tata-indica project - final edited

7/28/2019 Tata-Indica Project - Final Edited

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CONTENTS

C h a p t e r - I

I n t r o d u c t i o n

L i t e r a t u r e r e v i e w

S t a t e m e n t o f t h e p r o b l e m

P u r p o s e o f t h e s t u d y

S c o p e o f t h e s t u d y

O b j e c t i v e s o f t h e s t u d y

C h a p t e r I I

C o m p a n y p r o f i l e

O r g a n i z a t i o n c h a r t

S a m p l i n g

R e s e a r c h d e s i g n

D a t a c o l l e c t i o n m e t h o d s

M e a s u r i n g t o o l s

C h a p t e r I I I

R e s u l t s a n d d i s c u s s i o n w i t h g r a p h s a n d

c h a r t .

S u m m a r y , c o n c l u s i o n a n d a p r o p o s e d

a c t i o n p l a n w i t h r e s o u r c e r e q u i r e m e n t

a n d p r o j e c t e d b e n e f i t s t o t h e

o r g a n i z a t i o n .

C h a p t e r I V

A p p e n d i x

Q u e s t i o n n a i r e s

B i b l i o g r a p h y


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ACKNOWLEDGEMENT

The report what I have presented is not the mere outcome of my labour alone.

There are dozens of hands buttressed me all through the programme it doesnt go

without thanking all of those who constantly keep me on the move.

I express my gratitude to our beloved Manager RAVI CHANDER who has

supported me to complete this project.

My sincere thanks to our beloved Mr.C.RAM MOHAN Internal Guide for

encouraging me to work on this project.

I would like to express my most sincere thanks and gratitude to Mr. Wilson

Sales manager calm and utterly professional person to whom the relevance and

authenticity of this report should attribute to the extend every support me helping the

gain, external guide of this project for having faith in this project idea.

I give my sincere token of thanks to all my faculties, relatives and friends who

have gathered me the wisdom of knowledge. This work is dedicated to my parents

who have supported me throughout my study.


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CHAPTER-1


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EXECUTIVE SUMMARY

OBJECTIVES OF THE STUDY:

To know the perception of customers towards Indica V2 Xeta car.

To know whether the customers are satisfied with the present features

of the car.

Factors considered in selecting Indica V2 Xeta car.

To know the effective sources of awareness for the customers towards

Indica V2 Xeta car.

To know the effectiveness of promotional activities done for Indica V2

Xeta car.

To seek suggestions and opinion from customers regarding the

improvement of features of Indica V2 Xeta car.

SCOPE OF THE STUDY:-

The study will help the company to know the perception of customers.

The company can find out the effectiveness of promotional activities done for

Indica V2 Xeta car.

The study will help the company to make proper marketing strategy for their

weaker areas.

The study covers the customers of Manickbag Automobiles owning passenger

cars in Warangal city.


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LIMITATIONS OF THE STUDY:-

Not single work is exception to the limitations every work has got its own

limitations, so due to time constraint, my study confines only to Warangal city and it

is not possible to make extensive study. It is assumed that the sample selected

represents entire population.

RESEARCH METHODOLOGY:-

Data source

Primary(field survey)

Secondary (Internet)

Area of research Warangal

Research Approach Survey Method

Research Instrument- Questionnaire

Sample Plan Personal Interview

Sample Unit All existing and potential customers

Sampling Method Stratified random sampling

Sample Size 100 units

Data Analysis: Analysis using SPSS software


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INTRODUCTION

In this new area of highly competitive world, Globalization led the market to be

more competitive and innovative. As a result, there is greater demand for

aggressive marketing in this sector. The concept of sellers market has gradually

shifted into buyers market.

Few decades back a car was perceived to be luxury good a treated as a status

symbol. But we can observer the major shift from this perception. Now days

the car is considered as a necessity good. Thanks to competitive world, job

requirement, and changing trends. Much consideration is given not only the

price but also to the Mileage, Resale service, running cost, and safety. As a

result we see greater demand for diesel vehicles, and TATA INDICA is found

to be more effective diesel vehicle in its segment.

