target: bank 3.0 november 2015 24-25 warsaw · 11.25 omni-channel banking: the digital...
TRANSCRIPT
TARGET: BANK 3.0 24-25 NOVEMBER 2015WARSAW
SILVER PARTNERS: BRONZE PARTNER: PARTNER:
POLISH E-BANKING AND M-BANKING IN NUMBERS:
Banking has greatly changed in the recent years. Advanced technologies have opened a number of opportunities to banks with regard to contacting customers, sales, and communication. They have also launched dynamic changes of consumer habits. This development provides banks with new challenges:
how to optimally use the potential in technologies to create added value, develop the offer or shape the relationships with the new generation of customers?
how to effectively tame gigabytes of data streaming to the bank and convert them into higher profit?
how to best prepare the organisation for the challenges ahead of it, including opposing the wave from the FinTech sector?
Among experienced practitioners, enthusiasts and visionaries we will look for the best ways and possibilities of putting technology to use in banking - numerous product inspirations, examples of effective use of integrated data, as well as methods of building added value will allow to find the new ideas to improve turnover and profit from e-banking.
FOR DETAILS: www.digital-banking.pl
WE MOVE UP A GEAR FOR THE POLISH DIGITAL BANKINGAND ACCELERATE
private individual customers with access to e-banking
of on-line bakingactive customers
active customersof mobile banking
M
M
M
THE POTENTIALIS HUGE!
HOW MUCHOF IT DO WE USE?
SPEAKERS OF THE FORUM
FOR MORE INFORMATION ONTHE SPEAKERS, GO TO: www.digital-banking.pl/prelgenci
dr Wojciech Bolanowski Advisor to the CEO
PKO Bank Polski
Bartłomiej NocońManaging Director ofthe Electronic BankingDepartment
Bank Pekao
Tomasz NiewiedziałDirector of theMultichannel BankingDepartment
Bank Zachodni WBK
Jose Antonio Gallego VazquezHead of Sngular
Łukasz OpokaSenior Project Manager, Digital Strategy
Commerzbank
Szymon SzczepaniakIT Partner
Fidor Group
Ewelina HajdukiewiczCRM DevelopmentManager
mBank
Miłosz BrakonieckiManagement BoardMember
Obserwatorium.biz
Marcin ŻuchowiczCEO
e-point
Szymon MitorajHead of Digital Channels, Director of Internet, Mobile and Processes Management
ING Bank Śląski
Robert Piotr Hibner Director of the
Electronic ChannelDepartment
mBank
Monika PałczyńskaR&D Manager
Alior Bank
Paweł ReicheltDirector of the
Electronic BankingDepartment
Plus Bank
Oliwia BerdakSenior Analyst,
e-Business & Channel Strategy
Forrester Research
Piotr GawronIndependent
Consultant
Wawrzyniec HyskaSenior Solutions
Architect
e-point
Przemysław KuleszaChief Specialist,
IT Security Department
mBank
Michał MacierzyńskiDeputy Director, Mobile
& Internet Banking
PKO Bank Polski
dr Paweł WidawskiDirector of the Payment
System, Electronic Banking and Bank
Security Team
Polish BanksAssociation
Matthijs EijpeRegional Manager
Backbase
Dariusz Paczewski
Director of theInnovation OfficeRaiffeisen Polbank
Krzysztof GrzeszczukSVP Global Emerging
Capabilities
Citi
Paul BrodaSenior Consultant
WebID Solutions
Piotr JarosInternet Sales Specialist
Bank SMART
Bernard GołkoDigitalization & Fintech Consultant
StrategyLabs– DoradztwoStrategiczne
AGENDA OF THE FORUM Day 1: 24 November
09.30 Registration and morning coffee
10.00 Official opening and welcoming participants Miłosz Gajewski, Project Manager, Blue Business Media
STRATEGIC REORIENTATION TO INNOVATION - EVOLUTIONOF BANKS AS A RESPONSE TO CHANGES
10.15 Digital innovation in financial services – strategic approach to value creation for customers Oliwia Berdak, Senior Analyst, e-Business & Channel Strategy, Forrester Research
10.40 Interactive Q&A session
10.50 Go digital or go home Monika Pałczyńska, R&D Manager, Alior Bank
c Digitalisation has set out the new paths for development for banking
c New business models and on-going innovations as a response to changes
c Evolving changes of the digital customer and the future challenges
11.15 Interactive Q&A session
11.25 Omni-Channel Banking: The Digital Transformation Roadmap Matthijs Eijpe, Regional Manager, Backbase
c Customers’ behavior is changing. New challengers are fighting for a piece of the market, and for the customer. For everyone it is clear: delivering a truly omni-channel digital experience is key and now more relevant than ever. But how can banks and insurance companies achieve this and get the right tools to effectively compete?
