task 2 power point

8/3/2019 Task 2 Power Point

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Task 2How effective is the

combination of yourmain product and

ancillary tasks?


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In order to create a promotional package for theIn order to create a promotional package for the

band, we created a CD digipak, a poster and aband, we created a CD digipak, a poster and a

music video which exhibited their hit song Staymusic video which exhibited their hit song Staywith me. The visual is very important inwith me. The visual is very important in

determining the star image.determining the star image.

We created a boy band in order to appeal to theWe created a boy band in order to appeal to the

target audience of the wider, mainstreamtarget audience of the wider, mainstream

demographic of teenage girls and boys.demographic of teenage girls and boys.

OurproductOurproduct


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Inthis slideshowIwill address theInthis slideshowIwill address the

marketingofmy band.marketingofmy band.Philip Kotler

defines marketing as a human

activity directed at satisfying needs

and wants through exchange

process.

This consists of price, production,

promotion, distribution and targetaudience.


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Since Synergy is a new band and the album has recently beenSince Synergy is a new band and the album has recently been

released along with the music video, they need to keep the fansreleased along with the music video, they need to keep the fanshappy as well as their income. This is done by further promoting ahappy as well as their income. This is done by further promoting a

product.product.

Keith Negus argues that the artwork in CDKeith Negus argues that the artwork in CD digipaksdigipaks are crucial forare crucial for

marketing factors to draw the audience in to buy the songsmarketing factors to draw the audience in to buy the songs

The CD digipak andThe CD digipak and

posterposter


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At this stage the bands music video

will have already been heard on MTV

and to let the public know that the

album is out to buy there is a posterconfirming it.

Posters are a marketing strategy and

acts as a reminder to the consumer to

buy it. Audiences often associate the

style of the artist to the genre of the

music. Their image is symbolic in

creating a star image and determines

who they attract.

Richard Dyer argues that the star

image communicates an important

message to the consumer. We

wanted Synergy to appeal to the

young demographic by keeping with

the young fashion wearing jeans and

simple t-shirts.


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Films are also a good way of using productFilms are also a good way of using product

placement. There is potential for one of theplacement. There is potential for one of the

songs to be partially played in TV soupssongs to be partially played in TV soups

such as Neighbors or Hollyoaks. Theresuch as Neighbors or Hollyoaks. There

often comes a pause where a partial bit ofoften comes a pause where a partial bit of

the song can be heard. This is usually afterthe song can be heard. This is usually after

a heated moment between characters thena heated moment between characters then

leading into another scene.leading into another scene.


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I created this poster toI created this poster tomake a consecutivemake a consecutivepromotion of the band.promotion of the band.This also includesThis also includes

information thatinformation thatpromotes a live tourpromotes a live tourappearance of the bandappearance of the bandin a festival.in a festival.

I this there is a URL toI this there is a URL todirect the public to thedirect the public to the

website, along withwebsite, along withinformation about whereinformation about wherethe event is.the event is.

I included a sponsorshipI included a sponsorshipdeal at the bottom withdeal at the bottom withthe bands recordthe bands recordcompany, this reinforcescompany, this reinforcesthe professional elementthe professional elementto the band.to the band.

I designed the graphicI designed the graphiclogo in the background tologo in the background toappeal to the femaleappeal to the femaleaudience.audience.

Stages ofposterStages ofposter

distributiondistribution


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In contrast to the previous poster, this one I created has the same informationfor the event, but is marketed towards the male crowd. I used a simple layout

with the text and design, but made it interesting by being over a guitar pick.

I believe that both poster concepts juxtapose each other in the necessary ways

in attracting a wider audience. The poster in that sense is effective as part of

our campaign.


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UUpon feedback I realized that to furtherpon feedback I realized that to further

promote the bands album, I should put apromote the bands album, I should put apicture of the CD cover on the posters as well.picture of the CD cover on the posters as well.

Below are the improved posters.Below are the improved posters.


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The promotional stageThe promotional stage

along with the bands touralong with the bands tour

is taking place in summer,is taking place in summer,

this allows for our targetthis allows for our targetaudience (being mainlyaudience (being mainly

students) to have the timestudents) to have the time

to become involved.to become involved.

The posters directing theThe posters directing the

audience to a festival toaudience to a festival to

see the band promoted thesee the band promoted the

bands recent albumbands recent album

release.release.

Our main product being theOur main product being the

pop/rock music video givespop/rock music video gives

the audience a visualthe audience a visualstimulus to the band, and isstimulus to the band, and is

seen as a key promotionalseen as a key promotional

tool to Keith Negus.tool to Keith Negus.