Stiff market competition coupled with new and improved product line segments is the

emerging trend. As a part of study curriculum for my MBA, it is quite appropriate to

study the nature and quality of service provided by a car manufacturer through

various dealers service stations. My Marketing Research objective is to find out

the reason Why there is less demand for petrol version of Indica and how the

sales and its awareness can be increased


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LITERATURE REVIEW

The world is full of stimuli. A stimulus is any unit of input affecting one or more of

the five senses sight, smell, taste, touch, and hearing. The process by which we select,

organizing interprets these stimuli into a meaningful and coherent picture is called

perception.

In essence, perception is how we see the world around us and how we recognize that

we need some help in making a purchase decision. People cannot perceive every

stimulus in their environment. Therefore, they use selective exposure to notice and

which to ignore. The importance of the concept of care and the actions that define it

were found to be critically important for a customer's total satisfaction. The

importance of the care phase in the total customer process was found to increase as

the customer relationship matures.

Customer Perception Audits:

Every time you lose a customer, theres a reason why. Do you really know what your

customers think about your business, your offerings, or your service? Are they having

good or bad experiences? Are you equipped with the insight you need to improve

customer satisfaction and loyalty, and make the changes that matter? Entrepreneurs

are often too busy to really take the time to tap into what customers are really

thinking. But customers hold the key. They know what you need to do to dramatically

increase the value you deliver to them. Why keep this data a secret? Uncovering and

understanding it will give you what you need to be the best, generate higher sales and

referrals and earn repeat business.


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STATEMENT OF THE PROBLEM:-

TATA Indica is the first car manufactured WHOLLY BY AN Indian firm. Initially

after its launch it had to face a lot of complaints and in February 2001 an improved

version of the car was launched as TATA INDICA V2. The petrol version of TATA

INDICA V2 XETA was introduced in January 2006 in north Karnataka, especially in

select motars warangal Region; select moters is the only Dealer of TATA INDICA.

The petrol version of TATA INDICA V2 XETA was unable to make a Niche for

itself.

After the preliminary data collection and interaction with Dealers and Customers, we

framed our Sub-Marketing Problems to the above stated Market Research Problem as:

What is the impact of promotional activities on purchase of any Indica car?

What are the factors used by customer while purchasing a car?

What is the impact quality of product on the purchase?

What is the impact of Pre and post purchase services offered to the Customers?

What is the effect of Price on the Purchase decision?

By considering the above Marketing problem and sub-Marketing problems we

carried out market research work and tried to bring the best data by which we

will able to arrive at conclusions regarding the above problems and to give few

recommendations to tackle the problem.


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PURPOSE OF THE STUDY:-

The main purpose of the study is to understand the perception of customers towards

Indica V2 Xeta which will help the company to make proper marketing strategy to

render good services and satisfy the needs of the customers. The study will help the

company to make proper strategies and emphasize on their weaker areas.

SCOPE OF THE STUDY:-

The study will help the company to know the perception of customers.

The company can find out the effectiveness of promotional activities done for

Indica V2 Xeta car.

The study will help the company to make proper marketing strategy for their

weaker areas.

The study covers the customers of Manickbag Automobiles owning passenger

cars in warangal city.


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OBJECTIVES OF THE STUDY:-

To know the perception of customers towards Indica V2 Xeta car.

To know whether the customers are satisfied with the present features

of the car.

Factors considered in selecting Indica V2 Xeta car.

To know the effective sources of awareness for the customers towards

Indica V2 Xeta car.

To know the effectiveness of promotional activities done for Indica V2

Xeta car.

To seek suggestions and opinion from customers regarding the

improvement of features of Indica V2 Xeta car.

LIMITATIONS OF THE STUDY:-.

a. Because of time constraint, my study confines only to warangal city and it is

not possible to make extensive study.

b. By busy schedule of the executives it is difficult to extract more information

from them.

c. Unwillingness of car owners and drivers has left us to make random

conclusions.


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CHAPTER-2

Research & Development:


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Research provides the much-needed inspiration for the birth of new ideas, which in

turn breathes new life into products. World-class automotive research and

development are key factors that contribute to the leadership of the Company.

