Target Audience

101.9 KINK is the station that is uniquely Portland. If the city of

Portland was a radio station – it would be KINK!  Fans love the station

for the same reasons they love the city – It’s a station with a heart that is upscale, intelligent, enlightened and

forward-thinking.

The station is targeted musically and promotionally for adults 35-64,

reaching over 83k Facebook followers.

Target Audience367,100+Weekly listeners

HostsCorey & Mitch, Jared, Cort Johnson, Shauna Steele, & Peggy La Pointe

Live & LocalStudios in Downtown PDX

ConsistencyStrong and consistent with adults 35-64

+76%Of listeners attended college

+57%Of listeners earn $75k +

72,000+Followers on Facebook

CommunityOur station is partners with Trillium Family Services and Union Gospel Mission

Neilsen Scarborough R1 2019 *18+

AcquisitionListeners are more likely to purchase in many categories: Home improvement, eco-friendly products, energy savings appliances, trips to the Oregon Coast and Bend

Target AudienceTarget Audience

Neilsen Audio, Jul19/Aug19/Sept19, Cume Persons 6+

• Gen X and Baby Boomers• Over 70% of the audience

falls in the A35-64 demo• 51% male / 49% female

• Also effective with A45-54 & A55-64

• Empty Nesters - 62% • 40% have a college degree or

more and over 36% have some college

• Over 62% are homeowners• 57% of the audience earns an

income of $75k+• 69% work full or part-time

and over 14% are retired

Target Audience

Scarborough, Feb ‘18- Feb ‘19, 18+ , 18+

Why is it important to care about the environment? The ecosystem (all the communities of living organisms found in a specific place, their habitats and their interactions) in which we live provides natural services for humans and all other species that are essential to our health, quality of life and survival. Kink is the only radio station in the nation committed to going 100% Carbon Neutral.

KINK LISTENERS PROTECT THE ENVIRONMENT

● Uses Cloth/Reusable Shopping Bags: Indes 110

● Use Eco-Friendly Cleaning Products: Index 126

● Regularly Recycle Electronics: Index 120

● Use Rechargeable Batteries: Index 110

Target AudienceTarget Audience

Scarborough R2 2018: Aug17-Aug18 *18+ Nielsen recent 3-month average

KINK Listeners Travel & Invest Their Income

Shopped Airline Tickets Online Index 124Stayed overnight in Bend/Sisters area Index 117  Stayed overnight at the Oregon Coast Index 106

Invest in stocks or stock options Index 118Household has IRA (Individual Retirement Account) Index 130Household has Mutual Funds Index 113Home Improvement (last 12 mos) Index 112

Personalities

Corey and MitchMonday - Friday: 5:30am - 10am

Corey Foley was born and raised in Florida, and is a second generation Florida Gator. She loves spending time with her three dogs and her hubby, looking for the perfect chicken wing and watching college football. She also digs meeting new people, hiking, any kind out outdoor festival and searching for her next tattoo.

Mitch Elliott was born and raised in Atlanta, Georgia but calls the Pacific Northwest his home for the last 15 years. Mitch loves cooking, exploring Portland’s food scene, and flying stunt kites on the Coast. Mitch lives in Southwest Portland with his partner Derek and their amazing Golden Retriever, Ruby-June.

Corey and Mitch’s endorsement fee is a minimum of $500 each with a 3-month commitment of $3,000 minimum monthlyCurrent Endorsements: Bloodworks NW, Zerorez, California Closets and Skyline Window Coverings

Personalities

Jared MD Monday-Saturday 10am-3pm

Jared is really excited to finally be an official member at KINK. As a native Oregonian, Jared always wanted to be a part radio here in Portland and after almost 20 years in radio, he finally got the chance! Jared started radio in Gresham at Mt. Hood Community College and had a great chance to run a college radio station and work in college radio. Then the chase for radio work took Jared off to Eugene, Dallas TX, and San Francisco. After a great run at LIVE105 in San Francisco for eleven years, it was time to come home to Oregon.

Jared is a single father of two boys and loves being a dad. When he’s not on the golf link at Heron Lakes or East Moreland, he also enjoys taking advantage of the many trails to hike up the Gorge or getting over to central Oregon. Of the hundreds of shows Jared has attended his favorite to date is Roger Waters performing Dark Side of the Moon with any Arcade Fire show a close second.

