Taskly User Personas

Erica Morales, Executive AssistantDemographics:

• 25-30• HispanicPersonality:• Erica is a hard worker and is determined to make it as an

Executive Assistant.

Responsibilities:• Managing CEO’s activities• Overseeing special projects

Issues to be addressed• Organizing CEO activities• Communication with team members on projects

Goals:• Oversee special projects from start to finish• Manage CEO calendar

Kelly Ross, Project ManagerDemographics:

• 35-40• Caucasian

Personality:• Kelly is a perfectionist and staying organized is very

important.

Responsibilities• Delivering clear reports and briefings to customers,

account manager and lead project manager.• Overseeing projects from start to finish.

Issues to be addressed:• Juggling diverse projects and tasks.• Managing team

Goals:• Organize calendar• Meet project deadlines

Lisa Woo, Graphic DesignerDemographics:

• 25-30• Asian American

Personality:Lisa is a recent graduate and is freelancing to gain experience. Lisa worked hard in art school and now her skills are being recognized.

Responsibility:• Create Logo designs for a top ad agency• Design presentations for a law firm.

Issues to be addressed:• Organize calendar• Organize projects

Goals:• Proof read and ensure accuracy of all graphic design

projects• Meet project deadlines