Primary Audience

Photo shopped

Made seductive

Age: 15-25Gender: MaleSocial class: ESeductive images are used in the promotional material to draw in a male audience. Action is also used within the film, this type of genre is generally associated with the male gender. The type of men, between the ages of 15-25 that would watch the decent, include guys that would enjoy watching the balance of action and horror while watching some eye candy. Groups of men will probably watch this film as they can enjoy the action and horror together. Their parents will be a wide range of social classes. These types of guys will also be fans of previous horror films, such as monster movies and gory films. These men will probably be mainstreamers as they will be there to see the blood, gore and women however they could also be individuals if they are a fan of a horror. They will also be Yuppies as they are a young group who will usually be social as they are going to the movies with their friends.

Secondary AudienceAge: 15-25Gender: FemaleSocial Class: EStrong independent women are used within the film, these kind of women will inspire girls to watch this film. The kind of girls that would watch the Decent are the type who will go out in a group to watch a film and have a laugh. These girls will probably be educated as the decent is aimed at a smarter audience as it is not just 100% action there is also drama used to increase the stories impact and have parents who will usually be in the social classes, C1, B and A, so they can give some income to their children to watch the film. These women will be reformers as they are going to watch a film about strong independent women and will probably want there to be more equality with gender. They will also be yuppies as they are at the right age to be social on media and will watch the film with their friends.

AdditionalExtreme sportsAge: 25-35Social class: C1/ C2A number of extreme sports are shown within the Decent these include, white water rafting, rock climbing and caving. People who do these activities in real life will be interested in watching the Decent as it they will be able to relate to the film but still be interested by a new twist such as the crawlers. After watching the film they may change their views when doing caving as they may be more paranoid and looking over their shoulders. These type of people will probably not have any children, therefore they will be able to spend their disposable income on the film. These type of people will be Dinkys as both members of the couple will have to bring in money so they can do all the adventures activities and do not have to worry about having kids. These type of people will also be aspirers as they are attempting to be the best they can be during the activities they can do.