taming mobile applications
DESCRIPTION
It has been predicted that by 2016, 9 out of 10 college students will own a smartphone. In order to connect with students where they are most likely beginning their information searches, it increasingly important for libraries to make library collections discoverable via a mobile platform and to create an effective mobile search environment for library resources. This program highlights some of the mobile applications available for and in use by libraries, focusing on Murray State University's implementations of Browzine and Boopsie. The presentation will address the institutional needs that lead us to the acquisition of these services, the ins and outs of the implementation, any challenges involved in the set up, marketing and user education, how the applications were received and used once they were set up, and whether or not we saw a change in use statistics after implementation. Presenter: Cris Ferguson Murray State University, Director of Technical ServicesTRANSCRIPT
TAMING MOBILE APPLICATIONS
Cris FergusonDirector of Technical ServicesMurray State UniversityNASIG ANNUAL CONFERENCE
2014, FORT WORTH, TX
MURRAY STATE UNIVERSITY
Regional Comprehensive University
8891 FTE
$1.5 mil Materials Budget
500k print volumes
60k eBooks
3800+ e-journal subscriptions (including packages)
15 iPads available for check-out
MOBILE DEVICE STATISTICS
As of January 2014:
• 98% of Americans 18-29 own a cell phone
• 83% of Americans age 18-29 own smartphones
• 34% of cell internet users go online mostly using their phones (rather than a laptop or desktop)
• 50% of cell phone owners download apps
Pew Research Center Internet Project
http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
CURRENT STATE OF AFFAIRS
MOBILE APPS FOR LIBRARIES
What services do you want to provide?
Is the app device independent?
What is the cost?
What does the set up and maintenance entail?
Who will be responsible?
ACCD Library
MendikMobile
Boopsie BrowZine Zinio ebrary
EbscoHost BiblioBoard Library
Mango Languages
Library Edition
AccessMyLibrary
College
BROWZINE
• Acts as a portal and personal bookshelf for electronic journal subscriptions
• Available from Third Iron
• Pricing based on FTE
• Available on the iOS, Android, and Amazon platforms
BROWZINE FEATURES AND IMPLEMENTATION• Provides mobile access to more than 6200 titles from Murray State's subscriptions and databases
• Implementation involves exporting holdings from OpenURL Link Resolver (SFX, Ebsco A to Z, Alma, Serials Solutions, Journal Finder, and OCLC WorldCat)
• Works with the library proxy server to authenticate patron access
• Can be set up to export citations to bibliographic citation managers
Full list of supported publishers
http://support.thirdiron.com/knowledgebase/articles/132654-what-publishers-do-you-support
BROWZINE – LIVE DEMO (HOPEFULLY)
BROWZINE USAGE
Total Number
Unique Journal Titles
My Bookshelf Views 72 54
Table of Contents View
276 117
Full Text Downloads 64 42
Number of Sessions
IOS Android
61 81% 19%
October November December January February March0
50
100
150
200
250
300
350
400
450
500
162
38 3121
9162
105
55
6 11
65
28
450
73
141
62
13 7
118
2715 22
Use of BrowZine
Sessions My Bookshelf Views TOC Views Full Text Downloads
Journal Title Number of Uses
Subject Area
Journal of Library Administration 23 Sociobehaviorial
Sciences
Social Work 12 Sociobehaviorial Sciences
Journal of Political Economy 11 Business and
Economics
Nature 11Biological Sciences /
Biomedical and Health Sciences
Journal of Economic Education 11 Sociobehaviorial
Sciences
Process Safety Progress 10 Biomedical and Health Sciences
Creativity Research Journal 8 Sociobehaviorial
Sciences
BOOPSIE
• Provides a user-friendly, customized library-specific mobile application
• Available on a variety of mobile platforms, including iOS, Android, Google, and Amazon
• Pricing is tiered based upon the FTE of the institution and the level of service
• In the process of implementing this at Murray State
LIBRARIES USING BOOPSIE
Approximately 2500 libraries using Boopsie worldwide
• 60% are public libraries
• 30% are academic
• 10% are corporate / special libraries
Find a library near you using Boopsie’s Library Locator.
http://www.boopsie.com/library-locator/
BOOPSIE FEATURES Standard• Catalog Search
• ILS Integration for holds and renewals
• Calendar and events
• Library Locator
• Ask a Librarian
• Social Tools
• Reading Lists
Optimum• Includes all of Standard options, plus…
• Integration with OverDrive
• 1 Additional Integration
• Book Look
• Book Check
• Multilingual
Optimum Plus• Includes all of Optimum options, plus…
• 5 Additional Integrations
BOOPSIE IMPLEMENTATION
Typically takes about 6 weeks to build the app
Information required includes, but is not limited to: • Library Logo• A full catalog export• List of electronic resources (with URLs) to include in the app• Calendar information• Contact information for Ask Us feature
BOOPSIE – LIVE DEMO
ACCD Library
MendikMobile
Murray StateUniversity Libraries
A NOTE ON PRICING
X 2 =BrowZine Boopsie
BrowZine Boopsie
+ =1 year tuition + room & board
for a KY resident
MARKETING THE MOBILE APPS• BrowZine unveiled at 12 Gadgets
• Implementation of Boopsie and BrowZine is part of an overall library rebranding
• Working with a senior Marketing class to identify a cohesive message, new logo, and overall strategy
ACCD Library
MendikMobile
Boopsie BrowZine Zinio ebrary
EbscoHost BiblioBoard Library
Mango Languages
Library Edition
AccessMyLibrary
College
QUESTIONS?