task 1 facebook brief final (4)
TRANSCRIPT
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Midnight Blue
Facebook BriefAgency Life
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Why use Facebook?
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Facebook• First 2 years gained 5 million users• Today now has 1billion users (Oct 2012)
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Facebook Facts• 48% of 18-34 year olds check Facebook when
they wake up• 28% before getting out of bed• Segment 18-24 years growing 74%• Average age of Facebook a user is 22years• 600million are mobile users• Brands and businesses have been using
Facebook pages since November 2007.
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Facebook Insights
• Measuring content – Likes– Reach– Talking about you
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Creative Lynx
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What you do
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Jobs within Creative Lynx
“We’ve grown to become one of the UK’s leading design and digital
agencies”
• Account Manager• Studio• Designer• Artworker• Digital
• Developers• Flash/Interactive• Front end• Back end• Software• Testing/ Maintenance
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Creative Lynx vs. Competitors
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Cover Photo
Creative Lynx Saatchi & Saatchi
No cover photo
Various cover photo updates
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‘About’ Section
Creative Lynx D&AD
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Differentiate from Twitter
Creative Lynx Love Creative
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Keep Uploading Content
Creative Lynx DMC
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Creative Lynx’s Future Solutions
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Engaged Audience
Career role descriptions
working lifestyle stories
creative material gallery
Games & CompetitionsOther social medias
Regular & varied content
Contact details
Communications that students want to receive
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Clear brand logo & identity
Attention-grabbing cover photos
CreativeLynx Ltd
[Company page][copy] [about]
Visual awards slideshow
Showcase your creativity
Presence Type & layout
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About us EndorsementsMeet the
Team
Awards Do-gooders
Contact us
Graduate & Careers
Showcase Gallery
Facebook Applications
About
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Time Line - Tell the Story
Active office life
The Start of the company
CSR activates
Existing Company news
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Time line - Content
Interactive and engaging polls
Mix up the posts
Opinion on the industry Exciting company news
Awards
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Thanks for listeningAny Questions?
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