taopan volume i issue 5 - may 2010

8/6/2019 TAOPAN Volume I Issue 5 - May 2010

1/30

May, 2010

INDEX www.theartofpregnancyandnewborn.com

DESIG

IDEA

Decorating witP H O T O G R A P H

CLICK OR DR

THE CORNERS

GO NEXT PA

Ways to retain clien

and to stay busy

To Studio light

not to Studio ligh


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W O R K S H O P S

Vegas June 4-5 New York July 9-10

Toronto, Canada July 16-17Vancouver, Canada September 12-13th

www.theartofpregnancyandnewborn.com

Littles Legacy Childhood Workshops

June 14-15 August 13-14

Having been in the business

many years, Ive always

experienced and able to han

any lighting and posing situati

however, there are times whits great to wake up the creat

juices and see things from

different perspective. A

Brandts workshop taught me n

techniques in transitional pos

which will make my sessions

smoother and with more uid

I would highly recommend t

class not only for beginners,

also experienced photograph

who are looking to break a rut th

may be in and learn several n

techniques. Ana also reinforc

the importance of watching

the details and I am denitbeing more savvy about watch

for the little things that make

image unique. Additionally, o

of the other photographers at

studio took the class with me a

grew by leaps and bounds! O

of the best investments Ive ma

in my business in a while!

Joy Ve

Shoot the Moon Photograp

www.stmphoto.c

Praise:

Cover image c Joy Vertz capture

at the May Pure Posing Worksho

www.theartofpregnancyandnewborn.com INDEX
http://www.theartofpregnancyandnewborn.com/http://www.stmphoto.com/http://www.stmphoto.com/http://www.stmphoto.com/http://www.theartofpregnancyandnewborn.com/


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To Studio light or

not to Studio light...Design tip forMarketingMaterialsChasing theLight 1Design Tips 1Decorating with

Photography 1

DESIGNIDEAS 1

Ways to retain clientsand to stay busy 2Getting the most

out of Wordpress 2Kotori PhotoJewelry 2Managing Cash flow

in a Crazy Economy 2

INDEXEditors noteWelcome! Do youlove the new design? WE DO!I was about ready to give upthis non prot venture of mine

due to lack of time and designhelp. When just days after mysilent plee, a friendly email

came my way from Mariana offering herdesign help and skills all the way fromhe East Coast. I was more than thrilled

and while it has been a tricky challengeworking with someone I have never met orreally spoke to, I am so incredibly happyand grateful for the hard work that shehas done. So a big shout out to our newdesigner Mariana, I know you will love theook! Many of you are asking for a printed

magazine. While I would love to do thatone day, at this point we are not bringing inenough funds to barely cover the writers!Who knows where this magazine will takeus, but I will keep doing my part and seewhere it goes.

am also thrilled that Joy will be writingeach month on our nancial side ofphotography. Joy was kind enough tohost the Milwaukee workshop and it wasa thrill to see her gorgeous studio. Hermages from the workshop are nothingess than amazing and she has a very

strong business sense. I have been gettingyour wonderful emails of things you needand we will keep working on them! Wewelcome writers, contributors, images andof course advertisers. Visit the site to ndout how you can help -www.taopanmag.com.

So enjoy the read...and see you next time!

Ana Brandt http://www.thredzshop.com

http://www.taopanmag.com/http://www.taopanmag.com/http://www.thredzshop.com/http://www.thredzshop.com/http://www.taopanmag.com/


4/306

To Studio light

www.allthingsbaby.biz

I have been a studio light photographer since the ve

beginning. It honestly never occurred to me to do a

thing different. The only photographs I had ever htaken of me were with studio lights, and I gu

I thought there was no other way to be a p

fessional photographer. Of course I have lo

since learned better, and most of my very

vorite photographers use natural light- bthat is the crowd I run with, and if I were

other forums, most people would use stud

lights there.

I truthfully don

think one is bettethan the other- I f

both beautiful, however I want to make

case for shooting with studio lights (becauthat is what I do! :0).

What I like about studio lighting-

I am not dependent on the light- in wintecan still shoot all day long, never having

worry about what it looks like outside.

Studio lights are amazingly sharp.

I dont have to worry a lot about my ISO aShutter speed- the lights will freeze the mot

and usually come up with a sharp image n

matter what the child is doing.

I always know what my images are goinglook like- so processing is fairly straight f

ward.



5/30

r not to Studio light...Tips for working with studio lights...

