tasty recipes on your budget...calfresh budget and for those with limited kitchens • food storage,...
TRANSCRIPT
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Tasty Recipes On Your Budget
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These nutrition icons appear on the homepages of myBenefitsCalWIN.org and C4yourself.org, but they don’t link to any nutrition information.
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Introducing EatFresh
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Using a SNAP-Ed Innovative Projects grant, San Francisco has created EatFresh.org, a website targeting CalFresh eligible/enrolled populations.
Objectives:
1.Provide nutrition information to users ofMyBenefitsCalWIN and C4Yourself.
2.Provide a web & mobile resource for low-income Californians
3.Provide a nutrition education tool to be used in SNAP-Ed programs throughout California
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• Quick, culturally competent recipes that are affordable within a CalFresh budget and for those with limited kitchens
• Food storage, selection and access information
• Nutrition information and chronic disease prevention messaging pages; also incorporated throughout other pages
• User forums, moderated “Ask the Dietician” feature, and social media integration
• Text, email, print, save, and share recipes
• Mobile-friendly
• Available in English, Spanish, and Chinese
What is EatFresh?
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Primary Messages of EatFresh
1. Eating healthy can be cheap and easy.
2. Choose fresh, whole foods and minimally processed non-perishables.
3. Chronic diseases are preventable through healthy diet and lifestyle (sleep, stress management, physical activity).
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County-Specific Information
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• Individual county pageso Farmers’ markets that accept EBT (location, day & hours)o CalFresh application office locationso Local 2-1-1 websiteo Food bank and WIC locationso Links to county initiatives
• Auto-detect the user’s location: local information will be displayed on sub-pages throughout EatFresh (i.e. farmers’market locations will show up on recipe pages). This will also be used to direct them to their respective web portal to apply for benefits.
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Where Did the Content Come From?
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• USDA/FNS Approved Messaging (i.e. MyPlate) and Recipes
• Network for a Healthy California approved messaging and recipes
• Collaboration with regional Food Banks
• Collaboration with San Diego, Shasta, and San Francisco Counties, Network media group
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Toolkit Resources
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• Attention-grabbing posters for wall display (PDF)
• Color flyers for distribution (PDF)
• Customizable flyers to be co-branded or used for specific events or programs (Word doc)
• Customizable recipe cards (Word doc)
• “Use cases” showing how partners have used Eatfresh to strengthen and extent their existing programs
• Postcards to be sent to Calfresh address lists
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Who Might Use the Integration Toolkit?
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• SNAP-Ed funded projects
• CBOs who want to share the resource with their clients
• Calfresh eligibility workers
• WIC offices
• Farmer’s Markets
• Health Care Providers
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EatFresh Partners
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• Leah’s Pantry, a community-based organization specializing in nutrition education for CalFresh populations. Content management, moderator of forums, outreach to counties
• Civic Actions, IT vendor, building and maintaining the website
• San Francisco Human Services Agency, CalFresh Program, project lead
• Shasta County HHSA, translating recipes, designing marketing materials, user acceptance testing (UAT)
• San Diego County HHSA and other SD initiatives, integration pilot county
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Eatfresh Timeline
• Launch 8/15• Fall 2013
o Presentations to collaboratives, CWDA, launch eventso Programming implementation in San Diego, SF, Shastao Bus posters in San Francisco
• Winter 2013 - 2014o Begin process and outcome evaluationo Expand implementation throughout California
• Spring 2014o Complete evaluation and share resultso Determine enhancements to functionality
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Contact Info
Tiana Wertheim, CalFresh AnalystSan Francisco Human Services Agency
[email protected](415) 558-1108
Adrienne MarkworthLeah’s Pantry(415) 710-2729