and cost reduction of whole supply/value chain and not moving costs and profit part back and forth! For overall cost calculation ECR use ABC – Activity Based Costing
What ECR is all about?
ECR Working Groups:
FMCG Retailers and
manufacturers:
STRATEGY & STANDARDS
Consumer Goods
Forum
ECR Europe
ECR Baltic
Global Standards (GS1) and local
legislation
EDI 4Doc
GDS Datapool
RTIs & Pallets
SOLUTIONS &
IMPLEMENTATION
Telema, Edisoft Itella, BPO
SA2, Edisoft, GS1, Saphety
Nielsen, Analyse2 Solutions
EPAL Chep Bepco MPS CC
Shopper CatMan
ECR Basics and
GS1 standards
ECR Baltic work streams
Category Management, OSA,
Shopper engagement, Shooper insights
Supply Chain Committee: Pallets and
secondary packaging unification,
DataSync
EDI – Electonic Data Interchange
working group
Trainings and Education
Academic partnership with Industry
Annual ECR Baltic Forum
Focus on consumer
Networking and people
development
Efficient Supply Chain
What ECR is all about?
All ECR initiatives are aimed at Change Management to improve business efficiency
Publications and bluebooks: ECR Baltic, ECR
Europe: http://www.ecr-europe.org/ecr-library
ECR Baltic Student Award 2011
(Education and Training Committee)
1st Place (17.0 points) Consumer Response to Unethical Corporate Behavior: A Stage Approach by David Manuel Brückmann (SSE Riga) 2nd Place (16.5 points) The Influence of Ethnic Identity Primes on Responses to Targeted Advertising: The Case of Latvians and Russians in Latvia by Kristiāna Pavlova and Marta Tomase (SSE Riga) 3rd Place (16.0 points) Optimal Location Problem: Mathematical Model and Fuzzy Approach to Solution by Olga Montvida (University of Latvia)
ECR Baltic Annual Report: 2011
1st time someone was fulltime employed for ECR for the whole
year
Reinvested in extensive training plan, student award, 2 members
participated on ECR Europe forum
5 years anniversary ECR Baltic Forum (with divided
Supply/Demand streams)
Communication platform
Members from 28 to 38 on 31.12.2011
Agenda and priorities of ECR Europe (26 countries) for 2012
Global level Europe 26 national ECRs in Europe
ECR Europe strategy
At the ECR Europe 2012 Conference Jan Zijderveld and Thomas Hübner, co-chairs of ECR Europe, announced that, with the agreement of the Board, ECR Europe would establish a set of indicators that will be used to track the progress that our European industry makes on the four pillars of the ECR framework. These four pillars are:
1. Transforming the Shopping Experience 2. Step Change Efficiency 3. Working Together… Responsibly 4. Developing Next Generation Talent
ECR: The Next Generation
10 for 20 Ten targets that ECR
Europe community of
member companies will deliver by 2020
The mission of ECR Europe is to promote ECR as fundamental business principle in the consumer goods value chain.
CollaborationNeutral
Platform
Holistic
Best Practices
… to help companies to create a sustainable consumer goods value chain
to serve consumers better, faster and at less cost.
ECR Europe provides and fosters…
Supply Chain
- OSA Reloaded
- Inventory Optimization
- Shrinkage
Shopper
- Consumer/Shopper Journey
- Mobile Commerce
Enabling Technologies - Master Data sync & Data Quality
- POS Data Sharing
Join ECR Baltic working groups
• Supply Chain Committee
• Pallets assessment working groups
• RTI (reusable transport items) unification
• Electronic Data Interchange
• Master Data Management and Data Synchronozation
• Education and Training Committee
• Demand – Category Management
www.ecr-baltic.org
Edgars Pentjuss [email protected]
+37126546645
ECR Baltic EDI working group
progress and challenges for EDI
in Baltics
Riga, Tallink Hotel
Edgars Pentjuss
What is EDI?
By definition:
‘Transfer of structured
data, by agreed message
standards, from one
computer application to
another, by electronic
means, with a minimum
of human intervention’
Classic EDI and XML
Key learnings from previous EDI
seminars
• Start using EDI like email or Internet – it’s here!
• Quick win if well implemented
• Governments (Public sector) in general is very similar to big
retailer (GS1 Denmark case: all invoices addressed to the
public sector should be only in EDI)
• For retail and suppliers EDI is core enabler for efficient
replenishment
• Use ID standards (GTIN, GLN) for EDI routing and replacing
product/party details on every message
Learn more: http://www.ecr-baltic.org/en/publications/edi-seminar-
presentations/
EDI business model for CP&R
1. Product (GTIN) and Party
(GLN) Masterdata: PRICAT,
PARTIN
4. Receiving
Advise. EDI:
RECADV
2. Electronic Orders
EDI: ORDERS un ORDRSP
3. EDI: DESADV
(Despatch advise) +
corresponding
Logistic Label
(SSCC).
6. Planning and
Forecasting
messages
5. Invoicing.
EDI: INVOIC (copy to
bank in case of
factoring). Wire
confirmation from
retailer
EDI benefits (Invoic sample)
outbound
Inbound paper vs eInvoice
ECR EDI working group challanges:
Telema sample
ECR EDI working group
• Aim: to promote EDI for business process automation and
efficiency between trading partners in FMCG sector.
• Step 1: EDI business model for CP&R (Order to Cash)
• Step 2: Message standards and content alignment (i.e. Retail
eInvoice and other messages)
• Step 3: Tax compliant (lobby to tax authorities where
necessary)
• Extra: Electronic document achieving
• MDM and Data Synchronization working group:
Regular
members:
Join ECR Baltic working groups
• Supply Chain Committee
• Pallets assessment working group
• RTI (reusable transport items) unification
• Electronic Data Interchange
• Master Data Management and Data Synchronozation
• Education and Training Committee
• Demand – Category Management
www.ecr-baltic.org
Edgars Pentjuss [email protected] +37126546645
About | Call for presentations | Sponsorship - Investment opportunities | Book Hotel Register here!
Moved to Vilnius by voting on FB:
Forum 2011: improving together 5th
anniversary
The consumer is in the center of our universe and existence thus for us in the
consumer goods sector, the competitiveness in our home and export markets
are directly linked to our ECR ability internally and with our trading partners.
ECR Baltic Forum in pictures, official program 2011 and statistics:
ECR Baltic forum participant lists: 2010 ; 2011
Call for presentations, sponsorship –
investment opportunities:
The sponsorship – investment opportunities according to the sponsorship levels summarized below:
Sponsorship level: Platinum Gold Silver Custom
Registration fees (EUR 125 / ECR Baltic members EUR 99 per person)*: 375 250 125 125
Participation fee (guaranteed 15 min presentation)*: 1400 - - -
Standard stand (one module - 3 m2 from EUR 1000) at market place (exhibition area)*: 2000 1400 800 1000
Sponsor logo and information in official program and all visuals*: 500 500 500 600
Sponsor banner on main and secondary stage: included included - 1000
Sponsor branded lunch or reception: included - - -
Sponsor branded coffee break: - included - -
Product sampling: included included included 750
Total (EUR excl. VAT): 4275 2150 1425
NEW: If you are manufacturer or solution provider based in Latvia you can apply for 50% refund for
the above (*) marked costs including hotel accommodation and economy travel with Latvian Investment and
Development Agency (similar institution to Enterprise Estonia) under “new market penetration – export
marketing” program:
Thank you!
www.ecr-baltic.org
www.ecr-europe.org