Endorsements start at $500/month with a 3 month minimum advertising commitment @ $3,000/month;

Appearances start at $300 eachCurrent Endorsements: Bank of America

Personalities

Cort JohnsonMonday - Friday: 3pm-7pm

Originally from Utah, Cort started his radio career on his high school radio station. After attending Brigham Young University, he went to work for Citadel Broadcasting and Triple A, KENZ as well as KBER and KBEE in Salt Lake City. He first worked in the promotions department and eventually moved over to programming, as Assistant Program Director and morning show host. Cort also worked as a fill in feature reporter on the local FOX and CBS affiliate television stations in Salt Lake City. After moving to Portland, Cort worked at KBFF and also works at News/Talk FM NEWS 101 KXL as a reporter/anchor.Cort lives on Bull Mountain in Washington County with his wife, two daughters and one funny looking dog.

Cort’s endorsement fee is a minimum of $500 with a 3-month commitment of $3,000 minimum monthly

PersonalitiesPeggy La PointeFriday: 7pm-12pmSaturday: 6:00 am – 10 am/ Sunday: 7am – 11am

I first started at KINK shortly after moving to Portland from Wisconsin. Having grown up 2,000 miles away, I had no idea how lucky I was to land at the station in town. I worked weekend overnights and fill-in, and learned a LOT about radio. After a few years, I left to work at other stations both on the air and as a producer.

In 1999, another weekend opportunity opened up here and I started hosting ‘Sunday Acoustic Sunrise’. Soon after, the morning show was in need of a producer, and believe it or not, I hesitated a bit before applying for the position. But I’m glad I did. Producing the morning show and working with Les Sarnoff (and Sheila) was a great gig. Yes, the hours were early, the workload full but I loved every minute of it. It was the kind of job where you wake up every morning and there’s a song in your head, and you can’t wait to get to work. All good things end however, and I made the decision to leave in late 2004.After leaving KINK, I worked six years for TriMet and last year, I began working part-time at Metro as a Waste Reduction Specialist. I also started my own business in 2013, turning my sewing hobby into a small business (psoup handmade). I make totes, bags and accessories from new and reclaimed materials (think banners, wind surfing sails, upholstery fabric scraps, etc).And now I’m back, working weekends again … and it feels pretty good.My life is full and I happily share it with my husband, two boys and our dog. We can be found at various baseball diamonds, many bike races, heated chess matches and in the garden. Unless, that is, we’re camping or on our bikes exploring the Pacific Northwest.

Endorsements start at $350/month with a 3 month minimum advertising commitment @ $3,000/month; Appearances start at $250 eachEndorsements: Metro Recycling

Music

The Music KINK PlaysHere’s a snapshot of what you might hear in

a typical afternoon:

Band of HorsesBeck

Black KeysClash

ColdplayDave Matthews

David BowieDeath Cab For Cutie

The DecemberistsHead and The Heart

Kings of LeonThe LumineersModest Mouse

Mumford and SonsPearl Jam

PoliceRadiohead

R.E.M.The ShinsTom Petty

U2

MUMFORD AND SONS

Audience Tactics

• Streaming simulcast spots

• Streaming player banner

• Video pre-roll :15

• Website Takeovers

• Social Media Sweepstakes Platform

• YouTube and Soundcloud Channels

• Programmatic- Retargeting- Search Targeting

• Mobile to Social

• Managed networks

• Lead generation

Website Kink.fm

KINK-FM | 101.9 KINK101.9 KINK is Portland’s unique Adult Alternative Rock station, touching the lives of 343,300 Adult 18+ consumers each week. If the city of Portland were a radio station – it would be KINK! Fans love the station for the same reasons they love the city – It’s a station with a heart that is upscale, intelligent, enlightened and forward-thinking. This year, KINK celebrates 50 years of Music Discovery. We play stimulating, smart rock music for Portland Rock fans. We also make a difference in our community by raising money and awareness for worthy causes, making our city a better place. Source: Nielsen Audio, Oct18/Nov18/Dec18

Call letters: KXL-FM Format: News/Talk/Information Frequency: 101.1 Demo: 18-49/25-54 Website:

www.kxl.com

All estimates based on Portland MSA and Mon-Sun 6a-12m. Data © 2019 Nielsen Audio, Portland MBA, Jul19/Aug19/Sept19

Source: Nielsen Scarborough, R1 2019, Cume Adults 18+*Source: Nielsen Audio, Jul19/Aug19/Sep19, Cume Persons 6+

Listener Profile

Gender: • Male: 49%• Female 51%

*Median Age: 47.3

Education:• H.S. Grad/GED 20%• Some College 36%• College Degree+ 40%

Home Ownership:• Own 62%• Rent 38%

Employment:• Full-time 54%• Part-time 20%

Source: Nielsen Audio, Jul19/Aug19/Sept19

Weekly Programming

M-F 5:30A-10A Corey & MitchM-F 10A-3P JaredM-F 3P-7P Cort JohnsonM-F 7P-12M Peggy LaPoint

News, Traffic & Weather Billboards

Source: Neilsen Scarborough, R1 2019