tampa alcohol coalition: changing alcohol norms ellen snelling, m.s. co-chair, tampa alcohol...
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Tampa Alcohol Coalition: Changing Alcohol Norms
Ellen Snelling, M.S.
Co-chair, Tampa Alcohol Coalition
History of TAC
Started as a committee of the Hillsborough County Anti Drug Alliance in 2001
Concerns about underage drinking in Ybor City and high rate of alcohol-related crashes
Hillsborough County was #1 in the state for alcohol-related crashes, injuries and fatalities
TAC grew from 5 members in 2001 to over 100 in 2006
Tampa Alcohol CoalitionOver 100 members: Courts Law enforcement Schools Universities and colleges Parents Students Businesses Prevention and treatment
agencies MADD
Mission: Prevent Underage and Other High-Risk Drinking
TAC Committees
Law Enforcement DUI checkpoints, compliance checks, .02 violations, Fake ID,
Responsible Vendor
Education/ Media Alcohol awareness events, collaboration with universities and
schools, media: PSAs, news stories, billboards; TAC web site, environmental prevention training
Policy Local ordinances, state laws, school policy
Hillsborough County Sheriff’s DUI and Underage Drinking Law Enforcement
7,134 DUI arrests made in Hillsborough County in 2005 #1 in the State in DUI arrests
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452477 464
496 482
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DUI arrests- 18 to 20 year olds in Hillsborough County
18 to 20 year olds made up 4.6% of the licensed drivers, but comprised 7.6% of DUI arrests and 12.8% of the drinking drivers in alcohol-related crashes (HCSO)
Hillsborough County .02 Violations
• 10 .02 driving violations in 2004
• 79 .02 violations in 2005
• Increase due to Operation Teen Angel
• GIS map made by HCSO Crime Analysis Dept.
HCSO Responsible Vendor- Last Drink Survey
Persons arrested for DUI are asked where they were drinking. Data is recorded- law enforcement investigates problem bars.HCSO Deputy offers resources such as training and safe rides.
Hillsborough County’s 3 Pronged DUI Initiative
Enforcement- BATmobile, sobriety checkpoints, saturations
Prosecution- State Attorneys Office has a dedicated DUI prosecutor
Treatment- for multiple DUI offenders at Tampa Crossroads TRIAD
Beverage Distributors
Pepin and JJ Taylor are members of TACDesignated Driver programsTIPS TrainingAlert Cab and Tow to GoUnderage drinking education materialsSigns in convenience stores- check IDs,
don’t sell to underage
DUI Education for Offenders
DUI Counterattack
Level I 12 hours of instruction
Level II 21 hours of instruction
Both levels include a substance abuse eval
MADD Victim Impact Panel
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2002 2003 2004 2005
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Hillsborough Pinellas Orange
Alcohol-Related Fatalities
Hillsborough County alcohol fatalities declined 25% since 2002
Note: Data obtained from Florida DHSMV.
