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Industrial Designer danielorbach

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Industrial Designerdanielorbach

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Daniel Orbach | 2

WORKChamberlain GroupElmhurst, IlResponsible for blue sky concept development based upon incorporating new technologies into existing products. Additionally, worked on U/I design, design research, and strategy for assorted projects.

Camp RamahConover, WisconsinWorked in the shop and taught campers how to use various woodworking tools. Lived in a cabin with campers and worked with them on a daily basis.

EDUCATIONUniversity Of CincinnatiCincinnati, OHCollege of Design Architecture Art and PlanningIndustrial Design, Class of 2014GPA: 3.86/4.0

Highland Park High SchoolHighland Park, IlGraduated June 2009GPA: 4.10/4.0 [weighted]

SKILLSAlias StudiotoolsSolidworksRhinoceros Keyshot2Adobe CS5Microsoft OfficeRudimentary HTMLModel MakingRapid IdeationFluent in Hebrew

ACTIVITIES/INTERESTSJunior Secretary: IDSATypography & Type DesignChabad of UCBearcats for IsraelWrite on for Israel FellowUniversity Honors SocietyTutoring at Hughes High SchoolPrincipal Clarinet: UCSOUltimate FrisbeeClose up magicSolving Rubik’s Cubes and other puzzles

RECOGNITIONLewis Franklin Palmer and Marjorie Stewart Palmer ScholarshipCincinnatus Scholar (all years) AP Scholar with Honor Illinois State Scholar Deans List: All Eligible Quarters

DANIELORBACH

CONTACT

[email protected]

Daniel Orbach2818 Stratford AveCincinnati, OH 45220

847 363 3241

6.2011 – 9.2011

2009–2011

2009–present

2005–2009

2009–2011

20092008

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It’s time Ultimate Frisbee got its own shoe

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Daniel Orbach | 4

BACKGROUNDRESEARCH

Endzones and a field over 100 yards long are reminis-

cent of a football field.

A pivot foot, fouls, and a need for jumping abil-ity are what basketball

brings to the table

Fluid player movement, passing and game rhythm

are similar to soccer

What is Ultimate Frisbee?

Starting run Outer Zigzag Inner turnOuter turn Inner Zigzag

Measuring the Forces on Different Cleats While TurningThe Sport is Growing: Paid Memberships To The UPA

2003

40,000

02010

Oval Shaped Cleats Are

Than circular ones

It’s apparent some cleats matter more than others

safer

“It hurts when someone lands on my foot”

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Daniel Orbach | 5

AESTHETICDIRECTION

Design Requirements

youthful styling

high performance gear

high perceived value

something unique

brand ethos

highly visible

A shoe needs to protect its wearer from getting stomped on, much like a turtle shell.

The circular shape of a frisbee could be an interesting design element

according to the world global style network, brightly colored sportswear is in trend, with brands like adicolor leading the charge

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Daniel Orbach | 6

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Gaia Ultimate Brand

protective cap prevents injuries when you get

stepped on

Dual Density PU cleats don’t hurt others feet

Efficient blade cleat layout based on quantified research

New onelAce system wraps all the way around the shoe

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Various Housewares

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Daniel Orbach | 10

SALT&PEPPER

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Daniel Orbach | 11

LAUNDRYBASKET

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PATTERNEDPLATE

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clarinet reed cases don’t work , it’s time for a change

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REED101

What is a reed

why is a reed important

anatomy of a clarinet

The cane plants that create reeds are

harvested and cut

The reed sits flush on the mouthpiece face and

vibrates when played

If the reed warps even slightly, it won’t be able

to sit properly on the mouthpiece. This inhibits

tone and response.

When the mouthpiece and reed interact properly,

music can be made.

Three reeds are created per cylinder. The reeds are filed down to almost paper thin at the end

The reed structure is made of xylem cells, which contract and

expand with moisture input

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The mouthpiece

Upper Joint

Lower Joint

Barrel

Bell

Interacts directly with the player. Sound is formed here. The reed rests on the mouthpiece

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Daniel Orbach | 15

BENCHMARKING&IDEATION

humidity control surface quality

why do reeds warp

current market evaluation

The humidity, and rate of change of humidity within the reeds can cause the

xylem cells to warp.

A poor surface storage can cause the reeds to

warp while drying.

Playing reeds too often can cause

warpage.

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Daniel Orbach | 16

Memory foam strip to keep reeds in place

Double sided design holds reeds on either side of the glass

Dual hygrometers show humidity on either side of the case

Humidipak integration

Use of glass allows for reeds to be stored on both sides.

Holds over 10 reeds per side

O-ring for a perfect humidity seal

FEATURES&BENEFITS

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The case’s unique construction allows for two modules that are mirrors of one another to sandwich together over the glass, creating environments that can me individually humidity controlled, so that you can keep reed that are being broken in separate from reeds that are being played regularly

Hygrometer

Top Cover

Top Shell

Glass

Bottom Shell

Bottom Cover

Hygrometer

EXPLODEDVIEW

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Daniel Orbach | 18

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laying bricks should be more comfortable

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TASKANALYSIS

Additional Research

Subjects did not prefer a circular handle profile, opting instead for a slightly oblong design

Subjects reported less forearm fatigue with a handle angle of 19 degrees

Potential Stress point during prolonged use. Ulnar deviation is key.

Ability of little finger to wrap around handle.

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Handle grip did not allow for turning of the trowel without slipping

Needing to push downward with the trowel to mix using finger muscles to grip. Fingers extend beyond handle

Handle is too small for the hand, causing the fingers to wrap around the handle and become too stressed

Butt of handle digs into fleshMicro muscles for macro movements

Spade is too long for the handleFound a study with ten subjects, three different trowels and fifteen different motions. This is the result of the study:

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SKETCHING&MODELING

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Tail flare helps keep hand from slipping

A more aesthetically pleasing curvature

Taller profile engages the correct muscleslonger design allows

the user to choke up on the handle

more balanced handle to spade proportion

SOLUTION&MODEL

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thankyouFor Your Time