SAMPLING:

Sample plan to know the customers perception towards Indica V2 Xeta in this project

is through personal interview.

SAMPLE UNIT:

I have taken the customers of Manickbag Automobiles who own an Indica V2 Xeta

car.

SAMPLING METHOD:

I have used Non- probability sampling i.e. Stratified Random Sampling.

Sample size for this project is 100 customers who are car owners.

RESEARCH DESIGN:

In this research design of this project the study was conducted by the survey

method.

Taking sample of 100 customers owning passenger cars by commencing sampling

using the research instrument as the questionnaire.

Personal interview is considered as the sample plan.

For this project area of research is Warangal City.


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DATA COLLECTION METHOD:

I have collected the data from the following sources:

A. PRIMARY DATA:

The data collected from the company persons.

Pamplets, Brouchers.

Questionnaires.

B. SECONDRY DATA:

Interviewing with the owners of cars

Internet

Magazines, Catalogues, etc.

MEASURING TOOLS:

For preparing this project I have considered questionnaire as measuring tool for

collecting the data.


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CHAPTER-3

COMPANY PROFILE


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Tata Motors Limited is India's largest automobile company, with revenues of Rs.

24,000 corers (USD 5.5 billion) in 2005-06. It is the leader by far in commercial

vehicles in each segment, and the second largest in the passenger vehicles market

with winning products in the compact, midsize car and utility vehicle segments. The

company is the world's fifth largest medium and heavy commercial vehicle

manufacturer.

The company's 22,000 employees are guided by the vision to be best in the manner

in which we operate best in the products we deliver and best in our value system and

ethics.

Established in 1945, Tata Motors' presence indeed cuts across the length and breadth

of India. Over 3.5 million Tata vehicles ply on Indian roads, since the first rolled out

in 1954. The company's manufacturing base is spread across Jamshedpur, Pune and

Lucknow, supported by a nation-wide dealership, sales, services and spare parts

network comprising about 1,200 touch points.

Tata Motors, the first company from India's engineering sector to be listed in the

New York Stock Exchange (September 2004), has also emerged as a global

automotive company. In 2004, it acquired the Daewoo Commercial Vehicles

Company, Korea's second largest truck maker. The rechristened Tata Daewoo

Commercial Vehicles Company has already begun to launch new products.

In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish


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bus and coach manufacturer, with an option to acquire the remaining stake as well.

Hispanics presence is being expanded in other markets.

These acquisitions will further extend Tata Motors' global footprint, established

through exports since 1961. The company's commercial and passenger vehicles are

already being marketed in several countries in Europe, Africa, the Middle East,

Australia, South East Asia and South Asia. It has assembly operations in Malaysia,

Kenya, Bangladesh, Spain, Ukraine, Russia and Senegal.

The foundation of the company's growth over the last 50 years is a deep

understanding of economic stimuli and customer needs, and the ability to translate

them into customer-desired offerings through leading edge R&D.

With 1,400 engineers and scientists, the company's Engineering Research Centre,

established in 1966, has enabled pioneering technologies and products. It was Tata

Motors, which developed the first indigenously developed Light Commercial

Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first

fully indigenous passenger car. Within two years of launch, Tata Indica became

India's largest selling car in its segment.

The pace of new product development has quickened. In 2005, Tata Motors created

a new segment by launching the Tata Ace, India's first indigenously developed mini-

truck. The years to come will see the introduction of several other innovative

vehicles, all rooted in emerging customer needs. R&D is also focusing on

environment-friendly technologies in emissions and alternative fuels.


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Through its subsidiaries, the company is engaged in engineering and automotive

solutions, construction equipment manufacturing, automotive vehicle components

manufacturing and supply chain activities, machine tools and factory automation

solutions, high-precision tooling and plastic and electronic components for

automotive and computer applications, and automotive retailing and service

operations.

