WHO WOULD BE THE AUDIENCE OF YOUR MEDIA PRODUCT? HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?

Jade Mason

What is the DEMOGRAPHICS of your target audience?

Age: 11-20 Gender: Female Social Class: D Ethnicity: White

How did the genre of your music magazine attract them?

Age: I have considered many things that would attract a young audience, aged 11-20. Firstly I avoided completely formal language, especially in my double page spread. This made it more accessible for the younger audiences. I also chose to have a young artist on the cover so that it is relatable for people of/around that ages, e.g. younger audience would look up to her and others of her age would find her experiences relatable, as they are her age too.

Gender: I have considered many things that would attract a Female audience; firstly I used a female artist in my double page spread and main image/contents page image and double page spread feature as this would be relatable and accessible for the female audience. I also featured artists of the male gender as many females are interested in the ‘dreamy’ and ‘hot’ male heartthrob artists.

Social Class: I have considered many this that would attract and appeal to unskilled employed workers; I made my language accessible to people that would be from a lower social class from sticking away from words that wouldn’t typically be used/heard on a daily basis. I used simplistic layouts and didn’t cover too much of the page as a lot of text could deter an unskilled audience. Finally the double page spread story includes an aspirational representation, Annie, who would inspire the audience to want to achieve better in their life.

How did the genre of your music magazine attract them?

Ethnicity: I used an artist who is the same ethnicity as my target demographic so that they can relate to them. I also features cover lines that included artists of the same ethnicity.

What images did you take, use and edit to attract your audience?

I took many images for my magazine; here is the contact sheet.

What images did you take, use and edit to attract your audience?

Shot types: I used mostly full body shots for my Double page spread. I used wide shots for my contents and I used close up for my front cover.

Models: I used a young, female model for my images so that they would appel to my target audience. I chose to have a young artist on the cover so that it is relatable for people of/around that ages, e.g. younger audience would look up to her and audiences of her age would find her experiences relatable, as they are her age too.

Costume: I originally chose Annie to have three different outfits for the three different pages in my magazine however one of the costumes didn’t work due to colour issues. I chose to have one outfit being chilled and casual due to my questionnaire response. This attracts my audience because the clothes were affordable and accessible for the unskilled working class, female audience as they will aspire to dress fashionable, like her. I also chose a white coloured dress which will appeal to my female audience because females tend to love dresses and it appeals to younger audiences because younger girls tend to dress in short dresses. Even though my target audience is female, it will attract males because she will appear attractive in a nice dress that shows off her best features.

Props: I used one prop for my images; I used a guitar due to the magazine being a music magazine. This will attract my YAKS who aspire to be like Annie, talented and current. It could also influence them to go out and learn an instrument.

Edits: I edited my images in a certain way to appeal to my target audience. I added lots of brightness to my images which will attract a younger audience, my target audience. I also added a drop shadow to make her look more mysterious which will attract not just my target audience but also the male audience.

How did your choice of models conform/subvert stereotypes of the music genre that you chose?

My chose of model conformed the stereotype of Rock/Pop due to many reasons; firstly she is young and fresh which appeals to the pop side of the genre. Pop also stereotypically links to Females as most artists in the pop charts are female at this current moment. She subverts the stereotype of pop because she appears empowering and strong whereas normally they would appear sexualised and a bad influence.

She subverts the Rock side of the Rock/pop genre because she subverts the stereotypical aggressive look for a rock artists. E.g. they would stereotypically wear dark clothing and heavy makeup, whereas Annie wore light clothing and minimal makeup which shows that its about the music not about the look.

How does your cover lines and main double page spread story attract your audience? Cover lines: My cover lines attracted my audience through the fact that

they stick to the rock/pop genre which is the genre that most wanted to see. Due to using Q as my influence I only featured names of artists featured in the magazine rather than typical cover lines that address the reader. This resulted in myself not using any devices like puns, alliteration, personal pronouns. To improve I would add more of them to attract and pull in my audience. I did however use formal language that was professional but not too extreme so that my younger audiences from an unskilled working class background could access and understand the language.

Main double page spread: My main double page spread included devices that attracted my audience; because my spread was an interview rather than a story I chose to use an interview. I include a Q&A from twitter to attract/appeal/include my younger audiences as they are stereotypically social media heavy, therefore it is accessible for them. I used slightly informal, chatty language to again attract to the young unskilled working class background.

What kind of marketing campaigns do you think would attract your target audience when your magazine is released?

I would use many marketing campaigns to attract my target audience to read my magazine; I would predominantly use social media because my target audience are young and unskilled employed workers which would all typically access social media accounts on a daily basis. It is a large platform therefore by simply making a page on Facebook or making a Twitter account it could easily reach thousand of people quickly. I would also use TV and radio as they are accessed every day by a wide variety of people which will extend and broaden my audience further.

Finally I will use merchandising such as T-shirts, Banners and Posters which will attract my target audience as young YAKS will be influenced by other people their age which will encourage more people who find the magazine and enjoy it to get more merchendise which will cause a chain reaction.