PlanningSabiha Rahman

Target audience task

How to make sure our target audience is addressed to properly

• Use the right themes• Use correct clothing/props/settings• Advertise in such a way that they are attracted• Ask the target audience what they expect to

see• Cross out what we must not put into our

music video and other productions

Possible ideas• When making the digipak, we must use colours and images that

young teen girls would like. For example, flowers and patterns and also an image of the artist so they create a bond with them too

• We must make sure the names of other songs on the album seem obvious to our audience what they’re about (love songs, boys, break-ups, best friends)

• As our audience is part of the new generation, we must know how they listen to their music and have these options available. For example:– iTunes– YouTube– Amazon– Google Play