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Page 1: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 2: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 3: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 4: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 5: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 6: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 7: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 8: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 9: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 10: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 11: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
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Page 14: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 15: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 16: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 17: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 18: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 19: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 20: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 21: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 22: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
Page 23: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919

Medium awareness on ICS but never used Awareness and exposure quite high

Extremely poor awareness levels Medium awareness

Average annual income: INR 1,20,000 Average annual income: INR 1,50,000

Average annual income: INR 40,000 Average annual income: INR 90,000

Proportion of BPL Households: 30% Proportion of BPL Households: 40%

Proportion of BPL Households: 100% Proportion of BPL Households: 100%

“Wood availability not a concern; distance is” “Wood availability not a concern; distance is”

“Wood availability not a concern; distance is” “Wood availability not a concern; distance is”

Page 24: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919

Perceived durability / robustness Perceived durability / robustness

Perceived durability / robustness Perceived durability / robustness

Affordability and pricing

Performance (time taken in cooking) Performance (time taken in cooking)

Performance (time taken / smoke)

Aspirational value

Group behaviour and peer pressure

Product design and ease of usage Product design and ease of usage

Product design and ease of usage

Page 25: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919

Fuelwood consumption and smoke emission did not factor in decision making

Price not a factor

Health benefits of the stoves were not appreciated

Pricing did not play much role

Page 26: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919
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Page 28: energypedia.infoTata... · 2014-11-25 · TATA TRUSTS 11 November, 2014 1 New Delhi . TATA TRUSTS DorabjiTata Trust Sir Ratan Tata Trust & Allied Allied Trusts, 1932 Trusts, 1919