target market of the brand
TRANSCRIPT
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TARGET MARKET OF THE BRAND
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INTRODUCTION OF THE BRAND
• Turtle’s journey began in Kolkata, in 1993• A leading brand in menswear fashion• 96 exclusive stores and 1200 multi-brand
outlets across the country• Its two iconic brands – Turtle and London
Bridge
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Target Market-Men’s Fashion
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Market SegmentationGeographic Demographic Psychographic Behavioural
Country-India States-East and
North basically Area-Urban
Age-18-40 years Sex-Male Family-Nuclear
as well as Joint Education-
College student ,Youngers
Income-20,000-35,000 pm
Social Class Personality Life Style
Attitude Loyalty Occasion Users Stats Usage Rate
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Target Market
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FLORA
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COLOR STORYI chose Tribal print colour for my collection that would complement the garment
and also make it a statement piece with my wardrobe .
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Thank You