Read a book. There are lots of greatbooks on studio lighting out there.

Look on the internet- when I frst started

the internet was invaluable in teaching

me how to use my lights.Attend a workshop- there are lots of

people out there who can teach you

how to use your lights.

Get a good light meter. I no longer usea light meter- but I used one religiously

for about 4 years. I couldnt guess what

my lights were going to do- so I had the

light meter tell me. It is worth the invest-

ment.

Dont over light

your subject! This

is the most com-

mon thing I seedone wrong with

any kind of light-

ing- shadows are

our friends. It is

the play of lightand shadow that

makes an image

beautiful. It givesthe human form

defnition and

shape.

Have fun with it!

I think the reason

My white balance is always the same.

can control where the light falls andhow many shadows I want in the im-

age.

can shoot in my basement, and not

have to worry about windows.

Not every one has studio lights- it sets

me apart form my competition.

These are just a few of the reasons why I

prefer studio lights over natural light. Ofcourse I shoot outside all summer long,

but I still get a large number of requests

or studio images even when it is nice

outside. My clients just like the way it

ooks, and so do I.

by Shellie, All Things B



6/308

that most natural light photographers

dont like studio lights is because they

have only ever seen old school studiophotographers. You can do all those

fun natural light type images with stu-

dio lights. Make it fun- make it modern.

The studio lighting world is in bad need

of a revolution- you should start thechange! :0)

To Studio light or not to Studio light...

LEARN from HOME

Our TAoPaN forum is

dedicated to pregnancy

and newborn and involves

students from around theworld. Join us in our 24/7

online forum where we

discuss marketing, images

lighting, sales and more.

All dedicated to

photography fromPregnancy to the frst 5

years of childhood.

USE code taopan to get

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7/30

The branding for your business shouldstand out, while at the same time besimple enough to communicate easily.There is really no need to include anyand all ways to contact you on your

business card.

All your contact information should be

on your website. You want them to go

there and see your work frst and then

contact you from there. Your business

card however, can have less info; suchas website, email and phone number.

Your branding should also be

consistent. Same design, colors, etc

from your business card to your b

and everything in between. The mo

people see you, the more likely they ato contact you. So when you advertonline, in magazines, locally...etc, if y

branding is consistent they will be a

to remember you. It is very importa

for people to be able to recognize y

then remember you, then contact y

The Shoppe has all your market

needs including full branding packsget you started on the path to better

your business image!www.theshoppedesigns.com

Design tip

for Marketing Materialsby The Shoppe Des

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8/3010

ChasingWhen I began my business dabbled in all areas at rst. I tried t

big old lights and the white backdroI have mentioned all of this before breally...I was horrible at it and miserabSomething about just walking ina home/location and having t

pressure on to nd my ligprops and locations jreally feeds my soul. I lovchallenge.

After that rst sessionrealized I was going have t come up with

method for running a session that ow

smoothly, and fast! If you think bea good location photographer is eayou are sadly mistaken.Unlike a traditional studio, lighting is seldom, if ever, perfectthe same two sessions in a row. I hadlearn how to really bend and work wambient light. My props abackdrops will be different just aboevery time and I have to nd them

within the rst 10 minutes of meet

my client and seeing their home. Evonce in a while, I will shoot at a p- but 80% of my clients chose in-homsessions. It is easier for them in mcases and personally it is where I some of my most creative work. is raining it means I do not have reschedule, I can help them woutt choices and I love that they a

far more relaxed in their own home.

Ican still remember the very rst

paying client. She was about 8 monthspregnant and had a toddler as well.

It was raining outside. I walked in andinstantly realized I was the one who had

to nd the light and real fast!These days the term natural lightphotographer has managed toget somewhat of a bad wrap.Many equate it to newphotographers who havelittle money to throw into astandard studio lighting/backdrop setup. I hearmore and more grumblesfrom the industry at large ifa photographer even men-tions for a second that...gasp...theyare using a more minimal equipmentapproach. The typical eye roll and Ibet they are only charging $75 for asession and a disk of all images too isthe standard response.So I have to ask... why? While there isa huge inux of folks setting up shop

and opting to call themselves naturallight, I tend to see it more like a decadeago when the photojournalist style ofwedding photography began to reallyenter the scene. I can still hear all ofthe old guys ranting and raving abouthow bad the photography was. By thenext month those grumbling about thePJ style began to advertise it on theirwebsites as well. It was what the clientwanted. Simple supply and demand.Now PJ wedding photography is a verystandard style.

