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    Location

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    7Asof Doi Hang

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    Attraction

    Waterfalls- Huay Kaew Waterfall ,

    located at Moo 7, Ban Pong NamRon. It is a large waterfall with water

    throughout the year.- Huay Tat Waterfall is

    located at Ban Huay Pu Pattana Mu8. It is a middle waterfall with 1 floorin the forest, have naturally forest,visitors must travel by foot about 3km. to go in for the mostly of visitorsusually to hiking and views thebeauty of natural waterfall.

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    Hill tribe villagesThere are many ethnic groups in Doi Hang sub-district area such

    as Karen, Lisu, Lahu, and Akha which were separated into groups ineach village of the Doi Hang district. A popular hill tribes villages of the destination of tourists can divided as the follows.

    Baan Ar-Pae is the village of the Akha hill tribe.

    Baan Ja-Ue is the village of the Lahu hill tribe.Baan Ja-Jor is the village of the Lahu hill tribe.Baan Pha Sert Nai is the village of the Akha hill tribe.

    Attraction (Continued)

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    Pha Sert Hot springLocated closely to Pong Nam Ron stream, Pha Sert

    Pattana village Moo 6. Originally Pha Sert Hot spring islocated closely to Kok river, In the rainy season the waterin Kok river have to flood to hot spring's area for manymonth and out of usage of hot spring.

    Attraction (Continued)

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    ActivitiesTrekking

    Doi Hang have many place to trekking such asthe Huay Kaew Waterfall, Huay Tat Waterfall, andetc.

    Tourists are strongly advised against trekkingalone or exploring the hill tribe areas bythemselves. The best time for trekking is Novemberto February when the weather is refreshing withlittle or no rain.Elephant rides has become an integral part of alltourists visits to Thailand. Well -trained elephantscan be ridden through local villages andsurrounding forests. The type and length of ridesvaries, it can be a half hour walk around anelephant village

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    Activities (Continued)

    Hill tribe visitDoi Hang sub-district in the area have variety of ethnic

    groups such as Pakeryor, Lisu, Lahu and Akha. Some of thetribes are still relatively remote and have not been influenced bymodern life. Many tribes still make and wear traditional

    clothing and sell their handicrafts for a living.

    Mountain BikingDoi Hang is an excellent place to go mountain biking as it

    has a beautiful scenic mountain landscape and fresh air.

    Cyclists will enjoy the natural beauty along the trailsfollowing the Mekong River including the views of Myanmarand tropical forests.

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    Activities (Continued)

    RaftingKok river the 130 km. river is well known as one of the most

    picturesque and clean rivers in Thailand. Rafting along thewaterway is a very relaxing activity because tourists can see hilltribe villages situated along the banks. Lush jungles andmountain cliffs create scenic views and a fresh atmosphere.

    Cruising along the Kok riverThe Kok River flows through the heart of Chiang Rai and is

    130 km. long. Long-tailed boats can be rented from town totravel along the river, on both sides of which are lovely sceneries.The 3-4 hour journey is available every day at 12.30 hrs. Stopscan be made at hill tribe villages and elephant camps. Elephantrides are also available to see the surrounding area.

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    Access

    Land : Personal car, bike, motorbike, walk.Water : Cruise along the river.

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    Amenity/Accomodation

    1. Home Stay- Baan Ar-Pae- Baan Ja-Ue- Baan Ja-Jor

    - Baan Pha Sert Nai

    2. Tent Camp- Pha Sert Hot spring

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    Ancillary Services

    Police boxMobile signalMapTourist information center

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    Developing Hot spring areaDeveloping Kok river siteConservation of hill tribes villages

    The district administration

    Administration

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    SWOT Analysis

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    StrenghThe location of Doi Hang sub-district, not far from

    the district of Chiang Rai. Convenienttransportation both by land and water in the areanear the famous beach destination and travel byboat along the river through the village and itstourist district as well as a stopover point for waterraftingThe terrain is mountainous and plain areas of theriver. It is an attractive, natural beauty and is anarea that is ideal for a career in agriculture.The population is indigenous and tribal peoples inthe area with a variety way of life such as Akha,Lisu, Lahu. The tradition, culture and lifestylethat is uniquely their own.

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    The risk of problems arising from drug monitoring of thecondition factors Kok River area and along the mountainpaths that may be transported drug sensitive and drugspot before trading.Most poor people work in agriculture and forests, lack of basic skills that will lead to a career that has increasedrevenue.Most areas in the remote back country of the lack of knowledge of good health are a cause of illness and diseasessuch as dengue disease, malnutrition, AIDS, etc.The unauthorized destroy natural resources and forests arethe source watershed.

    Weakness

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    Strategy to develop / promote tourism asan important strategy.Chiang Rai is set to the special economicareas. The distribution economicprosperity across the province to bebalanced.

    Opportunity

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    Treat

    Lack of funding and promotion of tourismseriously by government agencies.

    Area of the district, mostly in forests,conservation of the Park River, so the villagers

    make a living and residential areas in the forestreserve is prone to conflicts between residentsand staff are always the cause relationshipproblems and a bad attitude towards the work

    of the staff that will affect the futuredevelopment.

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    Visitors demand and variety oftourist types

    Huai Kaew waterfall is a largewaterfall hot water all year round25 km away from Chiang Rai, butit is not popular

    Ban Akha village is not farfrom waterfall you can or drive toit but the village has a small

    parking. The house is still originalhome some house they make into ahome stay or resort for tourists.