Florida Division of Alcoholic Beverages and Tobacco
SUDS: Stop Underage Drinking and Sales, Florida Hotline 1-866-540-SUDS
Compliance checks and underage drinking operations
ABT conducts alcohol source investigations of underage DUIs and DUI crashes (ICARE)
ABT agents collaborate with coalition, MADD, schools, other law enforcement agencies and universities
TAC members observe ABT agents during underage operations
Ybor City Entertainment District Ybor City entertainment
district red area on GIS map (highest bar density- 87 liquor licenses within a few blocks)
Most bars allow ages 18+
Many “Drink Specials” offered
Ybor has highest underage drinking arrests in the city
High in assaults and drug arrests GIS map by Dr. Richard Scribner
Tampa Police Department Undercover TPD officers and
Alcoholic Beverage agents conduct compliance checks and underage drinking operations in Ybor City
TPD patrols Ybor parking lots and alleys for drinkers
Investigate party buses from universities
Conduct DUI operations in and around Ybor
Collaborate with universities, ABT and coalition
City of Tampa Underage Drinking Arrests 2005
• 313 total underage drinking arrests in Tampa
• 269 (86%) underage drinking arrests in District 3, mainly in Ybor City
reference: TPD Crime Analysis
Underage Drinking Data
19.1%
30.0%
11.5%
22.5%
41.3%
27.2%
16.8%
10.2%
21.3%
39.7%
0%5%
10%15%20%25%30%35%40%45%
Alcohol EpisodicHeavy
Drinking (5+Drinks in a
Row)
Drove AfterDrinking
Rodew/Drinker
Marijuana
Hillsborough County Florida Statewide
Source- 2005 YRBSS Survey of high school students- behaviors in past 30 days
Student Education Law enforcement, TAC, treatment agencies and MADD
collaborate to conduct educational events in schools for fall orientations and prior to homecoming, proms and graduations
Conduct mock impaired driving crashes, BATmobile display and use DUI simulator at schools, impaired driving education in all Driver’s Ed classes
TAC website has resources for students
Youth Activist trainings- sticker shock, media training and community activities
USF, UT and HCC provide binge drinking and DUI prevention education for college students
Mock Crash at Blake High School
Campaign to Stop Sales to Underage
New campaign designed to educate sales clerks and store management
Goal is to prevent alcohol sales to underage persons
Signs to be placed in retail establishments in Tampa
Based on Ft. Lauderdale’s underage drinking law enforcement campaign
Parent Education “Celebrate Safe” newsletter developed by the Mendez
Foundation sent to school principals to distribute to parents
TAC offers seminars to community: “Alcohol and the Adolescent Brain” presented by Dr. Aaron White, July 2006
Media- “Plugged In” newspaper supplement; Keys to be Drug Free” underage drinking PSAs developed for print, radio, web and TV; Segment about underage drinking on local TV variety show, Billboards
Underage Drinking Town Meeting
Exhibits at community heath fairs and school events
Parent resources on website
Keys to Be Drug Free Print Ad
Underage Drinking Billboard
Local Policies: Restrict Drink Specials and Age 21 to Enter Bars TAC promotes restricting cheap drink specials, changing
bar entrance age from 18 to 21 & earlier bar closing time
Conduct annual SurveyUSA telephone opinion survey on alcohol policies and provide results to policy makers
Collect data- to help promote research based policy
TAC meets with city officials, police department and universities about college drinking problems and policy
Past policy success: Child Protection Ordinance in Ybor (persons under the age of 18 are not permitted in Ybor after 11 PM on Thurs., Fri. and Sat. nights)
2006 SurveyUSA Alcohol Opinion Survey
71% support age 21 to enter a bar
62% support restricting drink specials
75% against alcohol advertising on campus
68% support changing bar closing time to 2 AM
Telephone survey of 500 adults in Tampa Bay
Do you think the age to get into Florida bars and clubs should be raised from 18 to 21?
Source: SurveyUSA Alcohol Opinion Surveys
GIS Maps to Promote Policy Change
Greenery Pub- Bar Near USF Campus
• Jan 2006, Greenery Pub requests expansion• Pub markets to USF students, features cheap drink specials•TAC supported homeowners group effort to stop bar expansion• Homeowners presented crime data, testimony, video outside of Pub• May 2006, County Commission denied expansion
Cheap Drink PromotionsDrink Special flyers promoting free and cheap drinks are distributed by bars to college students- in dorm rooms and on car windshields
How a Coalition Stopped an Irresponsible Radio Program- Drunk Bitch Friday
Drunk Bitch Friday was a radio program featuring women drinking. DBF was part of the nationally syndicated Lex and Terry Morning Show, featured on 25 radio stations.
“Chug, Chug, Chug, Drunk Bitch, Drunk Bitch, Drunk Bitch”
Show host Lex gave DB Charlee beer through a beer bong during a DBF broadcast and photos were posted on Lex and Terry website. Women drank on the show until they got drunk. Some threw up. Some passed out.
