Task

Writing an advertisement

listening for statistics and descriptionsWhen listening for statistics, you may hear:• fractions e.g. ½( a/one half), ¾( three quarters)• decimalse.g. 0.3(zero/nought point three)• percentagese.g. 63%(sixty-three per cent)

Words and phrases that describe the follo

wing:

• an increase:

e.g. There was an increase of 40 per cent.

The price has risen to 25 yuan a kilo.

The price has gone up by 9 dollars a

pound.

Four times as many people used our

product last year.

• a decrease:

e.g. There was a decrease of 42 per cent/ 30

pounds.

The figure/amount decreased/fell by

16.5 per sent.

• no change:

e.g. There was no change. The figure/

percentage remained/stayed the same.

• a range

e.g. The sales figures range between 40 and

50 per cent/from 50 to 60.

• an average

e.g. The average price was ￥ 50.

• a limit

e.g. The maximum speed is 80 kilometres

per hour on this road.

The price reached a record high of 150

dollars per kilo.

The sales figures have dropped to their

lowest level/point.

Listen and write down the statistics. Note

that you may need to do some simple

calculations after listening to the

descriptions.

1. Number of members two year ago:

______; last year: _____

2. Market share last year: _____;

this year: _____

1,200 1,400

85%

65%

3. Percentage of students eating lunch in

the dining hall last year: _________;

in three years: _____

4. Percentage of students from our school

continuing their education

last year--- at local universities:

_______studying abroad: _______

50%-60%

75.5%

23.4% 11.5%

this year--- at local universities: _____

studying abroad: _______

5. Last year: 5,000 museum visitors; out of

them: 1,000 young people

This year: _____ museum visitors out of

them: ______ young people

24.5%

13.6%

9,000

3,000

Listen and complete the bar chart. Some

of the information can be found in the

table.

Year Market share (%)

1990 10.5

2000 12.5

2010 19.5

completing a bar chart

Sales of the ChocoLoco Bar

10. 512. 5 12. 5

15

19. 5

24

0

5

10

15

20

25

1990 1995 2000 2005 2010 2015

Year

MarketShare %

Bar Chart:

Read the note from the director on page

13. What is it about? Discuss it with your

partner and fill in the subject.

Answers:

_______________________________Repackaging of the ChocoLoco Bar

1. When we express opinions, we tell

what we think or feel about things. We

can say:

I (don’t) think/believe (that)…

It seems to me (that)…

In my opinion/To me, …

expressing opinions and giving reasons

2. It is also important to give reasons for

your opinions. We can use these words

to introduce the reason.

e.g. I think packages are important

because/as/ since they attract the

customers’ attention.

3. If we want to list more than one

reason,

we can use the following patterns.

I think package are important for

several reasons. First, … Second, …

Then, … (Next, … Finally, … )

Read the conversation on page 14 and

tell your partner your opinions on

advertising.

You can begin with:

What’s your opinion on

advertisements?

Interview your classmates about good ads

they have seen. Use the following form to

help you. Think of one more question to

ask. Take turns to ask and answer the

questions. When you are asked to give

your opinions, it’s important to give

reasons. You may use the vocabulary on

page 15.

1. Opinions of advertising in public places

What’s your opinion of advertising in

public places?

2. Things that make advertisements

interesting

What do you think makes advertisements

interesting?

Interview form

talking about advertisements

3. Things seen in advertisements and

bought later

What have you seen in an advertisement

and later bought?

4. Favourite advertisement

What’s your favorite advertisement(s)? Why?

5. _________________________________What advertisement do you like least? Why?

Let’s go over Part B and role play an

interview between a manager and his

/her friend. You can begin the

conversation like this:

M: Hi, may I ask you some questions

about advertisement?

F: Yes, of course.

M: What is your opinion on

advertisements in public places?

F: Generally speaking, most of the ads in

public places are attractive and

interesting, but a few of them are too

big and ugly. …

After interviewing your friends, write

your notes in the space below to report

back.

NOTES

Dear Sir,

After interviewing my classmates about

good ads, I’d like to sum up what they

said as follows. In their opinions, most of

the ads in public places are attractive. It seems that clothes and food ads on TV are the most interesting. They think that famous star, trendy music and good text make good advertisements. They often buy food and health products after they have seen them in ads. They likes some ads partly because they are funny and partly because they are fashionable.

Skill building 3:

using different sentence types correctly

Read the table on page 16 and learn

about some of the major sentence

types. Can you give some examples of

each sentence type?

For example:

Negative statements: The children are

nowhere to be seen.

Look at the advertisement on page 16

and label the sentence types.

Answers:

2. _______________ 3. _____________

4. _______________ 5. _____________

6. _______________ 7. _____________

8. _______________

Negative statement Command

Positive statement Positive statement

Positive statement Exclamation

Positive statement

Step 3: writing an advertisement

Review the two sample ads in Part A

on page 17. Think about why these two

ads are good. Did the different

sentence types and vivid pictures make

the ads more attractive?

Write an advertisement for ChocoL

oco Bar. Try to be creative and origi

nal, you can draw pictures for your

ads.

You may want to mention:

• taste/look/ingredients

• comments from customers

• what is unique about the product

• price/ discount

• benefits

• where it is available

You can never imagine how delicious choc

olate bars can be if you have never had a C

hocoLoco chocolate bar. Only the best qua

lity cocoa beans from Ghana and the fresh

est milk from China are used to make the

delicious ChocoLoco Bars.

Because they are low in fat, they are also a

Possible example

good choice for anyone trying to lose we

ight. Almost everyone who has tried the

m loves them! The ChocoLoco Bar has

a high quality and a reasonable price. It

is available in all supermarkets around

China now.

Homework

• To complete the advertisement

after class.

• To preview the Project.