TastyTrailMixKathrynSchneiderManagementBusinessPlanProjectAramarkDiete;cInternship

OverviewI.  PurposeII.  MissionStatementIII.  BusinessObjec;vesIV.  CompanyDescrip;onV.  MarketVI.  StrategyVII. ResourcesVIII. FinancialDataIX.  Evalua;onX.  References

Purpose•  TheManagementBusinessPlanProjectprovidesthediete;cinternanopportunitytodevelopabusinessplanaimedattheimplementa;onofaretailmarke;ngstrategy.•  Thebusinessplanallowsforexplora;onofthecompany,servicesprovided,marketanalysis,marke;ngstrategy,financialplan,menuandnutri;onalanalysisandresourcesrequiredforsuccessfulimplementa;on.

MissionStatement•  AramarkMissionStatement:DeliverExperiencesthatEnrichandNourishLives

MissionStatement•  CapeFearValleyMedicalCenterDepartmentofFoodandNutri;onMissionStatement:Toprovidenutri;onallyadequate,presentableandsa;sfyingmealstopa;ents,employees,andvisitors,withaccuratedietmodifica;onsforpa;entsasorderedbythemedicalstaffandtoprovideasafeandsanitaryfoodserviceenvironment.Toprovideaccurateclinicalassessmentsandprovisionofappropriatecaretomeetthenutri;onalneedsofpa;ents.

BusinessObjectives•  Goal#1:Increaseretailsalesinthecafeteriabyofferingahealthfulalterna;vesnackfoodatCapeFearValleyMedicalCenter.•  Objec;ve#1:Theimplementa;onof"TastyTrailMix"willincreasetotalsalesby5%inthecafeteriaatCapeFearValleyMedicalCenter.

BusinessObjectives•  Goal#2:IncreaseretailsalesatValleyPerks(Starbucks)byofferingahealthfulalterna;vesnackfoodatCapeFearValleyMedicalCenter.•  Objec;ve#2:Theimplementa;onof"TastyTrailMix"willincreasetotalsalesby5%atValleyPerks(Starbucks)atCapeFearValleyMedicalCenter.

CompanyDescription•  AramarkisresponsibleforClinicalNutri;on,andthemanagersofProduc;on,Retail,andPa;entServices.•  ThisincludestheClinicalDie;;ans.

•  Aramarkhasheldthisaccountfor14years(since2003).

Market• MarketAnalysis:•  Localcompe;tors:•  K&WCafeteria•  CVS• Walgreens•  CarlieC’sIGA•  Starbucks

Market•  Pricecomparisons:

Market•  SWOTAnalysis

Market• MarketSegmenta;on:•  Hospitalemployees• Middleaged•  Bothgenders•  Bothbluecollarandwhitecollar•  AfricanAmerican,White,MiddleEastern

•  TargetMarket:•  Hospitalemployees

Strategy• Marke;ngStrategy:•  Product:healthysnackalterna;vewithaneasytoassemblerecipeusingfooditemsregularlyonhandinthestoreroom.•  Place:nearthecashregisterinthecafeteriaandatValleyPerks.•  Price:$1.69;asellingpricethatwasreasonabletoconsumersandhadafoodcostpercentof50%.•  Promo/on:Na;onalNutri;onMonth.

TableDuringNa;onalNutri;onMonthwithTastyTrailMixSamplesCostincurred:$28.15tomake

samples(FixedCost)

TastyTrailMixNearCashRegisters(4P’sofMarke;ngStrategy:Place)

Resources•  Equipment:•  Disposablegloves•  Hairnet•  Apron•  Largeplas;cstoragecontainer•  1cupmeasuringcup•  ½cupmeasuringcup•  1teaspoonmeasuringspoon•  9oz.plas;ccups•  Plas;ccuplids•  Paperlabels

Resources•  Food:•  Slicedalmonds• Walnuts•  NatureValleyOats‘NHoneyGranola•  Raisins•  Craisins•  Cinnamon

Resources/FinancialData•  Budget:$84.45

FinancialData•  SalesForecast:•  Theimplementa;onofTastyTrailMixwillincreasesalesinthecafeteriaby5%andatValleyPerksby5%.

FinancialData•  BreakevenAnalysis:

Evaluation•  Intotal61unitsweresoldandaprofitof$45.63wasmade.

Evaluation-Cafeteria•  Goal#1:Increaseretailsalesinthecafeteriabyofferingahealthfulalterna;vesnackfoodatCapeFearValleyMedicalCenter.•  Objec;ve#1:Theimplementa;onof"TastyTrailMix"willincreasetotalsalesby5%inthecafeteriaatCapeFearValleyMedicalCenter.

•  ✗ NOTMET

Evaluation-ValleyPerks•  Goal#2:IncreaseretailsalesatValleyPerks(Starbucks)byofferingahealthfulalterna;vesnackfoodatCapeFearValleyMedicalCenter.•  Objec;ve#2:Theimplementa;onof"TastyTrailMix"willincreasetotalsalesby5%atValleyPerks(Starbucks)atCapeFearValleyMedicalCenter.

•  ✓ METonWednesday•  ✗ NOTMETonThursday

Evaluation•  Ifthisprojectwereimplementedagain:•  Makemoreoftheproducttosell•  Raisesellingpriceto$2.89(foodcostdownto30%)•  Useadifferentmethodofanalyzingnetsales•  Averagepreviousmonthnetsales?

THANKYOU!

References1.  K&WCafeterias.K&WCafeterias.2017.Availableat:hnp://www.kwcafeterias.biz/.

AccessedApril23,2017.2.  CVS-OnlineDrugstore,Pharmacy,Prescrip;ons&HealthInforma;on.Cvscom.2017.

Availableat:hnp://www.cvs.com/.AccessedApril23,2017.3.  WelcometoWalgreens-YourHomeforPrescrip;ons,PhotosandHealthInforma;on.

Walgreens.com.2017.Availableat:hnps://www.walgreens.com/.AccessedApril23,2017.

4.  CVSGoldEmblemClassicBlendTrailMix-CVS.com.Cvscom.2017.Availableat:hnp://www.cvs.com/shop/household-grocery/food-snacks/salted-snacks/cvs-gold-emblem-classic-blend-trail-mix-prodid-958836?skuId=958836#!#Ingredients.AccessedApril23,2017.

5.  Nice!Hiker'sMixTrailMix|Walgreens.Walgreens.2017.Availableat:hnps://www.walgreens.com/store/c/nice!-hiker's-mix-trail-mix/ID=prod6286603-product?skuId=sku6242028.AccessedApril23,2017.

6.  CarlieC'sIGA|.Carliecscom.2017.Availableat:hnp://carliecs.com/.AccessedApril23,2017.

7.  Starbucks–TheBestCoffeeandEspressoDrinks.StarbucksCoffeeCompany.2017.Availableat:hnps://www.starbucks.com/.AccessedApril23,2017.

8.  ExploreourMenu.StarbucksCoffeeCompany.2017.Availableat:hnps://www.starbucks.com/menu/catalog/nutri;on?food=all#food=all&page=undefined.AccessedApril23,2017.

9.  Allimagesusedinthisreportaremyownpersonalphotos.