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Iwouldhave my bands music available primarily onlineIwouldhave my bands music available primarily onlinebecauseitis the ageofthebecauseitis the ageofthe prosumerprosumer,wherethe public are,wherethe public aremore actively online andusingdigital technology as amore actively online andusingdigital technology as acollaborationdevice.collaborationdevice.

Cath Davies argues that the accessibility of the Internet is anadvantage to the music industry. Record shop chains arediminishing because of the ability to download. Many peopleonly want a few songs from an album and dont want to spendtheir money on a whole album, this is where ITunes is beneficialto the public because it allows you to buy and single songs.

Davies states that they are also less preoccupied with severeeconomic pressures allowing them to thrive.

I would still have my album in CD shops such as HMV as toattract walk-ins and the percent of people that are unfamiliar tothe internet; such as the older generation that might be buying itas a gift to a grandchild.

Wherecanit beWherecanit be

purchased?purchased?


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Lawrence Grossberg, author ofThe Media Economy of

Rock Culture (1993) believes that everything is fakewithin popular music and there is no authenticity.

Mary Hannon, author ofMcRock: Pop as aCommodity(1998) says that Authenticity in relation tocontemporary popular music is indexed quite clearly inthe terms rock and pop.

She makes a contrast between the genre of pop androck by saying that rock is indicative of authenticity andreal, while pop is also equally authenticity butsynthetic.

Our music video is a mix of both of these genres which

is good thing because it attracts a wider range ofaudience. Mixing of genres is expected and acceptedin the media. There are many famous bands that fitthis category such as; Green Day, Indigo Girls, MeatLoaf, Pink, Avril Lavigne, Maroon 5 and many more.

OurBand Genre


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Since the 1970s urbanSince the 1970s urbancontemporary started tocontemporary started tobecome an interesting twist tobecome an interesting twist tomusic that was made of lots ofmusic that was made of lots ofdifferent genres mixed in one.different genres mixed in one.

Since the 1990s it has focusedSince the 1990s it has focuseddown to mixing rap withdown to mixing rap withmainstream R&B. Many bigmainstream R&B. Many big

pop artist such aspop artist such as RihannaRihannahave teamed up with Eminemhave teamed up with Eminemto create an urbanto create an urbancontemporary twist to theircontemporary twist to theirmusic, in the song Love themusic, in the song Love theWay Lie . Upon researchingWay Lie . Upon researching

idea for our music video weidea for our music video wecame across this song and itcame across this song and itinspired us into creating ainspired us into creating alovelove--hate relationship with thehate relationship with thedancers in our music video.dancers in our music video.

Urban

Contemporary

Influence


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I would like to create an urbanI would like to create an urbaninfluence on my bands musicinfluence on my bands musicbecause it builds the bands starbecause it builds the bands starimage. I would combine them withimage. I would combine them withEdEd SheeranSheeran. He is currently a very. He is currently a verypopular artist whos music flowspopular artist whos music flows

under the categories of;under the categories of; Pop,Pop,Grime, Rap & HipGrime, Rap & Hip--Hop,Hop, Rock.Rock.

Because of his relevance in theBecause of his relevance in thepop world and his ability to createpop world and his ability to creategrime and rap, combined with mygrime and rap, combined with myband Synergy could create anband Synergy could create an

interesting grime/urban mix thatinteresting grime/urban mix thatwould appeal to an audience.would appeal to an audience.

HowIwoulddevelop my bandin

combiningthem with another

artist


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Combining the band with a femaleCombining the band with a femaleartist is also a good idea that is mostartist is also a good idea that is most

popular with Gothic Metal bands aspopular with Gothic Metal bands as

to give a lighter contrast in theirto give a lighter contrast in their

music. This is also popular in popmusic. This is also popular in pop

music to create synergy.music to create synergy. I would probably copy Maroon 5 andI would probably copy Maroon 5 and

feature Christina Aguilera, becausefeature Christina Aguilera, because

she has strong female vocals toshe has strong female vocals to

juxtapose with the male vocals.juxtapose with the male vocals.


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TheThe GGratification Modelratification Model argues that audiences are not

passive in their approach to media texts, but

manipulate or accept it in their own perspective.

Our video creates personal relationships becauseof the narrative in the lyrics and visual, which

relates to the relationships of young teenagers

today.

Personal identity comes in to play because the

audience can empathise with the video.

Surveillance is shown in our video through the factsof involving heartbreak in relationships all over the

world.

Howthe GratificationHowthe Gratification

Model comes into myModel comes into mybandband

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