tamarind
TRANSCRIPT
LAYOUT 1. Structure
2. Pyramid
3. Insights – target audience– insights – life on the go, world on the go, anything but ordinary– Essence – Product truth
4. Campaign strategy – Phase prelaunch– Phase 1 – phase 2 – graph
5. Creative strategy
6. Media strategy
7. Storyboard layouts – video– print– Billboard– Teaser– Alternate– Gaming
• quotes• Summary• Thank you
Blueprint Essence
Product benefit
Differentiator
Personality
Product attribute
Emotional benefit
Insights
Target audience
Competitive framework
Target Audience :• New age entrepreneurs and self- employed•Risk-takers, passionate and knowledgeable
Inferences on TG :•Essentially self-made, independent people•Work and play•Aware and make conscious choices and what is best for them , defying tradition and convention
Essence :•Life on the go•Love life – mean business and set aside leisure time•Best of both worlds•Waiting for new kid on the block , that fits their persona•Ideal target – position SUV to satisfy what they are looking for
MAGNETIC PRESENCE
• Sleek design.
• Makes its presence felt.
• Fits into the personality of the
owner.
IT’S NOT OWNED…..IT’S
POSSESSED
TOUGHNESS
• All modes 4X4.
• Most powerful 10 cylinder diesel
engine known to man.
•Highest acceleration.
BREAK THE WALLS DOWN
IN CONTROL
• High ground clearance
• Adjustable On Command
Suspension
System
TRAvEL THE TERRAINS.
SHARP DRIVING
Automatic Diff. locking & Four motion traction system
• Makes it an All Terrain Vehicle
TOTAL cONTROL
Product Truth
Own the world.
Enjoy it. Enable it.
Love it. Live it..
Drench in pleasure. Feel its pain. Respect its power.
Make the world your backyard.
Revolutionize it. Rule it…
REVOULA it.
Introducing the All-New Revoula
Summary
• Campaign centered around ‘ The world is your backyard’
• Wide campaign- spanning across various media channels
• Targeting the Revoula as the car that fits the self-made personality portrayed an SUV for business and leisure