taryn.tavella portfolio
TRANSCRIPT
Ever since I was little, my feet have been in the clouds and head in space. Constantly dreaming and letting
my mind wander. But, I needed something
to keep my whimsical muses in order. Which
is why I started my blog, a random collection of images and inspiration. This is my resource for the ideation of projects
as well as a way to practice the skill of art
direction.
taryn tavella
Feet in
cloudsHead in
space
Sep. - May
2009 2013
Parsons school of DesignBBa. strategic Design anD ManageMent
.
(Po
rtfo
lio)
(Po
rtfo
lio)
the collection of art anD
Design work of taryn tavella
insPiration anD critique of
asthetics anD Design.
[email protected] door knob - 16x16
contour line with pencil - 11x17insp
irat
ion
and
cura
tion
artWorK
photo dandelion that will change from sun into moon
door knob color pencil
insp
irat
ion
and
cura
tion
artWorK
insp
irat
ion
and
cura
tion
My artwork progressed from fine art to a more
graphic aesthetic. Studying the power of
black and white. Positive and negative. Type.
Texture. The harmony of
opposites.
balck and white acrylic paint
fabriano Ingres black paper cutout
insp
irat
ion
and
cura
tion
artWorK
New York City has always been a major part of my life. The museums help to create the culture of the city that I thrive for.
A rebranding of the Museum Mile is
necessary in order to create its advertising
campaign. This project includes a complete style
guide.
insp
irat
ion
and
cura
tion
Typography is proof that opposites can
come together to create something beautiful. This type specifications book explores the fonts Script MT and Baskerville. It is in the style of a formal
book of etiquette. Script MT is a bold font that conveys spontaneity
and liveliness. Complementing this font is Baskerville, a serif font that is sharp and formal.
insp
irat
ion
and
cura
tion
Information graphics and video was a good medium to combine my research, typographic, and design skills. The following are stills from an awareness video
addressing the harms of magazine waste on the
environment.
insp
irat
ion
and
cura
tion
Plastic bags have become the main
element in shopping in our society. The following is a call to action video
campaign giving a solution to the excess
of plastic bags; a stylish, foldable, portable, and durable re-usable bag.
information graphic for plastic bag ban
plas
tic
Bag
Ban
inFo
grap
Hic
inFograpHics
Most remarkable is the juxtaposition of the natural and the artificial. I conducted a research
project on holistic healing that soon developed into a study on the placebo and the power of ones
mind.
research and development methods project on the plcebo effect
r&d:
pla
ceBo
eFF
ect
researcH & development
insp
irat
ion
and
cura
tion
You can find beauty in everything and everyone. The nonprofit organization
Urban ArtBeat needed a strategy. In a group of five we created a growth plan. I was in charge of the marketing segment.
Curiosity leads us down new paths, mapping them out can create
innovative concepts. In business models and
planning my group members and I created a business plan for a
brand-consulting agency.
Patterns in society and culture connect to trends for the future. Touch was a trend that we analyzed which developed into the
idea of involving all the senses in elements of
design and technology.
anlyzing trends - the future of touch
analyzing trends
anal
yzin
g tr
ends
:touc
H
Exploring can happen in the city, in companies, and with in yourself.
Internships have been the ultimate form of
exploration.
internship yr&g - research and graphic design for huntspoint greenroof project
internsHip
yr&g
inte
nsHi
p
[email protected] internsHip
iyr&g - supplies purchasing cheat sheet for hotel staff
yr&g
inte
nsHi
p
internship louis vuitton - fashion gps and public relations
internsHip
loui
s vu
itto
n in
tern
sHip
internship mbf trend consulting- trend board
internship mbf trend consulting- trend board and social media grapihics
mBF
inte
rnsH
ip
internsHip
[email protected] internsHip
internship mbf trend consulting- trend book page redesign
mBF
inte
rnsH
ip
taryn tavella
Keep
spacingout
alWayS
so i escPaPeD into the DreaMs anD fantasies.
(the
enD
)
(the
enD
)
strategic Design anD
ManageMent can helP Make iDeas a reality
innovation, sustainaBility,
quantitative thinking,
Design anD Data analysis