If you think beinga good locationphotographer

is easy, you aresadly mistaken.



9/30

e LightShooting:

I am going to give you three

different setups and explain the anglesand where my light was coming fromon each shot.Baby in the Nest~

for this session it was around 5 pm withthis sweet little newborn. I fell in lovewith their oors right away and knew I

was going to have to use them! They

had this great couch that was a solidcolor with a great texture. So I knewthat I wanted to combine those twothings in my shot. I found the living roomwindow with the best light and placedthe basket to have the light land

am going to focus on shootingavailable light within a home setting

and try to walk you through some of theetups that I frequently use.

First 10 minutes of a session:

Will be spent gabbing with clients andaking a tour of the home. The room

with the best lighting wins. I am hugeon directional lighting. It simply meansght that travels in a specic direction.

am not looking for blazing sunlighttreaming in. I am looking for mutedght that wont wash out my subject or

make them squint.As we tour, I nd things around the home

hat may be a potential creative prop.

by Tisha McCuiston http://www.tishamccuiston.c

http://www.tishamccuiston.com/http://www.tishamccuiston.com/


10/3012

directly on it. I took the time to pose the

baby just the way I needed them to

form a strong portrait. My goal is alwaysto create an image that would make

a fabulous 16x20 or larger. Anything

else would fall under snapshot, not

professional portraiture. If they wanted

a snapshot they could just pick up theirown camera.

Baby with Mom~

This session was in an apartment. Space

was tough to come by. Forming aportrait, while harder in an apartment

doesnt have to be impossible. For a



11/30 1

baby session, my focus is always onhe child, not on the home. Get close!

Shoot with a wide-open aperture.

normally shoot at 2.8 and below.This fuzzes out the background and

eally brings the focus to my subject

and away from the stuff that may be

n the room.

Newborn~For this session it was a rainy and dreary d

with a house nestled in the woods! Lig

was hard to come by so when we weinto the baby room on the second o

I was thrilled to see a nice window w

solid light. I used my parents as pro

approach I often use with smaller childre

This simply means that the parent helps

by holding the baby or interacting with tchild. They will often be in the picture

not looking at the camera, but in ma

cases you would never know they we

there. For this little doll baby I asked moto hold her where I needed her for t

light to hit her just right. As with any k

of lighting, you have to be sure there a



12/3014

no crazy shadows falling on the sub-

ject and the lighting is falling even, un-

less you are going for some dramaticshadowing or even backlighting of

course.

These are just a few of the setups that I

often. The way I really mastered working

with natural light was practicing withinmy own home. My poor children, hus-

band, dogs, cats and even fruit bowl.

For me, practice truly was the only way

I learned the ne art of indoor natural

light shooting.



13/30

by Tisha McCuiston



14/3016www.theartofpregnancyandnewborn.com INDEX


15/30

Fonts:SIMPLE IS BETTER. Do not

go over the top looking fora whimsical swirlish font.You can whimsy up your

ogo with the elements.

Also, throw in the discount

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We like to give couponsor clearance items. 20%

off already lowered pric-es. Use code TAOPAN20.

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Try seeing the world from a

different point-of-view.Take photos of some-one from above or fromhe ground. See things

rom a new perspec-

ive. Youll be amazed

at what you see.

Nichole Van

Enter this code and re-

ceive 10% off your entirepurchase at Emporium

hop: TAoPaN83110

TipsWhat draws us to a particular room? When I open decorating magazine, Im instantly happy. Decoratinmy home is more than a hobby, its the thing tha

gives me joy when I enter a room in my home. Th

decor sets the stage for my life. And when that spac

is lled with images that I adore, I am a happy person

As photographers, we sell an experience. Not just thimage itself, but the experience of being togethe

with family and having that smile, that look, that laug

recorded forever. And each glance at that image take

us back to that day and makes us realize how lucky w

are to have that moment captured. We all know thegrow too quickly,

we blink and they

are eye to eye with

us. An image is our

only true evidencethat that sweet

stage existed. And we when have captured tha

moment in time for our clients, we want nothing morthan those images displayed as part of the room, no

just in the room, but what makes the room draw you inBecause you know from looking at those images tha

happiness lives here. Its our job to guide those client

in the direction as to the best way to display their fami

as art. Each room should tell a story. What story do you

images tell? The nursery is the place that most babphotographers begin their story, but dont let it en

there. Lets show our clients the effect an image cahave on any room. My kitchen is lled with fun beac

images in great boat wood frames. The set the stag

for our daily lives...for this is the room we spend most oour time in. I cant imagine the most used room in ou

home not be lled with images.

