Mobile marketing automation v1.1 23/06/2014

   

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Why TapTarget ?

Online marketing is great. But when your prospects leave their computer, it’s impossible to keep them engaged, in their daily lives. A mobile app around your brand, combined with TapTarget, allows you to

“retarget” prospects in the physical world.

Your app bridges the gap between the online world and the physical world.

   

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How does it work ?

Logging Add TapTarget to your

app using the TapTarget SDK. TapTarget will start capturing all user activity, and build a user profile

for each app user.

Segment Define segments based

on user interests in products, product

groups...

Actions Automatically send

personalised messages to your app users, based

on their interests and location.

   

   

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Example: location-targeting for automotive

User receives “push messages” on his phone, at the right place & moment, to invite him into the showroom.

Behind  the  scenes  TapTarget   makes   your   mobile   app  intelligent,   it   captures   the   interests,  loca6on,  ac6vity  and  context  of  each  app  user.  Based  on  all   this  data,   the  op6mal  place  &  moment   is  defined  to  reach  out  to  each  user.  

   

   

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ü Real-time user statistics ü User profiling & context-sensing

ü  Location detection ü  Outdoor: GPS

ü  Indoor: iBeacon, encoded light, wifi

ü Geo-fencing

ü  Personalised push messages

ü Mobile coupons

ü Comprehensive rule-based campaign builder

ü  Target the segment of one

ü  Easy integration with any existing mobile app (TapCrowd apps & 3rd party apps)

ü  Integration in your CRM and/or marketing automation platform (Marketo, Ignition One...)

Features

   

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Build a communication plan with powerful building blocks

GEOFENCES Outdoor geofences (GPS)

Indoor geofences: iBeacons

Interactive QR codes

SCHEDULES During Showroom opening hours

4 hours before closing …

USER SEGMENTS Based on user profiles, e.g.:

Interest Audi Family with SUV profile

…

USER CONTEXT At home

Driving At work

…

PERSONALISED ACTIONS Push notifications

Mobile coupons Pop-ups

Digital signage interaction

GEOFENCE Dealer showroom 1 User within 2km radius

GEOFENCE Dealer showroom 2 User within 2km radius

SCHEDULE Showroom open MA-SAT 9AM-6PM

SEGMENT Interest in model X User score “model X” > 10

USER CONTEXT User is driving

ACTION Push notification Invite to showroom to view model X

SEGMENT Interest in brand Y User score “brand Y” > 10

   

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User profiling: scoring

App content Home

Product catalog Volkswagen Golf Passat Audi Book a test drive 2nd hand cars Latest news Items with Volkswagen tag Items with Audi tag

Custom user interest taxonomy User interests

Buy a car New car Volkswagen Golf Passat Audi Second hand car Volkswagen Audi Car maintenance Accessories Ski Summer

Score: 3

Score: 5

Score: 4

Score: 1

User score per topic = individual scores X number of taps and time spent Aging

   

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Trigger campaigns based on scores

Example actions for automotive app

Custom user interest taxonomy User interests

Buy a car New car Volkswagen Golf Passat Audi Second hand car Volkswagen Audi Car maintenance Accessories Ski Summer

Treshold scores Context Action >30 Weekend Push notification: test drive >10 Send brochure 20 On the road Closest dealer 10 Close to shop Push notification 5 Relaxed Show product catalog 30 Weekend Coupon: -20% only today

   

   

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Insight in campaign performance

   

   

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Create geofences

   

   

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Indoor location-targeting: iBeacons to push relevant offerings

   

   

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Professional services to support you in every phase of your mobile marketing project

   

   

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2 Minute summary video’s

TapTarget for automotive TapTarget overview TapTarget in an omni-channel strategy

   

WALK-THROUGH Walk-through of the TapTarget platform

   

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Manage campaigns

   

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Edit campaign

   

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Campaign settings

   

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Manage geofences

   

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Create geofence

   

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Manage schedules

   

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Edit schedule

   

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Manage segments

   

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Edit segment

   

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Manage actions

   

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Edit action

   

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Analytics

   

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Analytics

   

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Real-time maps

   

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User profile

   

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User profile details

   

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Raw logging

   

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Contact

Europe (HQ) Grauwpoort 1 B-9000 Gent Belgium info@tapcrowd.com +32 9 298 01 92

Brazil Av. Eng. Luis Carlos Berrini 1500 Brooklin Novo, São Paulo, SP Brazil contato@tapcrowd.com +55 11 3588 0400

Turkey İnşirah Sk 25, Beşiktaş, 34342 Bebek Mh. Istanbul temas@tapcrowd.com