target audience

9
target audienc e. investors.

Upload: oistin

Post on 09-Jan-2016

24 views

Category:

Documents


0 download

DESCRIPTION

target audience. investors. Sales pitch Ruben Zoeteweij, Jong-Hwa Park, Elisa Wirkkala, Juha Halme. Imagine how boring it is to wait a bus if you can't see Solution: games for visually impaired Jong the Dog. Introduce Jong the dog. Nokia Series 60 5th version  and above - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: target audience

target audience.investors.

Page 2: target audience

Sales pitch

Ruben Zoeteweij,Jong-Hwa Park, Elisa Wirkkala,

Juha Halme

Page 3: target audience

• Imagine how boring it is to wait a bus if you can't see

• Solution: games for visually impairedo Jong the Dog

Page 4: target audience

• Nokia Series 60 5th version  and above

• Developed for Flash Lite 3.0 (ActionScript 2.0)

• High contrasting colors 

Introduce Jong the dog.

Page 5: target audience

• Big and growing target group

o Worldwide Blind: 45,000,000 VI: 315,000,000

            

315 Million potential customers !

“This is what I have been waiting for so long."

Page 6: target audience

Make profit:

• No competitors• Ovi-Store

o Limited edition:  freeo Full version:      3,99 €

And also support VI:

• Give more fun• Teach VI people to use the mobile phone

Page 7: target audience

After four years..                    • 20 games                             • 250,000 players                     

Net Present Value                     • € 478K

Amount of money needed:• € 53K

ne

Financials

Page 8: target audience

Present demo of Jong the dog

Page 9: target audience

Time for questions