When you ll a room with your love of photography

how can others not be inspired to do the same. Are yo

Decorating with

P h o t o g r a p h yby Marsha Mifsud

...you know from looking at those images thahappiness lives here.


www.TheSavvyPhotographer.com
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16/3018

howing your clients how they should llheir walls with your images when you

have bare walls? Even if your clientsdont actually see the inside your home,

ake images of your own decoratingwith photos and display them on yourblog. Inspire them!

A recenti n t e r v i e wwith Ria LeePhotographyon the Savvy

blog included her home tour. I cant

hink of a better example of hownspiring your home can be decoratedwith your images as art. To see herabulous home tour, check it out at

www.thesavvyphotographer.com andearch Ria Lee. And also check outhe Savvy blog for the newest canvas

collection just released~ The BeachHouse Collection. You can ll your walls

with your own art that will inspire themo bring a little bit of the beach into their

homes {even if you are miles away fromhe sea}. The templates let you add yourmages and print on a gallery wrappedcanvas for a true look of a boat woodrame. You can also just have prints

mounted to prop along a mantle oredge. For under a hundred dollars,

you can have a mounted collection ondisplay in your home within a day fromMpixpro. You have no excuses... start acollection and ll a wall. Everyone hasa wall and I know you know a greatphotographer!

Marsha Mifsudfounder and editor of The Savvy Photographer

www.TheSavvyPhotographer.com

...your home canbe decorated withyour images as art.

When thinking of designing a wadisplay be creative. Don

just think about frames. Loo

around your home for other oddsand ends that have meaning suchas keys, spoons, dried owers or othememorabilia. Also think about mixingand matching different frame stylessizes and colors to make your displaylook like it was built over time. This haa more romantic feel to it. We love toll our walls with memories. Whethephotographs or objects with special meanings, you can blend themtogether nicely to creat a cozy, comfyenvironment.

Louise and Daniel Schridde

DESIGN IDEAS

Our SpecialOne free MBB Small Cottage

Frame in Black or Cream(retails for $48.00)

with an order of $250.00 or more.

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by Louise and Daniel Schridde
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17/30 1INDEXwww.theartofpregnancyandnewborn.com
http://www.obrienschridde.com/


18/3020

NEED to learn to use

your camera?Capture your life!MY LIFE WORKSHOPS

www.mylifeworkshops.com

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19/30 2

I think offering maternity and baby sessions are brilliamarketing strategies for childrens photographers.creates a bond and relationship that will carry the fa

ily (and your business) from birth through senior phot

Some great ways to retain client are to reme

ber your clients. Here are some great ways remember your clients and to remind them th

you are super willing to take their next portr

1. Maintain a great mailing list with their em

address. Send out quarterly newsletters via emthat highlight the next holidays/photo taking da

(family portrait month, mothers day, fathers d

grandparents day, the holiday season, etc

2. Mail the family a birthday card on the chilbirthday. Include some dollar store stickers or a co

page that you design with your logo on it. You m

even want to throw in a few wallets or referral cards o

photo magnet with your logo on it from last years sessi

Address the card to the child/baby.that way tchild can be excited when he or she remembers th

awesome photographer who takes my portrait ev

year. The parents will be thrilled that you remember

them.

3. One other GREAT idea that I love to do is

remember a pretty hip, local charity that several of y

clients love to support (ours here in Norfolk, Virginia

the Childrens Hospital of the Kings Daughters). WhI like to do is set aside one weekend a year as chaportraits just offer super quick family photos and ha

the family make a donation to the hospital instead

paying you. They get a free 5x7, the option to purcha

more prints, and they feel like theyve supported

charity. Have the charity you select advertize it as w

Hoping you have the busiest baby season every this ye

Ways to retain clients andto stay busy

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20/3022

Getting

the most

out ofWordpress

Most people associ

Wordpress with blogs, a

that is certainly one u

for Wordpress. But it

much more powerful th

just blogging softw

and it can be used much more than simp

blogs. Wordpress

more appropriately call

content manageme

software (CMS

short), and it can be used

build websites, portfolionline shopping system

forums and more. T

main benet of a CMS

that it is easy to update a

add content, unlike old

forms of websites th

required a website guto make even the simpl

changes. To get the m

out of worpdress, the

are a few basics that m

be discussed.

