As my documentary is focusing on the youth side of St John Ambulance I intend to aim it at a younger audience. This is because the nature of the documentary solely focuses on young people. As a result, an adult target audience would not fit as the content is irrelevant to them. I will be focusing on the ages 16 - 22. Another reason for this demographic choice is that by focusing on youth it gives me a wider scope of things to explore as they have a wider syllabus of learning. Moreover there are different progression paths, like LINKS, Adults and ranks that I could possibly look into. The reasons for this are:

● It may enthuse them to join St John Ambulance or volunteer generally● SJA volunteering can help with school or future prospects like University.● There are progression paths for younger people (LINKS, Adult FA, Ranks etc.)

The documentary will be broadcast on E4 - Channel 4’s station for young adults. This is because is specifically targets those between 16 - 24. Therefore my documentary will hit the target audience and may potentially widen the scope of those who would watch it as they may stumble across it on the channel.