taming mobile applications

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TAMING MOBILE APPLICATIONS Cris Ferguson Director of Technical Services Murray State University NASIG ANNUAL CONFERENCE 2014, FORT WORTH, TX

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It has been predicted that by 2016, 9 out of 10 college students will own a smartphone. In order to connect with students where they are most likely beginning their information searches, it increasingly important for libraries to make library collections discoverable via a mobile platform and to create an effective mobile search environment for library resources. This program highlights some of the mobile applications available for and in use by libraries, focusing on Murray State University's implementations of Browzine and Boopsie. The presentation will address the institutional needs that lead us to the acquisition of these services, the ins and outs of the implementation, any challenges involved in the set up, marketing and user education, how the applications were received and used once they were set up, and whether or not we saw a change in use statistics after implementation. Presenter: Cris Ferguson Murray State University, Director of Technical Services

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Page 1: Taming mobile applications

TAMING MOBILE APPLICATIONS

Cris FergusonDirector of Technical ServicesMurray State UniversityNASIG ANNUAL CONFERENCE

2014, FORT WORTH, TX

Page 2: Taming mobile applications

MURRAY STATE UNIVERSITY

Regional Comprehensive University

8891 FTE

$1.5 mil Materials Budget

500k print volumes

60k eBooks

3800+ e-journal subscriptions (including packages)

15 iPads available for check-out

Page 3: Taming mobile applications

MOBILE DEVICE STATISTICS

As of January 2014:

• 98% of Americans 18-29 own a cell phone

• 83% of Americans age 18-29 own smartphones

• 34% of cell internet users go online mostly using their phones (rather than a laptop or desktop)

• 50% of cell phone owners download apps

Pew Research Center Internet Project

http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

Page 4: Taming mobile applications

CURRENT STATE OF AFFAIRS

Page 5: Taming mobile applications

MOBILE APPS FOR LIBRARIES

What services do you want to provide?

Is the app device independent?

What is the cost?

What does the set up and maintenance entail?

Who will be responsible?

Page 6: Taming mobile applications

ACCD Library

MendikMobile

Boopsie BrowZine Zinio ebrary

EbscoHost BiblioBoard Library

Mango Languages

Library Edition

AccessMyLibrary

College

Page 7: Taming mobile applications

BROWZINE

• Acts as a portal and personal bookshelf for electronic journal subscriptions

• Available from Third Iron

• Pricing based on FTE

• Available on the iOS, Android, and Amazon platforms

Page 8: Taming mobile applications

BROWZINE FEATURES AND IMPLEMENTATION• Provides mobile access to more than 6200 titles from Murray State's subscriptions and databases

• Implementation involves exporting holdings from OpenURL Link Resolver (SFX, Ebsco A to Z, Alma, Serials Solutions, Journal Finder, and OCLC WorldCat)

• Works with the library proxy server to authenticate patron access

• Can be set up to export citations to bibliographic citation managers

Full list of supported publishers

http://support.thirdiron.com/knowledgebase/articles/132654-what-publishers-do-you-support

Page 9: Taming mobile applications

BROWZINE – LIVE DEMO (HOPEFULLY)

Page 10: Taming mobile applications

BROWZINE USAGE

Total Number

Unique Journal Titles

My Bookshelf Views 72 54

Table of Contents View

276 117

Full Text Downloads 64 42

Number of Sessions

IOS Android

61 81% 19%

Page 11: Taming mobile applications

October November December January February March0

50

100

150

200

250

300

350

400

450

500

162

38 3121

9162

105

55

6 11

65

28

450

73

141

62

13 7

118

2715 22

Use of BrowZine

Sessions My Bookshelf Views TOC Views Full Text Downloads

Page 12: Taming mobile applications

Journal Title Number of Uses

Subject Area

Journal of Library Administration 23 Sociobehaviorial

Sciences

Social Work 12 Sociobehaviorial Sciences

Journal of Political Economy 11 Business and

Economics

Nature 11Biological Sciences /

Biomedical and Health Sciences

Journal of Economic Education 11 Sociobehaviorial

Sciences

Process Safety Progress 10 Biomedical and Health Sciences

Creativity Research Journal 8 Sociobehaviorial

Sciences

Page 13: Taming mobile applications

BOOPSIE

• Provides a user-friendly, customized library-specific mobile application

• Available on a variety of mobile platforms, including iOS, Android, Google, and Amazon

• Pricing is tiered based upon the FTE of the institution and the level of service

• In the process of implementing this at Murray State

Page 14: Taming mobile applications

LIBRARIES USING BOOPSIE

Approximately 2500 libraries using Boopsie worldwide

• 60% are public libraries

• 30% are academic

• 10% are corporate / special libraries

Find a library near you using Boopsie’s Library Locator.

http://www.boopsie.com/library-locator/

Page 15: Taming mobile applications

BOOPSIE FEATURES Standard• Catalog Search

• ILS Integration for holds and renewals

• Calendar and events

• Library Locator

• Ask a Librarian

• Social Tools

• Reading Lists

Optimum• Includes all of Standard options, plus…

• Integration with OverDrive

• 1 Additional Integration

• Book Look

• Book Check

• Multilingual

Optimum Plus• Includes all of Optimum options, plus…

• 5 Additional Integrations

Page 16: Taming mobile applications

BOOPSIE IMPLEMENTATION

Typically takes about 6 weeks to build the app

Information required includes, but is not limited to: • Library Logo• A full catalog export• List of electronic resources (with URLs) to include in the app• Calendar information• Contact information for Ask Us feature

Page 18: Taming mobile applications

A NOTE ON PRICING

X 2 =BrowZine Boopsie

BrowZine Boopsie

+ =1 year tuition + room & board

for a KY resident

Page 19: Taming mobile applications

MARKETING THE MOBILE APPS• BrowZine unveiled at 12 Gadgets

• Implementation of Boopsie and BrowZine is part of an overall library rebranding

• Working with a senior Marketing class to identify a cohesive message, new logo, and overall strategy

Page 20: Taming mobile applications

ACCD Library

MendikMobile

Boopsie BrowZine Zinio ebrary

EbscoHost BiblioBoard Library

Mango Languages

Library Edition

AccessMyLibrary

College

QUESTIONS?