TARGET AUDIENCE RESEARCH

Zara Dorman

Socio-economic Groups

Our target audience may range from socio-economic groups E-B, but however in particular may interest students and teachers, as they may be able to relate more to our film, or understand it better than others. People of higher class may be better aware of other high profile films however, and so would therefore understand the references to other films such a Mission Impossible, Star Wars, and The Matrix.

Age range

Our production is suitable for any age, however we feel as though students aged 13 to 19 may grasp the concept of our piece better than others. This is because they may be able to relate better to the context and the situation.

Gender

Due to the action in the film and the fact that the ratio of male characters to females is 4:1, males may be more interested to watch it than females, therefore our film is predominantly aimed at males. However, we made sure that there was an element of our film that would attract female viewers in the romance side of the film.

BBFC

Our film is PG so may be watched by younger viewers with parental guidance. This is because there is no 'actual' violence in the film due to there being no physical contact. Instead contact is 'make-believe', and younger children may relate to this, as this is how they tend to play and interact with one another.