One of the strengths

http://www.lovebugsphotography.com/


21/30 2

Wordpress is that it

divides the content from

he appearance. The

content of the site - posts,

comments, menus, etc. -

s kept in a database le. The

appearance of the site is kept onhe server in the wp-content folder.

This means that when you change

he appearance of the site by using a

different theme, the content will be

rearranged to match the new theme -

but the actual content will not change.

This makes it possible to experimentwith different layouts and graphics

without losing any of the meat of

he site.

Another important distinction to be

made is between wordpress.com and

wordpress.org. A wordpress.com sites very easy to set up and you dont

need a domain or hosting - but there

are some limitations. Because the

wordpress installation is hosted on

heir server, you wont have complete

control over the appearance and how

t can be used. This is ne if you aredoing a simple family blog, or if you

dont need the search engines to nd

you. But if you are running a business

or want to use the full capabilities of

wordpress, its best to use wordpress.

org. A wordpress.org

installation runs off of

your server - so you

must have a domain

and hosting in order to

install wordpress. There are

several benets to this. First, youwill have complete control of the

appearance and contents of your site

- you can install any theme and any

plug-ins you like, and adjust them as

you wish. Additionally, you can run

some of the more complex functions

of wordpress such as forums, stores,etc. Finally, hosting it on your

business domain means that you

will get search engine benets and

customers will be more easily able to

nd you.

Now that the basics are out of theway, lets take a look at some of the

ways wordpress can be used.

As a store: Many stores

are run using e-commerce and

other plug-ins. My own site -

lovebugsphotographydesigns.com -has a store attached where customers

can order services. The store can

be congured to offer immediate

digital downloads of products, and of

course you can see physical products

A wordpress.com

site is very easy to

set up...



22/3024

to power their websites becau

it is simple to set up and mainta

Climbing and Runni

(www.climbingandrunning.com

is run on Wordpress, but to t

average viewer it looks like a regu

website - even though it is run on tsame theme that runs Small Wor

(www.smallwordsblog.com/), whi

looks very much like a blog.

Most photographers will be usi

Wordpress to build a blog, and tha

a wonderful start. But there is much more to Wordpress than ju

blogs - with a little imagination, i

easy to use this powerful CMS

expand your business in ways y

didnt realize were possible.

Heather Frackiewicz is the owner Lovebugs Photography Designs,

company that supplies web servic

to photographers and other creat

types. She is available to help w

your web needs - splash pages, bl

installation and customization, onl

proofng installation and customizatiand more. She may be contacted

[email protected]

or visit her site at

lovebugsphotographydesigns.com.

as well. Orange Peel Backgrounds

(orangepeelbackgrounds.com) is

an example of a site using the same

e-commerce plug-in but selling a

very different product.

As a Forum: Forum plug-insmake it possible to run a full-featured

forum, with different levels of access.

Forums can be set up with

sub-forums and access can be

granted on a forum by forum

basis - StudioPress is a source for

Wordpress themes that also happens

to run its support forum as part of

a Wordpress installation as well

(www.studiopress.com/support/).

As a Portfolio: Its possible tocombine a blog and a portfolio site

in one (usually called a blogsite) -

but its also entirely possible to have

a blog and a separate portfolio, both

run on wordpress. An example of a

portfolio site is the Emulsion demo

by Photocrati:

http://emulsion.photocrati.com/.

Most viewers would have no idea

that they are looking at a Wordpress

site!

As a main Website: non-photographers often use Wordpress

http://www.climbingandrunning.com/http://www.climbingandrunning.com/http://www.smallwordsblog.com/http://www.smallwordsblog.com/http://lovebugsphotography.com/http://lovebugsphotography.com/http://lovebugsphotographydesigns.com/http://lovebugsphotographydesigns.com/http://www.orangepeelbackgrounds.com/http://www.orangepeelbackgrounds.com/http://www.studiopress.com/supporthttp://www.studiopress.com/supporthttp://www.studiopress.com/supporthttp://emulsion.photocrati.com/http://emulsion.photocrati.com/http://www.lovebugsphotography.com/http://emulsion.photocrati.com/http://www.studiopress.com/supporthttp://www.orangepeelbackgrounds.com/http://lovebugsphotographydesigns.com/http://lovebugsphotography.com/http://www.smallwordsblog.com/http://www.climbingandrunning.com/


