As my documentary is focusing on the youth side of St John Ambulance I intend to aim it at a younger audience. This is because the nature of the documentary solely focuses on young people. As a result, an adult target audience would not fit as the content is irrelevant to them. I will be focusing on the ages 16 - 22. Another reason for this demographic choice is that by focusing on youth it gives me a wider scope of things to explore as they have a wider syllabus of learning. Moreover there are different progression paths, like LINKS, Adults and ranks that I could possibly look into. The reasons for this are: It may enthuse them to join St John Ambulance or volunteer generally SJA volunteering can help with school or future prospects like University. There are progression paths for younger people (LINKS, Adult FA, Ranks etc.)

Despite the higher percentage of females tuning into E4, I do not intend to focus on a specific gender because the organization is not. By narrowing the field it would make it harder for myself as well putting off people from inquiring about SJA.

The documentary will be broadcast on E4 - Channel 4s station for young adults. This is because is specifically targets those between 16 - 24. Therefore my documentary will hit the target audience and may potentially widen the scope of those who would watch it as they may stumble across it on the channel.