tanveer abbas review iba

8/2/2019 Tanveer Abbas Review IBA

1/5

Assignment #1Submitted to

Sir. Kashir Asghar

By

Tanveer Abbas

M BA 5 (z)01-220101-031

Submission Date: 26/3/2012

__________________________Bahria U niversity, Faculty of Management Sciences


2/5

Review

One More Time: International Business in the Global Economy

The paper aims to discuss various issues related to existence of International Business

into global economy. It has explored a wide dimension of business field covering various aspects

appear from the beginning to the current era. This paper is discussing in brief about the past,

present, and future issues that international business has to face. It encompasses the mythological

aspects that are hindering the success of IB, knowledge and function domains and different

proponents of its theory.

The article consistently develops from the abstract informing the audience about the

coming details. It is a veritable academic paper covering all the aspects of language, grammar,

vocabulary, and theory. After a brief introduction, author shortly focuses on the mythological,

and historical aspects of IB and then explore different fields playing crucial part in it

development and then departing the subject after giving it its own identity. He supports his

arguments by mentioning journals, books, and research papers like JIBS, MIR, Buckley and

explores the boundaries of IB with maximum possibilities. However, coming to rhetorical

moves, there are spaces to horn in search or inquire in a meddlesome way. But the objections

over rule because of the normative style of author that saves him from any harsh executions. This

may save the author from long explanations and descriptions about his orientation of different

theories. This is a suitable strategy to examine different aspects of a topic to make sound and

substantive statement.


3/5

Late 20th

century has seen a dawn of international business when first trade and foreign

investment hurled IB into new world. This has brought different crisis as need for new tools,

effect of the culture, and scholastic views about it. The use of different methodologies to conduct

a research for the corporate business is proposed and it is up to us to agree or disagree after going

through the whole essay. IB has to decide among alpha, increasingly becoming global, and

omega, improving the internationalization of business syllabus, the crux is difficult to solve as to

which position is better than other.

Finding non-availability of International issues in the economic and financial journal, IB

started as a new discipline. (Shenkar, 2001)i makes it clear in his essay that IB has started as an

independent field for the non-USA market (Adler, 1983)ii

as there were less chances of survival

for it in the existing US market. There were obscurities and no textual material was available that

could better support it among other business discipline and so a long way to trail of tears.

There are many objectives of this essay. First of all, author enthralls by the development

of new vocabulary (Lodahl and Gordon 1972)iii

and tries to explore different myths pervasive in

IB environment that cause a delay loop in the progress. To remove the tag of meta-paradigm

(Sullivan 1998a,b)iv, and promote IB as a scholarly body demands a strong ground.

Another commentary is made on basics of IB defining the core competency to business.

He claims that if we look into the history of IB, there are heroes that play major role in building

the current position of IB in International trade and enterprise. He praises the efforts of Stephen

Hymerv (1960) with the guidance of Charles Kindleberger. According to Wilkinsvi (1997), traces

of IB were seen in the writings of Edith Penrose and Fayerweathervii

(1959), however, the

dominance of economic scholars is intentionally ignored to cover the aspects of multinational


4/5

enterprise (MNE) that is a modern contribution to the theory instead of following olden

anecdotes. Different subjects as sociology, political science, and anthropology contributed fair

part in the evolution of IB as an independent field. One such example is of sociologist Max

Weberviii

(1947, 1951) presents a theoretical framework and methodology encompassing the

comparative management research. Hymer also ignore the remarkable document on

Multinational investment and trade happened in the 19th

century considering it the part of social

and political studies.

There are chances of IB becoming the victim of its own success as entangled between the

two extreme horizons of Globalization opening vast dimensions of world for it and

internalization of business curriculum and research part. This is a tough game to win where

competitive entities are there to offer you different challenges and having a weal cost structure in

another big disadvantage as there are economic giants holding strong position.


5/5

Reference

i Shenkar, O 2001, Role conflict and ambiguity of CEOs in international joint ventures: a

transaction cost perspective, Journal of Applied Psychology 86(4): 764-773.

ii Adler, N. J. 1983, Cross-cultural management research: the ostrich and the trend, Academy of

Mnagement Review 8 (2): 226-232.

iii Lodahl, J. B. and Gordon, G. 1972, The structure of scientific fields and the functioning of

university graduate departments, American Sociological Review 37: 57-72.

iv Sullivan, D. 1998b, The ontology of international business: a comment on international

business: Ane emerging vision, Journal of International business Studies 29: 877-886.

v Hymer, S. 1960, The international operations of national firms: a study of direct investment,

Ph.D. thesis, MIT (published 1976).

vi Wilkins, M. 1997, The Conceptual Domain of International Business, in: B. Toyne and D. Nigh

(eds.) InternationalBusiness: An Emerging Vision, University of South Carolina Press:

Columbia, SC, pp. 31-50.

vii Fayerweather, J. 1959, Executive Overseas: Administrative Attitudes and Relationships in aForeign Culture, Syracuse University Press: Syracuse.

viii Weber, M. 1947, The Theory of Social and Economic Organization, The Free Press: New

York.

tanveer abbas review iba

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