TARGET AUDIENCE

By Aisha Khatun-Ali

MY AUDIENCE POP GENRE

AGE

My intended target audience are teenagers, who are aged 11-16

years old. The language used will be suitable for my target audience

because it will be in their stereotypical dialogue e.g colloquial

language. The coverlines will also have context which would appeal

to the demographic age stereotypes.

GENDER

I am adhering to conventional pop magazines by aiming my

magazine towards the female gender. This will influence the

connotation house style e.g pink connotation to femininity.

PSYCHOGRAPHICS

Teenage lifestyles are revolved around everyday media. This shows that

iconic celebrities will be what my intended target audience listen too. They

also would have interests in music which holds opinions. These opinions

have the potential to be viral marketed which could promote the

magazine. The magazine must be entertaining so that it engages the

intended target audience and makes them want to act through purchase.

Coverlines that could interest them include featured interviews and

information you can get in social networking websites such as twitter.

SOCIO-ECONOMIC GROUPS

Teenagers are categorized under E which are people who have no

income and are not economically active. This means that they get their

wealth from their parents which allows them to purchase items such as

magazines. I believe for Rising star to be successful, their should be

monthly editions so that some of the teenage wealth can be spent on

magazine purchase. This will help develop brand value. The future goal of

my intended target audience would be meritocracy so they can afford

more luxuries, more than their parents, through the education system.