7/17/2019 Target Audience

http://slidepdf.com/reader/full/target-audience-568cdcd203c11 1/1

Target audience

Age: 15-35

Gender: Unisex

Socio-economic group: C1, C2, D and E

A – Higer manageria!, adminis"ra"i#e and pro$essiona!

% - &n"ermedia"e manageria!, adminis"ra"i#e, and pro$essiona!

C1 - Super#isor', c!erica! and (unior manageria!

C2 - S)i!!ed manua! *or)ers,

D - Semi s)i!!ed and uns)i!!ed manua! *or)ers

E - Casua! !a+ourers, pensioners, unemp!o'ed

 

E"nici"': ixed

' "arge" audience are unisex are aged +e"*een 15 – 35 and & a#e gi#en

i" an age ra"ing o$ 15 according "o "e %%C +ecause "e #ie*ing con"en"

is on!' sui"a+!e $or "ose 15 and a+o#e. &" is a!so "arge"ed a"

/or)ing0idd!e c!ass +ecause "e' are more !i)e!' "o see "e !m anden(o' !ms "a" in#o!#es cases as suc ae unner *ic a!so ad an

audience $rom a simi!ar socio-economic group. A!so "e Higer c!asses are

mos" !i)e!' "o +e +us' *i" "eir careers and ma' no" nd "e "ime "o go

"o "e cinema. & a#e cosen "o "arge" an audience *o are $rom a range

o$ di4eren" e"nici"ies, "is is +ecause i" "arge"s a !arger audience. A!so &

didn" "in) i" *ou!d appea! "o one e"nici"' more "an o"ers. Ho*e#er i"

is no" aimed a" peop!e *i" #ie*s a+ou" #io!ence as orror !ms genera!!'

con"ain 6ui"e a +i" o$ #io!ence. &n addi"ion p!o" appea!s "o "e audience

regard!ess o$ "e e"nic +ac)ground "us meaning i" can +e en(o'ed +'

e#er'one.  7e !m is aimed a" peop!e in "e socio-economic group C1, C2,D and E +ecause "ese are "e a#erage *or)ing peop!e or manua! *or)ers

8*o a#e (o+s !i)e a +an) c!er), or sop assis"an"s9 or peop!e *o don"

*or). As our main "arge" socio-economic group *i!! +e a" *or) during "e

da' *e a#e "o ma)e sure "a" "e !m *i!! air prime "ime during "e

e#ening "o ma)e sure "e' *i!! +e a" ome.