True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit

to Corporate Social Responsibility. It is a signatory to the United Nations Global

Compact, and is engaged in community and social initiatives on human rights, labor

and environment standards in compliance with the principles of the Global

Compact. Simultaneously, it also plays an active role in community development,

serving rural communities adjacent to its manufacturing locations. With the

foundation of its rich heritage, Tata Motors today is etching a refulgent future.

Ratan Tata Profile:

Born: December 28, 1937

Achievement: Honored with Padma Bhushan, one of the highest civilian awards in

2000.

Ratan Tata is presently the Chairman of Tata Sons, the holding company of the Tata

Group. Ratan Naval Tata is also the Chairman of the major Tata companies such as

Tata Steel, Tata Motors, Tata Power, Tata Consultancy Services, Tata Tea, Tata

Chemicals, Indian Hotels and Tata Teleservices. He has taken Tata Group to new


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heights and under his leadership Group's revenues have grown manifold. Ratan Tata

was born on December 28, 1937, in Bombay. He received a Bachelor of Science

degree in architecture from Cornell University in 1962. Ratan Tata had a short stint

with Jones and Emmons in Los Angeles, California, before returning to India in

late1962. He joined the Tata Group and was assigned to various companies before

being appointed director-in-charge of The National Radio & Electronics Company

(NELCO) in 1971. Ratan Tata was appointed Chairman of Tata Industries in 1981.

He was assigned the task of transforming the company into a Group strategy think-

tank, and a promoter of new ventures in high technology businesses.

In 1991, Ratan Tata took over the Chairmanship from JRD Tata. Under him Tata

Consultancy Services went public and Tata Motors was listed in the New York

Stock Exchange. In 1998, Tata Motors came up with Tata Indica, the first truly

Indian car. The car was the brainchild of Ratan Tata.

Ratan Tata was honored with Padma Bhushan, one of the highest civilian awards in

2000. He was also conferred an honorary doctorate in business administration by

Ohio State University, an honorary doctorate in technology by the Asian Institute of

Technology, Bangkok, and an honorary doctorate in science by the University of

Warwick.


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MILESTONES:

It has been a long and accelerated journey for Tata Motors, India's leading automobile

manufacturer. Some significant milestones in the company's journey towards

excellence and leadership.

2000

First consignment of 160 Indicas shipped to Malta.

Indica with Bharat Stage 2 (Euro II) compliant diesel engine launched.

Utility vehicles with Bharat 2 (Euro II) compliant engine launched.

2001

Indica V2 launched - 2nd generation Indica.

Launch of the Tata Safari EX

Indica V2 becomes India's number one car in its segment.

Exits joint venture with Daimler Chrysler.

2002

Unveiling of the Tata Sedan at Auto Expo 2002.

Petrol version of Indica V2 launched.

2,00,000th Indica rolled out.

Launch of the Tata Sumo'+' Series

Launch of the Tata Indigo.

2003


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Launch of the Tata Safari Limited Edition.

The Tata Indigo Station Wagon unveiled at the Geneva Motor Show.

On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering becomes Tata

Motors Limited.

2004

Tata Motors unveils new product range at Auto Expo '04.

New Tata Indica V2 launched

Tata Motors completes acquisition of Daewoo Commercial Vehicle Company

Tata LPT 909 EX launched

Tata Motors lists on the NYSE

2005

Tata Motors rolls out its 500,000 the Passenger Vehicle

Tata Motors wins JRD QV award for business excellence.

Tata Motors launches Indica V2 Turbo Diesel.

One millionth passenger car produced and sold

Inauguration of new factory at Jamshedpur for Novus

Launch of Novus range of medium trucks in Korea, by Tata Daewoo

Commercial Vehicle Co. (TDCV)

2006


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Tata Motors vehicle sales in India cross four million mark

Indica V2 Xeta launched

Tata Motors first plant for small car to come up in West Bengal

Tata Motors extends CNG options on its hatchback and estate range

Tata Motors and Fiat Group announce three additional cooperation

agreements.

Awards:

Tata Motors chosen as India's Most Trusted Brand in Cars...

Business today selects Mr. P.P. Kadle as India's Best CFO in 2005...

