Digital PublishingAli Rashid

E- Newspaper

• An e-newspaper is an online version of a newspaper. When online news papers were introduced, it created more opportunities for companies. It is easier to synergise with ads, and sponsors and visually presentable. I believe E-newspapers are used to inform, persuade and market.

• E-newspapers can be used in many different platforms. It can be used on pc/laptop, smart-phone, tablet. The positives about smart phones and tablet is its easier to access and its portable. An example of a E-newspaper would be ‘The Times’ online on the web.

E-Magazine

• E-magazine is a strong source, because firstly it doesn’t cost you any money to view online. Also it entertains, informs and promotes too.

• An example of an e-magazine is ‘Closer’ on the web, this magazine is mostly about celebrity, however it still informs in some ways.

• E-magazine can be used without the web however on the web its easier to access and free of charge.

Adverts

• Adverts are very important products and they normally are digital, which makes the products message more simple and get the message across of what they are trying to promote.

• Some ads are used to inform, persuade, market and most importantly to entertain, because if an adverts wasn’t entertaining then the product wouldn’t be successful.

• An example of a real advert would be John Lewis Christmas advert 2014, it was viewed on TV (certain channels) and on YouTube (online web).

DVD/ CD COVERS

• Dvd and cd covers are products used to attract their target audiences attention, and the main factors are the colour, Title and theme.

• A Dvd/Cd cover is mainly to entertain, inform (the tittle is the clue), and to promote its used to sell and the best cd/Dvd covers sell the most, it is competition.

Flyers/Leaflets

• Flyers and leaflets are like adverts, but they want to get a simple message across easily. Most times flyers and leaflets are analogue, because all flyers and leaflets keep the information short and snappy. At the end they put their number or a way of contact for the audience to get interested.

• Flyers and leaflets, inform, support and market.

Training materials/ instruction manuals

• Training materials is very positive, because its helpful and also a good way of making money for the company.

• An example of a training material would be sales training online, either a step by step or a visual video or even links to pdf for guidance.

• This can be used in various platforms one of the main one is YouTube (online) or hand outs of sheet to help with instructions. This can be to educate, inform and support.

Text and copy for moving image and audio

• Texts such as scripts, inform and promote. End credits, promote because they state names and roles and give credits to everyone who took part in the products. Also subtitles are their to inform because they help and educate different languages, its very useful and financially strong.

• Scripts are used to inform because they help the characters understand their role and acts.

Interactive media

• Interactive media is to do with text, graphics, animation, video, audio, games. Interactive media is usually used with system, computing. These products have a specific target audience, so it isn’t hard to identify the type of texts, audio, and games.

• An example of an interactive media could be a online game on Miniclip a well know developing gaming site, also the game ‘8ball pool’ is a great example of a specific interactive media. This game first started on the online sit then developed on to smart phones and logging in online to vs other people in the world. I believe interactive medias main target is to entertain, inform and promote.

Promotional material

• Promotional material is helpful for the upcoming and its used to inform, support and promote. Promotional material can be anything to promote a product from wrist bands- to online video and ads.

• Promotional material can be an advantage and is a way of building up business and a great way of marketing.

E-books

• EBooks are useful because carrying a ebook is easier than going and buying a book and reading a book online. However some people prefer to read on a e-book because they feel it can ‘provide, promote and entertain’ them.

• An example of an eBooks could be, reading the book holes on it. People feel more active using eBooks because its touch screen.

Conclusion

• All these digital products all have their disadvantages and advantages. All these digital products have one thing in common, they all ‘PROMOTE’. Some of these products are used better, because the development of technology. An example would be e-newspapers. It’s a new way of accessing news online, and the audience prefer this as it is digital not analogue. Some people still prefer to buy a newspaper and read it, and take their time. I believe e- newspaper is better access and feels more engaging. All the digital media products can be conveyed on different platforms of media texts. On ‘The Times’ news paper, formal and informative pieces of texts are required, on the other hand news papers like ‘The Sun’ is more of entertainment and celebrity gossip. Audiences now a days like to intervene with celebrity life style, so ‘The Sun’news paper is selling out. It is on many media platforms for a reason, because the audiences figures are high. With Cd covers its all about attraction. If you have a short and snappy title, less information to intrigue the audience then your cover is clearly successful. Cd/Dvd covers are to promote and entertain so colour and theme is a key. With adverts its all about meaning. If an advert didn’t have a meaning then it would promote the product as well. If I compare an advert with Dvd/Cd cover, then it wouldn’t be fair because they are two different digital products and they promote and sell in different ways. I believe an advert would have a advantage over CD/Dvd cover, because adverts can be promoted and views in many different platforms: TV, Online (YouTube), Link shared via twitter or Facebook.