23/30 2INDEXwww.theartofpregnancyandnewborn.com
http://kristenthompsonphoto.com/http://kristenthompsonphoto.com/


24/3026www.theartofpregnancyandnewborn.com INDEX
http://www.mykotori.com/


25/30 2

Kotori PhotoJewelryThe package provides a faster a

cheaper way to start carrying pho

jewelry. Once you sign up fowholesale account (usually approv

in less than 12 hours), you can purchathis package on the Kotori webs

(www.mykotori.com), and wit

hours youll have access to all of tdownloadable les. In other words,roughly a day, you can go from sign

up for an account to feature imag

of the jewelry to clients with their ophotos inside! Fabulous.

Some of you may be wary of photo jewe

as product due to previous experienc

with quality and service, but Kotori h

shown a commitment to providing boAnd since the production process

designed with you in mind, without a o

A

relative newcomer in the business,

is rapidly building a solid reputation

as the jeweler of choice inphotographer circles. And its not just

because they offer a beautiful line of

handmade sterling silver pieces. Kotori is

he only company that focuses solely on

you. Professional photographers are theironly customers.

This comes with many advantages, like

no online retail pricing accessible byyour clients, but more importantly, allproducts and packages are developed

with photographers in mind. And many

of their ideas start with feedback from

you.

The latest and greatest release from

Kotori is two exciting new Studio Package

options for photographers that are more

affordable and feature editable photo

les that you can customize. The idea forhese new les and options started with

customer feedback, says owner and

ead designer Tonya Dalton, and this

was something they wanted so weve

added them to all of our packages

The centerpiece of this launch is the

Virtual Studio Package, offered for just

$20 bucks. In place of actual samples,his package feature editable PSD les

designed so you can easily drop in your

own existing photos so you can feature

heir products on your website, online

galleries and more.

by John Da

http://www.mykotori.com/http://www.mykotori.com/


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of retail orders requiring retouching andothers edits, Kotori is delivering.

We know what youre thinking. Okay,so Kotori has a nice line and reliableservice, why do I what to sell jewelry?Well, if the extra revenue isnt enough,Photo Jewelry is a great marketing tool.Unlike other photo products, like framedprints for example, jewelry travels withyour client into the outside world where

friends and even strangers can see itand ask where it came from. The answerto that question will be your studio itsa great awareness and referral builder.

With these kinds of products, Kotorihas positioned itself to become thechoice for photographers. With a solidstrategy and a focus on the professionalphotographer, expect to be seeing aot more from them.

John Dalton

http://www.stmphoto.com/http://www.stmphoto.com/http://www.mykotori.com/


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Managing Cash flow in a Crazy Econom

Part 1

n a series about Money

You have billed $650 total for this joand your bills and COGS equate to $4

(Prot of $200) but you have negatcash ow. How does this happen? Yobills of $450 are due in June, yet you haonly collected $400, making your caow negative. If they pick up their ordin July and remit the balance of $2you made your prot correct? Not quIf they are your only order, you still habills of $350 (rent, utilities etc..) yet yo

income in the month of July is $250.

So how can you x the cyc

The best way is to have yoclients pay for their ordin its entirety at the timeordering. If this is not possibtry to collect as much

possible.

Ask your vendors for terms. This meathey will bill you or charge your accou5, 10, 15 or 30 days after your order, whusually gives you time to collect the balance from a client

Be quick to nalize orders and try to nottoo much time lapse between the sessand ordering appointment, and ayour ordering appointment to delivePhotographers who push off orderand delivery often have negative caow because their clients are not ato pick up orders and pay balances intimely manner.

Lets talk cash. It is super fun to havelots of it, and not fun at all to struggle!Photography is a rewarding business, butcan also be quite protable if you havebusiness savvy skills to take your businesso that next level.

Cash ow refers to the movement ofcash in and out of a business, and isoften used as an indicator of the strengthof the business. You can have positive

or negative cash ow depending oneveral things. When more money comesN than OUT, that is positivecash ow, while negativecash ow is the opposite.m sure you are thinking, Ipurchase an 8x10 for $2.50and sell it for $40, so that ispositive cash ow right? Notexactly. You have to look at when thecash is available to you.

