target market
TRANSCRIPT
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TARGET MARKET
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WHICH ONE?
For my target market I have decided to look at the
more teenage/ young adult market. This is because
people this age are more likely to buy a music
magazine and are more interested in music. I have
also chose this market because I am a young adult,
so can relate to my market and identify their needs
much easier that I would say a 50+ magazine.
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OTHER MAGAZINES
Most popular music magazines aim there magazine
at this market, because this is such a popular
market. Magazines such as ‘billboard’, ‘NME’,
‘Rolling Stone’ etc. These are magazines I hope to
use for information and inspiration.
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MALE OR FEMALE
Theories suggest that more females buy music
magazines as more females feel like they can relate
to the lives which are in the magazine. However I
plan to make my magazine more androgynous so
that it appeals to a larger target market. However
the problem with this is that it is harder to create a
magazine which suits both male and female.
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ICONIC FIGURES
If I am doing a magazine for young adults, I need to look at iconic
figures for this age rang, and how I could include them in my
magazine.
Iconic figures for this ages range would be:
Rihanna Jesse J Oasis
Arctic Monkeys Bastile Lady GaGa
Beyonce Calvin Harris/ David guetta
KOL Jay-Z/ Kanye west
One Direction Eminem
The Scrip The Wanted/Lawson
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INTERESTS
Young adults may be more interested in the gossip about famous
icons and what they are getting up to in their lives. So interviews
and gossip would be a good selling point for my magazine, as this
is more what the viewer is interested in. For my two page spread,
I feel that an interview would be a good use of space for my style
magazine. I will also have the person I am interviewing to feature
on my front cover. However Young adults like things to be
different and statement so I will have to think of a cover which
stands out and catches my target markets eye.