Tata Motors is 'Commercial Vehicle Manufacturer of the Year'...

Industry and Technology Award, 2002.

Advertising Awards...

Best Value for Money Car of the Year - Tata Indigo CNBC Auto Car Auto

Awards - 2...

National Award for R&D Efforts...

Best Company Award at Work skills Competition...

'Prof. Vasant Rao Rolling Trophy' for Value Engineering - 2002...

Tata Motors team wins The Runners up Position at The Asian Business

Simulation C...

Tata Engineering - A Socially Responsible Corporate, says TERI...

Management:
http://www.tatamotors.com/our_world/awards.php?getID=54&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=53&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=51&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=17&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=12&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=12&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=4&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=2&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=14&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=23&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=23&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=15&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=54&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=53&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=51&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=17&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=12&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=12&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=4&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=2&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=14&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=23&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=23&action=Pull&http://www.tatamotors.com/our_world/awards.php?getID=15&action=Pull&


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Board of Directors

Mr. Ratan N Tata (Chairman)

Mr. N A Soonawala

Dr. J J Irani

Mr. V R Mehta

Mr. R Gopalakrishnan

Mr. Nusli N Wadia

Mr. S A Naik

Mr. S M Palia

Mr. Ravi Kant

Mr. P P Kadle

Senior Management:


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Mr. Ravi Kant Managing Director

Mr. P P Kadle Executive Director (Finance and Corporate Affairs)

Mr. A P Arya President (Heavy and Medium Commercial Vehicles)

Mr. P M Telang President (Light and Small Commercial Vehicles)

Mr. Rajiv DubeSr. Vice President (Manufacturing and Commercial -

Passenger Cars)

Mr. C Ramakrishnan Vice-President (Chairman's Office

Mr. Shyam Mani

Vice-President (Sales & Marketing - Commercial Vehicle

Business)

Mr. K C Girotra Vice President (Lucknow Works & FBV)

Mr. R S Thakur Vice President (Finance)

Mr. M V Rajarao Vice President (Manufacturing)

Mr. R K Ghosh Vice President (Customer Care-Commercial Vehicles)

Mr. A I Rebello Chief (Tata Motor Finance)

Mr. P Y GuravVice President (Corporate Finance Accounts and

Taxation)

Dr S J Tambe Vice President (Human Resource)

Mr. H K Sethna Company Secretary

Mr. Debasis Ray Head - Corporate Communications

Manufacturing:

Tata Motors owes its leading position in the Indian automobile industry to its

strong focus on indigenization. This focus has driven the Company to set up world-


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class manufacturing units with state-of-the-art technology. Every stage of product

evolution-design, development, manufacturing, assembly and quality control, is

carried out meticulously. Our manufacturing plants are situated at Jamshedpur in the

East, Pune in the West and Lucknow in the North.

Jamshedpur:

This was the first unit of the Company established in 1945 and is spread over an area

of 822 acres. It consists of 3 divisions - Truck, Engine (including the Gear Box

division) and Axle. The divestments in March 2000.

Pune:

The Pune unit is spread over 2 geographical regions- Pimpri and Chinchwad and has a

combined area of around 510 acres. It was established in 1966 and has a Production

Engineering Division.

Lucknow:

Established in 1991 and covering an area of 600 acres, the Lucknow Plant was

established to assemble Medium Commercial Vehicles (MCVs) to meet the demand

in the Northern Indian market. In 1995, the unit started manufacturing bus.

PRODUCT PROFILE:

Indica V2 Xeta:
http://www.tatamotors.com/our_world/?ViewID=1http://www.tatamotors.com/our_world/?ViewID=2http://www.tatamotors.com/our_world/?ViewID=3http://www.tatamotors.com/our_world/?ViewID=1http://www.tatamotors.com/our_world/?ViewID=2http://www.tatamotors.com/our_world/?ViewID=3


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The new Indica V2 Xeta. Its extra Efficiency Torque Advantage petrol engine

delivers 12.4 kgm torques, for a smoother and more responsive drive. With instant

pick up and fewer gear changes in stop-start city traffic.

