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BRANDSINSPIRESPERSUADESREMINDS
HAVE YOU EVERTHOUGHT ABOUTTHE POWEROF YOUR BRAND?
TIMESARE CHANGING...
More and more “reacting”:
Even more experts, consumers decode perfectly most mechanisms implemented to seduce. They become more skeptical
and de�ant "against trademarks.
The trouble is nobody is quite sure just what the future holds…The only certainty, at the moment, is uncertainty…It’s no more an issue, we are exactly what you are looking for!
More and more saturated with innovation: They expect less and less
consumer marketing. Less and less "predictable" behavior : They adopt increasingly
complex opportunistic, recomposed, and sometimes even opposed by their level
of involvement, and the context of their choice, especially in times of crisis.
THIBAULT
FLORE
SARAH
YUKO
MIRKO
MANJEET
NATASHA
INES
MATT
CHRIS
STEFFABIO
JOE OLI
DAVID
FEDERICO
FEDE F.
FEDE G
DANIELAMATT
ROMAIN
STEPHEN
ANGUSDIEGO
CHRIS
DANIEL
GILLES
ALICE
DAVID
MATEO
Successfully founded in 2005. Owner-managed private company
A “branding by design” agency based in London, Buenos Aires and soon in Barcelona.
A multicultural team of 20 people and more than 20 consultants around the world.
BRANDS TRANSCEND BORDERS AND SO DO WE BY MIXING THE TALENTS, EXPERIENCES AND IDEAS OF OUR INTERNATIONAL TEAM.
We’re bursting with ideas. Combining talent and experience, we hold ourselves to the highest professional standards.
A UNIQUE BLEND OF TALENT...WITH A CHALLENGING AND INTERNATIONAL APPROACH TO MULTI-DIMENSIONAL DESIGN
Our first love is design. But today’s market demands more.Our strategic approach has evolved into mixed media.Images, music, text, and graphics create uni�ed messages across all your touch points. The result is work that’s fresh, gorgeous and unique to your brand.
A SPECIFIC ANSWER TO EACH KIND OF SPECIFIC ISSUEYOU MAY HAVE WITH OUR 4 DIFFERENT TEAMS DEDICATED TOMEDIA® PACK® MUSIC® SPACE®
L O N G TA L L S A L LY WO ME NS WE A R
C I R KL E B Y C A DO GA N
Tall is beautifulwww.longta l lsa l ly.com
FIBRE OPTIC BROADBANDIf you live outside a cable area, we can offer you the right broadband solution. From our zippy Unlimited service, to our Pay As You Go package.
FROM STRONG CONCEPTS GROW BRANDSTHAT COLOUR OUR WORLD.
We create and develop gorgeous brands, with
beautiful thinking, strategy and design, by
challenging the established rules of the market.
Strategy
MORE THAN ANYTHING ELSE, BRAND STRATEGY DRIVES YOUR BUSINESS AND KEEPS IT FOCUSED. Through discussion and research, we’ll work with you to identify the values and narratives your brand represents. Ultimately, these values direct your promotions, the behaviours of staff, and
the whole customer experience. The strategy we develop will govern the long term future of the
brand, while providing a set of behaviours and objectives that can deliver bene�ts in the near term.
Identity
BUT IT ACHIEVES ITS POWER THROUGHTHE FOUNDATION FOR A SUCCESSFUL BRAND, GOOD, STRONG STRATEGY LAYS
WORDS AND STRIKING DESIGN.Of course, logo design just scratches the surface.
Some of the most impactful retail programmes, websites and communications
materials around have been executed by our experienced creative people.
Experience
WE CAN, USING IT TO DIFFERENTIATE CHANNELS MANY AREAS OF CUSTOMER EXPERIENCE AS TODAY, WE DRAW THE BRAND INTO AS
LIKE RETAIL, THE WEB, CUSTOMER LITERATUREAND CUSTOMER SERVICE.
Once you have a compelling and well defined brand,
you need to get it to your customers. Traditionally,
the primary tool for promoting the brand was advertising.
WITH OUR 4 SPECIFIC SERVICES WE CANCREATE MEMORABLE EXPERIENCES
WITH OUR 4 SPECIFIC SERVICES WE CAN CREATE MEMORABLE EXPERIENCES
yourb®and
Give your brandthe identity it deserves
Make your next brandconvention unconventional
Get inside your customers’ heads so that your brand is unforgetable
Wrap your products to driveyour brand performance
WITH OUR 4 SPECIFIC SERVICES WE CAN CREATE MEMORABLE EXPERIENCES
1 YOUR BRAND2 THINKING3 CREATIVITY
How do we work?
We take pride in enhancing everyday products with a touch of class while answering the consumers’ needs and our clients’ expectations.
Therefore, we have 3 guidelines
marketing
creation
refinements
yourb®and
pragmatism
focus
creativity
awareness
innovation
thinking
creative work
strategy
Our client first
Pragmatism, focus and awareness on creativity inour approach to dealing with your requirementsand in our problem solving process
Think concret rather than abstract andapply the right combination of strategy,innovation and creative work
BRAND IS THE COMPANY’S MOST VALUABLE ASSETOur beliefsBrand is the driver of all forms of communicationBrand is a unique and speci�c set of valuesIt’s expression will impact its power of attraction
Strategy
Qualitative research
Quantitive research
Brand audits
Brand strategy
Brand architecture
Brand valuation
Identity
Naming
Visual identity
Written identity
Sonic identity
Motion identity
Guidelines
Experience
Retail
Product brands
Literature systems
Websites & online media
Customer statements
Packaging
Experience
THE FIRST STEP IN BUILDING LOYALTY IS PROVIDING THE PRODUCT THAT YOURCUSTOMERS GET EXCITED BY, OR THE PRODUCT THAT FULFILLS THEIR NEEDS.
