Target Audience definitionI have collected and analysed my questionnaire results to help me find out who my target audience are.

My Target Audience are between the ages ranges of 16 to 28 and because the video has violent themes, it is more aimed towards males. My questionnaire responses has shown that my target audience has a variety of favourite genres with some preferring electronic music and some preferring R’n’B music but predominantly Rock and Indie/Alternative music is most preferred which is what I wanted as they coincide with my song choice. I have also found out that they like all three kinds of music video almost as much as each other, this gives me a bit of freedom knowing that whichever I decide to do, it will not affect the success of the video much. I asked my Target Audience what their favourite music video was at the moment and as I expected, I got a mixed response ranging from pop music (Miley Cyrus) to Progressive Rock/Metal (Tool) which the music video for these are so different.

Overall, My Target Audience is from the ages of 16 to 28 which is shown from my questionnaire and is predominantly male as the themes within my video stereotypically do not appeal to females. They range from in the category of C2, D and E the reason forthis is that it isaimed towardsstudents (E)and the working class(C2 and D)