A new and refined version of Indica called Indica V2 Xeta. Introduced in the local

market by Sipradi Trading Private Limited (STPL) - the authorized dealers of Tata

Motors for Nepal - Xeta is an abbreviation for extra Efficient Torque Advantage

engine.

Available in five different colors, including lagoon blue, palm green and salsa red,

Indica V2 Xeta comes in five different models, namely, GL, GLE, GLF, GLG and

GLX.

Step into the Xeta:

Tata Indica V2 Xeta is the latest model from Tata Motors. Equipped with 475 SI

Multi Point Fuel Injection System with 32-bit microprocessor, Xeta's 1.4 liter extra

fuel Efficient Torque Advantage (XETA) petrol engine delivers an impressive

mileage of 14 kmpl.

TATA Motors' focus has rightfully been centered on the diesel version of its small car

the Indica V2. Most of the cars it sells continue to be diesel powered, though petrol

engine variants have also been available all along. The technology for the Indica's

petrol engine originally came from Le Moto Modern of France, but the engine has

seen considerable refinement since. Yet, two factors must have hampered higher sales

volumes for the Indica and the Indigo petrol variants.


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Tata Motors' relative lack of experience with petrol compared to other small-car

manufacturers with established credentials in this segment, and the fact that the `big

and powerful' tag is not necessarily a positive attribute for a petrol car in the

excessively fuel-efficiency conscious small-car segment.

The recently re-launched petrol version, the Indica XETA, could fit the bill, as the

changes to the car's `heart' seem to be capable of offering better fuel efficiency.

Uniqueness:

The changes to the new Indica V2 XETA (acronym for extra fuel Efficient, Torque

Advantage) are really only in the engine department, though the new beige interior

theme also does add a bit of a premium quality to the car. Tata

Motors' reason for taking up the 1.4 liter petrol engine was clearly to improve its fuel

efficiency ranking.

The Indica V2's engine handicap came not just from the fact that it was the biggest in

the small-car segment. The new XETA engine's improved refinement is easily

recognizable. A reduction in noise and vibration levels is a bonus, coming with the

changes that were primarily targeted at improving the engine's fuel efficiency.

The engine's pistons and rings have also been re-engineered to reduce the weight and

width of the ring to achieve a lowering of friction, which will also enable a lowering


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of fuel consumption in the long run. In addition, a new two-part aluminum oil sump

and plastic timing covers have been incorporated to improve the XETA's NVH (noise,

vibration and harshness) packaging.

Fuel efficiency of the new XETA should be better than its predecessor by up to 15-20

per cent. Expect mileage numbers of 10-12 kmpl in city driving conditions.

The new XETA has the potential to change the Indica's image of being a guzzler. But

finish quality and reliability will still be issues that Tata Motors will have to tackle to

be considered equal amongst the petrol-driven hatches in the market.


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CHAPTER-4

RESULTS AND DISCUSSION WITH GRAPHS AND CHARTS:

1) Do you own a car?


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Table-3.1

The information presented in table3.1 reveals that:

Almost all respondents are owning a car.

The same information is presented in the form of diagrammatically as follows:-

Diagram-3.1

2) Are you aware of Tata Indica V2 Xeta (Petrol car)?

Table-3.2

Frequency Percent Valid

Percent

Cumulative

Percent

Valid Yes 100 100.0 100.0 100.0

Yes

Percent

120

100

80

60

40

20

0

100


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Frequency Percent Valid Percent Cumulative

Percent

Vali

d

Yes 74 74.0 74.0 74.0

No 26 26.0 26.0 100.0

Total 100 100.0 100.0


74% of the respondents are aware of Tata Indica V2 Xeta (Petrol car).

While 26% of them are not aware of it.

The same information is presented in the form of diagrammatically as follows:

Diagram-3.2

NoYes

Percent

80

60

40

20

0

26

74


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3) How did you come to know about this car?