11.45 Coffee break and networking
12.05 Banks and FinTech companies: inspiration, cooperation and competition dr Wojciech Bolanowski, Advisor to the CEO, PKO Bank Polski
c How technology companies inspire banks c Where fin-tech looks for synergies with banking c Where cooperation ends and competition starts
12.30 Interactive Q&A session
12.40 Customer centricity - the basis of Internet banking system. Case study My ING Szymon Mitoraj, Head of Digital Channels, Director of Internet, Mobile and Processes Management, ING Bank Śląski Wawrzyniec Hyska, Senior Solutions Architect, e-point
13.00 Lunch break
13.50 From the west to the east, or from the east to the west? Innovations in the German banking market Łukasz Opoka, Senior Project Manager, Digital Strategy, Commerzbank
c The structure of banking market in Germany c Differences in the conditions for creating innovation c Case studies from the German market: start-ups
vs. commercial banks
14.15 Interactive Q&A session
14.25 Panel discussion Transformation of the banks and building a culture oriented to innovation - how to strengthen the bank and make it a technology leader Moderator: Michał Macierzyński, Deputy Director, Mobile & Internet Banking, PKO Bank Polski Bartłomiej Nocoń, Managing Director of the Electronic Banking Department, Bank Pekao Robert Piotr Hibner, Director of the Electronic Channels Department, mBank Dariusz Paczewski, Director of the Innovation Office, Raiffeisen Polbank Marcin Żuchowicz, CEO, e-point
15.05 Coffee break and networking
INNOVATIVE PRODUCTS AND ADDED VALUE OF SERVICES -A MODERN OFFER FROM BANKS AND GROWTH OPPORTUNITIES
15.25 Corpo-digitalization and FinTech – how to reforge organizations strengths into a market success Bernard Gołko, Digitalization & Fintech Consultant, StrategyLabs – Doradztwo Strategiczne
c Unleash entrepreneurial spirit – client, employee or dedicated RnD
c Gen Y expectations c Fintech Startup – success stories
15.50 Interactive Q&A session
16.00 Added value in the traditional financial services - what to do to impress and keep customers Tomasz Niewiedział, Director of the Multichannel Banking Area, Bank Zachodni WBK
c The role of the advanced banking in the day-to-day life of a Customer
c Is it worth investing into innovative solutions c New sources of income and enriching the offer for the
users
16.25 Interactive Q&A session
16.35 Idea Sum-Up Tables – the summary of the first day of the Forum. Each table will share with the participants their major conclusions, directions and inspirations, which will be presented in one-minute start-up speeches!
17.00 Cocktail - time to relax, have creative discussions and a great occasion for informal conversations
19.30 Closing day 1 of the Forum
HOST OF THE FORUM: Miłosz Brakoniecki, Management Board Member, Obserwatorium.biz
ACTUAL AGENDA OF THE FORUMDay 1: 24 November Day 2: 25 November
09.00 Registration and morning coffee
INNOVATIVE PRODUCTS AND ADDED VALUE OF SERVICES -A MODERN OFFER FROM BANKS AND GROWTH OPPORTUNITIES - CONTINUED
09.30 How to engage the customer and build a community around the bank Jose Antonio Gallego Vazquez, Head of Sngular
c What is a community and how can help your business?