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    Huai Mak Liam Hot Spring is a hotspring along the Kok River currentlocation is the office of Kok River NationalPark. As one of the hot springs wereknown tourist boat along the river so long.

    The lush tropical landscape in the dryseason will have to ride an elephant andhave camping area, toilets and restaurantsfor tourists.

    Huai Tat Waterfall is a medium-sizein the middle of the forest tourists musttravel by foot to about 3 km., most of theforeign tourists visiting the popular hikingand sign seeing beautiful waterfalls.

    Visitors demand and variety oftourist types (Continued)

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    Development

    (Define Plans /Tourism development

    project)

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    Promotion of tourism service

    Development of tourism network project

    of Doi-Hang ( Community BasedTourism )

    Promotion and development project of local tourism product ( OTOP )

    Promote project of tourism in thecommunity

    D l j f

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    Develop project oftourism attraction

    Promoting tourism to generate income forlocal people project (Kad Nud Kon Doi)Promote and develop youth local tourism

    project.Define travel route in local projectAccommodation rural culture project orHome stayDevelop location and landscape projectPromote and develop healthy attractionproject

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    Promote tourism businessand guide project

    Develop local guide project.Learning and changing tourismmanagement knowledge betweencommunity project.

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    Promote and Training1. Training to enhance home stay group project

    Home stay group in Doi Hang get development and promote2. Development of tourism network project of Doi-Hang

    Tourism network in Doi Hang can driving in tourism efficiently.3. Define travel route in local project

    Define tourism in local and develop plan of local tourism4. Promote ecotourism project

    Management suitable ecotourism and get participation to conserveand useful from ecotourism attraction in local by participation

    5. Training to enhance tourism management projectDevelopment plan and tourism management more efficiently inlocal by local reader.

    6. Promote and develop youth local tourism projectYouth get knowledge and aware in local resources. Youth can greatserve to guest and proud to maintain resources for sustainabletourism

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    Indicators and assessment criteria for assessment ofthe current situation of ecotourism destination

    The areas in Tambol Doi Hang are mostly forest.There are many interesting attractionsEcotourism : Natural Trail, water falls, natural park, KOK river.Medical tourism : Phasert-hotspringTourism/ culture : Hill tribe village, Temple.Agro-tourism : A tree garden, orange, tourism market.

    There are also many activities to meet the needs of tourists

    such as eggs boiled, take a picture, mountain biking, stroll throughthe woods so close to nature and other but because Tambol DoiHang lack of development location continuously so it does not getmuch attention from visitors. If get the cooperation of local peopleand government in the maintenance of natural attractions. Of

    course, that it will be available attract tourists to visit a lot.

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    Marketing issues for ecotourism:challenges and opportunities

    The district has to support every business in this area but doesnt supportonly Phasert hot spring. The officers should develop based on 5 Ecos concept.1. The officer should develop social of people in this area and make opportunities tolocal life in this village

    2. Provide access to travelers such as internet, map, telephone, etc. for promote thistourist attraction such as create web site for serving information about thisattraction to tourist

    3. The officer should champagnes to local people for conserve natural resourcearound the district and lead them known about advantage of natural resource

    4. The district should support for traveling in this area because the money whichcome to this area will increase that affect to people who get developed by thedistrict

    5.People have to study for themselves and serving travel in those villages. Thepeople will turn back for develop their village and develop the village by themselvesthat is important to the business because the people come to manage by themselvesand separate income for communities that make the district is strong.

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    Marketing tools usedby the ecotourism industry

    Advertising And Public Relations.play an important role in driving the business as a result,

    organizations must rely on Corporate Communications to

    drive consumers to see, recognize and decision making.Doi hang district have a beautiful natural resources andcultural that can attract tourist come to this district. Thetourist attraction that important attract tourist is hot spring, ahot spring have more benefit such as reduce stress,stimulating the skin, eliminate acne blemishes, relieve jointpain, bone pain, muscle pain, beriberi ,and relieve the pain inthe nervous system. If Doi Hang district have more advertisingand public relations that make tourist will know and come todistrict.

    M t i

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    DoiHang Sub district Administration Organization continually developedDoi Hang Subdistricin order to be ecotourism aim to conserveenvironment.They will raise awareness to tourists and tell them how it is sustainabletourism by using bicycle for biking to enjoy sightseeing around there.

    They think that if tourist using the bike it may help to conserve theenvironment at least

    they dont make noise pollution and air pollution where is come out formtourist vehicleTrekking Doi Hang Sub district Administration Organization located along

    the Kok river side where is surrounded by abundant forest it is a kind of tropical forest it is the center of many species of animals and rare plantssettle in there . In addition, there is a bridge which is connecting betweenChaing Rai and Chiang Mai it was controlled by Kok river national park.This also has the wonderful waterfall everyone should conserve it in order

    to keep it as long as possible for our new generation.

    Management issuesfor ecotourism

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    Hot springs PA -SERT: have the volume of tourists, bothThais and foreigners who come to soak water. The tent campeach year, about 40,000 people / year, especially in the winter,visitors are very special.Hill tribe villages, waterfalls, tea gardens and nature walks:

    Most of them are foreigners more than Thais into the areathroughout the year by about 20,000 people / year. Wat Phra That Doi KONG KAOWand Wat Phra That Doi: IN -SEE is the place for practices that is both public andprivate sectors participated in tree planting and you can views

    across Chiang rai province. Even more beautiful at night thestars looked like on the ground. Tambon Doi Hang: A place not far from the city of ChiangRai with convenient transportation both by land and sea, byland

    Management issuesfor ecotourism (Continued)

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    Thank you