TASK - 1

SUBMITTED BY :

G VIGNESH

OUTREACH & INITIATIVES

UNIQUE SELLING PROPOSITION ( USP ) OF E-CELL :

E-Cell has actively been playing a part in the development of an

entrepreneurial ecosystem associated with the youth and the student

community globally, ever since it came into existence in 2005.This has

helped promote creative thinking and an efficient work culture, which

makes E-Cell a standout.

E-Cell has helped thousands of students live and discover the spirit of

entrepreneurship. Furthermore it has created a culture of

entrepreneurship within the campus, thus helping students develop

their communication, marketing and management skills. Hence, E-Cell

has provided an insight to the Corporate World which so many students

plan on pursuing.

E-Cell has created a conduit for students to expose themselves to the

world of entrepreneurship . With a variety of events and activities, E-Cell

provides ample opportunities for both the members and the non

members to develop their potential. This exposure is unparallel when

compared to the other clubs/organisations which are existent.

E-Cell has encouraged Student-Industry interaction by organising Guest

lectures, Workshops ( which are addressed by leading experienced

Industrialists ) and by providing exposure to Venture Capitalists. This has

provided the necessary assistance for students to make productive

business plans.

E-Cell is the only platform for students to convert their innovations into

marketable products. This is done by holding Business plan contests,

Management debates, Case studies and by finally incubating all the

viable projects which are highlighted in these forums.

EVENTS :

E-Summit is a clustered platform of events and activities organized

throughout the year by the Entrepreneurship Cell of NIT Trichy. It

encompasses a vast variety of platforms. Some of them are :

1. i Interact Workshop :

E-Cell NIT Trichy in association with I- interact learning presents the

workshop MikesBikes which is basically an interactive interface through

which a market strategy is developed by taking control of a Bicycle

manufacturing company. The Actual procedure goes something like this:

o Participants start as Advertising/Brand Managers of a Bicycle

Manufacturing company and learn about the making Pricing,

Marketing and Production decisions. Later, they are given the

responsiblity for Distribution, Operations, Product Development,

and Financial decisions.

o The Participants need to analyze real financial reports and market

data and formulate a comprehensive strategy.

o Finally these participants compete against other companies in a

dynamic online multiplayer environment which requires planning,

implementation and evaluation of strategy.

2. ENQ National Open Quiz :

EnQ is a national level general quiz open to both students as well as

other quizzing enthusiasts. Keeping up with the buzz of E-Summit, the

quiz shall comprise of one special round on Entrepreneurship in addition

to other general rounds. All quizzers are invited. For people coming

down for E-summit from outside Trichy, provisions for accommodation

are made, upon registration.

3. REENGINEERING - Business Case Study :

The Poultry Industry in India is a sun rise sector in the global food basket.

The consumption of non-vegetarian food has been on the rise in India.

This in turn has contributed to the enterprising business of poultry in

India.

Suguna, as a fully integrated poultry processor, operates grandparent

stock farms, parent stock farms, and hatchery farms all over India.

Suguna foods is offering a great opportunity for college students and

business oriented people to take up the Suguna case study and re

engineer its business model, suggesting improvements and/or coming

up with solutions pertaining to specific areas of the Suguna enterprise.

The winners will also be considered to work with Suguna foods as

interns.

4. VENTURA – International Business Plan Competition :

Ventura, the signature event of E-Cell NIT Trichy, is an annual

interntional business plan competition aspiring to provide young,

talented and eager entrepreneurs across the nation with the perfect

platform to catapult their innovative ideas into successful business

ventures.

An essential highlight of the event is the mentoring phase. It is primarily

proper guidance which nurtures a potential business idea into a

successful business plan. Issues such as constituting a company, the

paper work involved, the regulations that need to be followed, the

business proposal, financing, managing the funds and marketing require

a lot of learning. Therefore, experienced mentors with ample experience

are provided to the registered teams to guide them with their Business

Plans for the event to reach the Final round of judgement.

At the end of the competition, the most innovative, feasible and

implementable plans are selected by a panel of Venture Capitalists and

judges and are given Cash Prizes along with robust incubation support in

order to start-up.

EVENTS FOR FIRST YEARS :

1. TREASURE HUNT :

A Massive hit among the first years, with as many as 200 students

participating in the fun filled event. With clues in hand and people running

around in search of the commodities, this Treasure Hunt was certainly an

event to remember for the first years.

2. STOCK MARKETING :

This event turned out to be very informative for the first years who were

completely enthusiastic and had an intention of learning something new

about an unventured field ‘Stock Marketing’.

It was basically a mock event which guided the students on what news to

believe, what not to and how to deal with stocks, shares and calculations.

3. FANTASY FOOTBALL :

A Popular event among the first years ( as expected ) which had a footfall

of over 100 people. The Best part about this event was that it required zero

pre-requisite knowledge about football and the players, which encouraged

many more participants.

4. MOCK ADDs :

A Fun filled event in which random scenarios and constraints were thrown

to the participants who were in groups of three. One of them had to

represent the team and perform their ideology related to the concept.