Target Audience

ages of target markets 2-6 years would be shard viewing with an older family member

5-9 years would be watching the film more independently

8-13 years would start t watch films with friends and socialize with it

11-18 years would still be with friends and boyfriends and sometimes family

16- 35 years would be with couples, girls/boys night outs or family

The film Love Actually certificate rating is a 15, so its targeting at 16-35year olds because people would most want to watch it with there friends,family or partner. Furthermore the target market will depend on the scenein the film, so the scene in this will be more adult scene with stronglanguage and maybe some violence

The film The Hangover certificate rating is a 15, so its targeting at the sametarget audience as Love Actually as they’ll want to watch it with theirfriends, family or partners. Furthermore the target market will depend onthe scene in the film, so the scene in this will be more adult scene withstrong language and maybe some violence

The film Twilight certificate rating is a 12A, so this would be targetingmostly at 11-18 year olds as they’d be watching it with friends. Additionallythe target market will also be based on the scene in the film, but this filmwill be subtle with maybe some of strong language

gender of target marketMost films are usually targeted at a certain gender, either male

or female, its very hard for a film to be successful at having a

mixed audience.

The film The Hangover, which I recently looked in to and posted on my blog is successful with

both genders. This is because the genre of the film is comedy which attracts both female and

male. I believe most males can associate with it as the story line in about four average men.

Furthermore I think women are most attracted to it because they’ll be attracted to looking at

the men in the film.

The film love Actually, which I have also looked in to and posted on my blog further down is

more successful with the female gender, this is because the film is completely romantic and

about different type of love. On the other hand, the male gender might watch is with their

partners to be romantic.

The film Twilight, which I have again looked in to and posted on my blog is more successful

with the female gender which they were disappointed about as they aimed to successful with

both. I believe that its more popular with females because the two out of three of the

characters are played by attractive male who walk around the movie with there tops off which

will attract female genders more.

nationality The nationality can be important to a target audience as they could relate to

the culture in the film…

Nationality

Love Actually target audience’s nationality

would be mostly British as they use British

actors, British formal language, icons of Britain

for example the capital (London) to show across

the British culture which will attract the English audience

The Hangover target audiences nationality would be mostly at Americans as they use strong American accidents and

jokes which would be fully understood by Americans. Furthermore its mainly shot in Las Vegas which will be showing the American culture and life which Americans would want to watch. On the other hand, I believe most

nationality would want to watch this films Twilight’s target

audiences nationality would be a mixture

because it’s a popular genre and based on a

book which most people would want to go and

watch

ethnicity and social class

Love Actually The Hangover Twilight

..shows both a high,

middle and low class

and it shows the

relationship of falling

in love between the

classes and how

people in reality act

with each other. Many

social class’s are

shown through out the

film, for example

parents and children,

relationships and

friends.

..shows a middle

class/high class, it

also shows a higher

culture and very adult

like as they go to Las

Vegas

..shows a higher class

when viewing the life

style of the vampires

but because it’s a

supernatural based

films it doesn't’t have

mush social class or

culture

Reasons for target audiences viewing films

Recreation

Collection of films

Escapism enjoyment

information