Our approach
We create effective and inspiring design for your brand by communicating the essence
and personality in a way that consumers will notice and intuitively understand.
We always develop our projects with passion and love, and are proud
of what we create. We are brand experts and leverage your brand values to guide
our creative work and realise the power of your brand.
We are driven to break boundaries and exceed your expectations at every turn.
EXCEEDING EXPECTATIONS.
London Buenos Aires
THANK YOULONDON68 Great Eastern Street EC2A 3JT London UK
BUENOS AIRESNicaragua 6082 - 4to BC1414BWN Capital FederalBuenos Aires, Argentina
m. +44 (0)79 8590 5237 t. +44 (0)20 7739 2762 f. +44 (0)20 8082 5361 skype. tanielondon
www.taniebrand.com
Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn
Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia
Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia
Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella
Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley
Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla
Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah
Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya
Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa
Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah
Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah
Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma
Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana
Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail
Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha
Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie
Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca
Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex
Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina
Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee
Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella
Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia
Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella
Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley
Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla
Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah
Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya
Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa
Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah
Ariana Claire Natalie Hailey Alina Sofia Jessica Kayla Arianna Alyssa Emma Samantha Madison Alex Mia Ella Ashley Riley Stephanie Kaya Sarah
Abigail Ava Rebecca Adalyn Kaylee Isabella Akiko Hannah Savannah Ariana Claire Natalie Hailey
My life was about to change drastically.
I had two lumpectomies to remove the cancer and a sentinel lymph node biopsy that showed lymph node involvement. The cancer was diagnosed stage 2b. I underwent 4 months of dose dense chemo. This is chemo every two weeks. My first cocktail of chemo was Adriamycin and Cytoxan. My second round of chemo was Taxotere. These drugs were very hard for me to tolerate. I suffered from the usual chemo side effects that included nausea, body aches, shortness of breath, low energy, complete hair loss, extreme swelling and many other unfavorable side effects. I did manage to maintain a positive outlook through out my treatments. On July 7, 2004 I had a bilateral mastectomy and reconstruction. I wanted to prevent any chance of a breast cancer reoccurrence.
Nathaly at age 35, on New Years Eve 2003 found a lump in her left breast...
My life was about to change drastically.
I had two lumpectomies to remove the cancer and a sentinel lymph node biopsy that showed lymph node involvement. The cancer was diagnosed stage 2b. I underwent 4 months of dose dense chemo.
This is chemo every two weeks. My first cocktail of chemo was Adriamycin and Cytoxan. My second round of chemo was Taxotere. These drugs were very hard for me to tolerate.
I suffered from the usual chemo side effects that included nausea, body aches, shortness of breath, low energy, complete hair loss, extreme swelling and many other unfavorable side effects. I did manage to maintain a positive outlook through out my treatments.
I had two lumpectomies to remove the cancer and a sentinel lymph node biopsy that showed lymph node involvement. The cancer was diagnosed stage 2b. I underwent 4 months of dose dense chemo.
This is chemo every two weeks. My first cocktail of chemo was Adriamycin and Cytoxan. My second round of chemo was Taxotere. These drugs were very hard for me to tolerate. I suffered from the usual chemo side effects that included nausea, body aches, shortness of breath, low energy, complete hair loss, extreme swelling and many other unfavorable side effects. I did manage to maintain a positive outlook through out my treatments. On July 7, 2004 I had a bilateral mastectomy and reconstruction. I wanted to prevent any chance of a breast cancer reoccurrence.
My life was about to change drastically.
Natasha at age 32, on New Years Eve 2003 found a lump in her left breast...
Natasha at age 32, on New Years Eve 2003 found a lump in her left breast...
Pink Ribbon, Breast CancerSamsung are growing their support of Breast Cancer across Europe. A master creative has been developed in the UK that will be used by all Samsung subsidiaries across Europe for all Breast Cancer awareness and advertising.
You are today where your thoughtshave brought you, you will be tomorrowwhere your thoughts take you.
morethantalk Nicole Kidman
A M B A S S A D O R
Pink Ribbon, Breast CancerSamsung are growing their support of Breast Cancer across Europe. A master creative has been developed in the UK that will be used by all Samsung subsidiaries across Europe for all Breast Cancer awareness and advertising.
My life was about to change drastically.
EssenceThis brand book is intended:
Why a Brand Book?
These pages describe how to bring “more then talk” to life through copy and visual design.
They set forth a tone of voice and look and feel that is unique to the category, ownable by Samsung, and flexible for use across all communication touch points and GEOs.
Following these guidelines will help ensure that all of our communications consistently and powerfully express the essenceof “more then talk”
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www.artnetwork.com
Thema _ Le Bouquet Africain 28 08 2008 _ Concept 5
Thema _ Le Bouquet Africain 28 08 2008 _ Concept 5
www.artnetwork.com