Say for example, you book a session forJune 15th, and they prepay your sessionee of $150. It takes you approximately 2

weeks to edit and present their images,at which time they order $500 in productson June 30th. They pay you $250 andwill pay the balance upon pick upapproximately 4-6 weeks later. In themonth of June you have collected $400rom them. Your COGS is $100 which is

due at the time of ordering and yourother bills (props, utilities, internet, phoneetc) are $350. You feel great becauseyou are showing a prot from this job.

Ask your

vendors

for terms.


by Joy Vertz, Shoot the Moon Photography www.stmphoto.c

Photography Business Mentoring: www.stmworkshops.


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Buy no more than 30 days worth of

nventory for things you may keep in

tock.

Many photographers neglect to plan

or when money will hit their bank

account. Money that is in your bank

account is often allocated to be spenton other things, and negative cash ow

can prohibit a protable business from

being successful.

Joy Vertz owns Shoot the Moon

Photography www.stmphoto.com and

does private business mentoring and

workshops www.stmworkshops.com.

She also helped develop ProPhotoAppsht tp : / /www. P ro Pho to A pps . co m

custom branded iPhone/iPad apps

or photographers. In 6 years, Joy has

grown Shoot the Moon Photography

rom a home-based studio to a highend boutique style studio with 2

ocations and 12 employees that has

been named Top Photography studio

n Milwaukee for 2007, 2008 and 2009.

Managing Cash flow

in a Crazy Economy

Part 1 in a series about Money

About the MagazineTAoPaN means The Art of Pregnan

and Newborn. In 2007 Ana self publish

a book called, The Art of Pregnancy a

Newborn. This 80 page book goes ov

posing, tips, marketing andmore - all on pregnancy

and newborn. As a

result of this book,

Ana has been

providing in person

workshops, mentoring

and an online forum in

which students from

all over the world

can receive

guidance,

support

and materials

for running their

business. To learn

more about Ana and the TAoPaN site, vi

www.theartofpregnancyandnewborn.co

www.anabrandt.com

www.bellybabylove.com.

http://www.stmphoto.com/http://www.stmworkshops.com/http://www.prophotoapps.com/http://www.theartofpregnancyandnewborn/http://www.theartofpregnancyandnewborn/http://www.anabrandt.com/http://www.theartofpregnancyandnewborn/http://www.bellybabylove.com/http://www.bellybabylove.com/http://www.stmphoto.com/http://www.bellybabylove.com/http://www.anabrandt.com/http://www.theartofpregnancyandnewborn/http://www.prophotoapps.com/http://www.stmworkshops.com/http://www.stmphoto.com/


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Writers/Contributors

Shellie Secretanwww.tntphotography.ca

Tisha McCuiston Photography

www.tishamccuiston.com

Marsha Mifsud

www.thesavvyphotographer.com

Kelly Mcmahon Willettewww.willettedesigns.com

Joy Vertz (Cover Picture)

www.stmphoto.com

www.stmworkshops.com

The Shoppe Designs

www.theshoppedesigns.com

Louise and Daniel Schridde

www.obrienschridde.com

John Dalton

www.mykotori.com

S P O N S O R S

TAoPAN Magazine Designed by:

www.glyphny.com&718.838.4827INDEX www.theartofpregnancyandnewborn.com
http://www.tntphotography.ca/http://www.tishamccuiston.com/http://www.thesavvyphotographer.com/http://www.willettedesigns.com/http://www.stmphoto.com/http://www.stmworkshops.com/http://www.theshoppedesigns.com/http://www.obrienschridde.com/http://www.mykotori.com/http://www.glyphny.com/http://www.glyphny.com/http://www.glyphny.com/http://www.glyphny.com/http://www.glyphny.com/http://www.thredzshop.com/http://willettedesigns.com/http://www.jleealbums.com/store/http://www.allthingsbaby.biz/http://blog.onthespotstudio.com/http://tntphotography.ca/designs/http://www.lovebugsphotography.com/http://shop.nicholev.com/http://www.theshoppedesigns.com/http://www.mykotori.com/http://www.obrienschridde.com/http://www.stmphoto.com/http://www.glyphny.com/http://www.mykotori.com/http://www.obrienschridde.com/http://www.theshoppedesigns.com/http://www.stmworkshops.com/http://www.stmphoto.com/http://www.willettedesigns.com/http://www.thesavvyphotographer.com/http://www.tishamccuiston.com/http://www.tntphotography.ca/


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Anamaria Brandt Photography
http://www.anabrandt.com/http://www.anabrandt.com/

taopan volume i issue 5 - may 2010

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