c Best cases of communities around banking activities c How to grow a „community mindset” in your
company
09.55 Interactive Q&A session
10.05 Reshaping financial services by delivering transparent, open, and effective banking – case study Fidor Bank Szymon Szczepaniak, IT Partner, Fidor Group
c API banking c Community Karma Banking c 60 seconds banking (emergency loans, purchasing
precious metals)
10.30 Interactive Q&A session
10.40 Coffee break and networking
11.00 Quick and secure delivery of financial services which comply with AML regulations - optimal approach to design of online procesess based on digital identification and verification of the clients Paul Broda, Senior Consultant, WebID Solutions
11.20 Panel discussion The future and the directions for development of electronic banking - what will the customer obtain from financial institutions and how will their offer change Moderator: Michał Macierzyński, Deputy Director, Mobile & Internet Banking, PKO Bank Polski Krzysztof Grzeszczuk, SVP Global Emerging Capabilities, Citi Paweł Reichelt, Director of the Electronic Banking Department, Plus Bank Piotr Gawron, Independent Consultant
ANALYTICS IN THE SUPPORT OF SALES - INTEGRATIONAND USE OF DATA
12.00 Context communication in real time and effective sales - when and what to tell the customer to encuorage them to buy Ewelina Hajdukiewicz, CRM Development Manager, mBank
c Event-driven marketing and advanced analytics as the source of information on the Customer’s needs
c Real-time communication - is it worth doing it? c Optimisation in reaching the Customer in digital
and standard channels
12.25 Interactive Q&A session
12.35 Lunch break
SECURITY - HOW TO PROTECT THE BANKAND THE CUSTOMER
13.25 Voice biometry - chances and challenges in the context
of European banking
Piotr Jaros, Internet Sales Specialist, Bank SMART
c What is banking with no boundaries? - Bank for
mobile people
c Voice biometry as an effect of “mobile first” approach
c Bank born to work on smartphones
c Case study of Bank SMART: European aspect of
banking
13.50 Interactive Q&A session
14.00 Security and ergonomics - trends in combining the
impossible
Przemysław Kulesza, Chief Specialist, IT Security
Department, Security Department, mBank
c Perception of security in e-banking YESTERDAY
and NOW
c Ergonomics as an function of security?
c Where do we have to go and where we cannot go?
14.25 Interactive Q&A session
UPCOMING REGULATIONS AND THEIR IMPACT TO BANKS’ BUSINESS MODELS
14.35 PSD2 in practice - analysis of consequences
Paweł Widawski, Director of the Payment System,
Electronic Banking and Bank Security Team,
Związek Banków Polskich
c Access of third parties to the bank account
c API banking
c PSD2 versus payment cards and mobile payments
15.00 Interactive Q&A session
15.10 Summary of the Forum
15.15 Closing the Forum, handing out certificates
www.digital-banking.pl/program
You will learn what you can do to improve the level of the bank’s innovativeness with a view on improving its competitive edgein on-line and mobile areas
You will learn new strategies that will help you design an outstanding proposal of value in the market - you will get customers’ loyalty and esteem
You will get inspired, thanks to which you will develop and implement innovative products, tools and solutions
You will hear how digital banking is done abroad - you will get a wider perspective and additional inspirations, which you will convert into a success in the Polish market
You will obtain practical knowledge on advanced analytical solutions leading to generating higher turnover and sales REPORT FROM 2014 EDITION:
www.digital-banking.pl/relacja-2014
WHY IS IT WORTH IT
REGISTERING PARTICIPATION
PARTICIPATIONABOUT THE FORUM
PARTNERSHIP
The terms of registering and the on-line registration form are available on the website of the Forum:
We invite you to take advantage of our proposalavailable until 9 October 2015.
www.digital-banking.pl/zgloszenie
THE COST OF PARTICIPATION OF ONE PERSON IN THE CONFERENCE AMOUNTS TO:
2995 (+23% VAT)
if registering by9 October 2015
3495 (+23% VAT)
if registering between
10 October and6 November 2015
3995 (+23% VAT)
if registering by6 November 2015
ANNA CHROBOTB4B Communications Manager
[email protected]+48 22 256 70 35
MIŁOSZ GAJEWSKIProject Manager
[email protected]+48 603 990 823
ANNA BANAŚHead of Sales
[email protected]+48 12 350 54 06