task 13 pitch to bauer media group
TRANSCRIPT
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TASK 13- PITCH TO BAUER MEDIA GROUP.
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The genre.
The genre of my magazine will be rock, this is why I am pitching to you as I know you are publisher of one of the most famous rock magazines “kerrang”. The reason I have chosen the genre is because I believe it relates to what I love ,rock. It also has one of the biggest audience in the music business and a new addition to the genre will surely be a hit.
An example of what a main article page would look like in my magazine.
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Mode of address
I want the magazine to be intimidating but at the same time sophisticated, and so I will be using a loud font and close images to create intimidating and then a clean layout with a bold text to create the sophisticated. I want the audience to be drawn to the magazine right from the shelve so that’s why I am using these features.
This is what I would like my magazine to look like when it is on the shelf.
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House style
For the majority of my magazine I will use blacks and reds, this is a very conventional colour for rock and it will really make the magazine stand out. The mast head will also be in red and black to make it a very noticeable masthead.
An example of a masthead style that would be used.
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Target audience
My target audience is teenagers and young adults ranging from 15-25, I think this is the most popular age for this genre, as my research has shown the most popular age for my magazine was 15-17. There was quite a difference between male and female popularity and it seems that there was a stronger presence of the female gender, however to broaden my market, i will keep the gender orientation equal and be gender agnostic.
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Content
The content of my magazine will be very similar to the current kerrang magazine, however mine will be more interview based, finding out the personal details of the artists. I suppose the content is swaying towards tabloid style gossip. I will also use chart information and give current updates on where the latest rock songs are in the charts. I am hoping that the style of writing will be relaxed so that the reader is comfortable when reading. The images will be solely of artists and I am planning to do a section called “a blast from the past “ where I talk about the greats of rock and some of the fallen icons.