Keeley BarnabyMedia, Vanessa

A campaign about stopping racism is being marketed.

The message that this advert is presenting is that on the inside is isn’t easy to tell the difference between black and white, also that everyone is the same on the inside.

The purpose is to show that everyone is equal and that we are all the same.

The target audience is for people of all ages, religions, races and people in all types of occupation. It is directly aimed at parents because the advert says “your child”.

The message is to stop racism. The mood is a sense of regency, which comes from the bags of blood because it is a medical emergency. The genre is realism. The idea behind this advert is to send a message that everyone is equal. The band identity is hard to identify.

The technical element that helps reinforce the mood and meanings layout because it is very simple and it looks like it is also advertising a very serious topic.

Keeley BarnabyMedia, Vanessa

The campaign is marketing becoming vegetarian

The purpose and message is to get people to become vegetarian and to preserve animal life.

The target audience is everyone. People of all religions, nationalities, occupations and the age range is from the age of sixteen upwards.

The message is trying to convince people to become vegetarian this is shown from the woman holding the bent hot dog and a rhetorical question above it saying “ meat getting you down”. The mood is not a very serious one because they woman is dressed inappropriately. The genre is realism and slightly comedy because of the bent hot dog. The idea of the advert is to make people become vegetarian this is shown in an obvious state because of the sub-heading saying “ go vegetarian”. The brand identity is hard so see because it blends in with the background.

The technical element that helps reinforce the mood and meaning is titles because the titles are big and bold which makes them easy to see. Another technical element that helps reinforce the mood and meaning is layout because the rhetorical question ties is with the hot dog that is leaning down.

Keeley BarnabyMedia, Vanessa

The advert is marketing people to donate money to mencap.

The message and purpose is to get people to donate “just £2” to help young adults with learning difficulty.

The target audience is every one of all religions, occupations, nationalities and the age range is from eighteen upwards because they are old enough to donate without parental permission.

The message is asking people to donate money this is shown in the test where is says “just £2” because it is not a lot of money to give. The mood is serious and sympathetic because the advert shows a person smiling and you want to be responsible for putting a smile on their face. The genre is realism. The idea behind it is to make the audience want to donate money to help people with learning difficulty. The identity brand is easy to spot because it is in a bright colour and it stands out from the background.

The layout helps reinforce the meaning and mood because the picture relates to the text and what the whole advert is about.