Target Audience

Age: 16-25

Gender: Male

Social Class: Working class

Ethnicity: White, British

Interests: Skinny jeans, t-shirts, black clothing

Why they listen to house music: The buzz and excitement creates an exhilarating experience for the listeners

Dress sense: Black and white clothing

How often: They would listen to house fairly regularly

What they would like in a magazine: Pictures of popular house artists and to be informed about festivals and gigs.

General Background: Name: Callum Hawkley Age: 18 Ethnicity: British, Lives in Solihull

Attends festivals and raves every month, passionate about house music. Uses Soundcloud to listen to his favourite genre (house) and his favourite artists. His favourite artists are Chris Lorenzo and Hannah Wants. In a music magazine he likes to see images of current and upcoming artists and likes

to know information about the type of music they produce and their personal backgrounds.

His favourite magazine to read is DJ Mag because he likes to know information about his preferred music magazine.

Enjoys listening to house music but doesn’t agree with the negative stereotype associated with it.

• For the preparations of my music magazine, I created a questionnaire in order to find out what sort of things to include in my music magazine. I did this by giving random people my questionnaire around college. I asked 13 people to fill in the questionnaire.

• Front cover• For the front cover of my music magazine, I asked what colours would be

appropriate for a music magazine. The outcome was a white masthead and a black background. In my opinion, I agree with the public’s decision as I believe these colours are the most suitable for a house music magazine.

• How they listen to house music• In my questionnaire, I asked what applications the public listen to music on the

most. The most popular answer was Soundcloud which is famous for its large supply of house music to the audience. This means that there will be a cover line focussing of a track/mix being put onto Soundcloud by a famous artist.

• Live music events• I asked in my questionnaire if people had attended live music events. Out of the

13 people who I asked, 11 of the people said yes whilst the other 2 said no. As many people have been to live music events, I believe this would be a popular feature on my music magazine.