Table-3.3

Frequency Percent Valid Percent CumulativePercent

Vali

d

Friends 41 41.0 41.0 41.0

Newspaper 22 22.0 22.0 63.0

Television 9 9.0 9.0 72.0

Magazine 17 17.0 17.0 89.0

Hoardings 7 7.0 7.0 96.0

Internet 4 4.0 4.0 100.0

Total 100 100.0 100.0

The information presented in table- 3.3 reveals that:

41% of the respondents have come to know about Tata Indica V2 Xeta

car through their friends and 22% of them through newspaper.

Nearly 9% of them from television and 17% of them from magazines.

While 7% from hoardings and 4% from internet.


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4) Which company's car do you prefer while buying a car?

Table-3.4

Frequency Percent Valid Percent Cumulative

Percent

Valid Tata Motors 37 37.0 37.0 37.0

MUL 21 21.0 21.0 58.0

Hyundai 10 10.0 10.0 68.0

Toyota 11 11.0 11.0 79.0

G.M. 9 9.0 9.0 88.0

Honda 12 12.0 12.0 100.0

Total 100 100.0 100.0


37% of the respondents prefer to buy a car from Tata Motors and 21%

of them from Maruti.

10% of the respondents prefer to buy a car from Hyundai and 11% of

them from Toyota.

InternetHoardingsMagazineTelevisionNew spaperFriends

Percent

50

40

30

20

10

04

7

17

9

22

41


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While 9% of them prefer General Motors and 12% of them for Honda.


Diagram-3.4

5) What are the features that attracted you to buy Tata Indica V2 Xeta (Petrol

car)?

Table-3.5


Percent

Cumulative

Percent

Valid Mileage 15 15.0 15.0 15.0

Price 25 25.0 25.0 40.0Comfort 14 14.0 14.0 54.0

HondaG.M.ToyotaHyundaiMULTata Motors

Percent

40

30

20

10

0

12

9

1110

21

37


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Safety 5 5.0 5.0 59.0

Aesthetics 7 7.0 7.0 66.0

Maintenance 21 21.0 21.0 87.0

Brand name 13 13.0 13.0 100.0

Total 100 100.0 100.0


15% of the respondents are attracted by Mileage to buy Tata Indica V2

Xeta car and 25% of them for Price.

14% of them are attracted for comfort, 5% for safety and 7% of them

for aesthetics.

While 21% of the respondents are attracted for maintenance and 13%

of them for Brand Name.


Diagram-3.5


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6) Source of finance for purchase of Tata Indica V2 Xeta (Petrol car)?

Brand name

Maintenance

Aesthetics

Safety

Comfort

Price

Mileage

Percent

30

20

10

0

13

21

7

5

14

25

15


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Table-3.6


Percent

Cumulative

Percent

Valid Cash 21 21.0 21.0 21.0

Employee finance 32 32.0 32.0 53.0

Private finance 28 28.0 28.0 81.0

Bank finance 19 19.0 19.0 100.0

Total 100 100.0 100.0


21% of the respondents have purchased Tata Indica V2 Xeta car

through cash and 32% of themthrough Employee finance.

While 28% of them have purchased this car through Private finance

and 19% of them through Bank finance.

The same information is presented in the form of diagrammatically as follows

Diagram-3.6


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7) Availability of parts for major repairs of Tata Indica V2 Xeta (Petrol car)?

Table-3.7


Percent

Cumulative

Percent

Valid Easily available 33 33.0 33.0 33.0

Available 52 52.0 52.0 85.0

Not available 15 15.0 15.0 100.0

Total 100 100.0 100.0


33% of the respondents are in favor that parts for major repairs are

Bank finance

Private f inance

Employee finance

Cash

Percent

40

30

20

10

0

19

28

32

21


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easily available

Nearly 52% of them are in favor that major parts are available.

While remaining 15% of them are in favor that major parts are not

available.


Diagram-3.7

8) What is your experience about Tata Indica V2 Xeta (Petrol car)?

Table-3.8


Percent

Cumulative

Percent

Not availableAvailableEasily available

Percent

60

50

40

30

20

10

0

15

52

33


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Valid Very Good 19 19.0 19.0 19.0

Good 43 43.0 43.0 62.0

Neither

Good/Bad

11 11.0 11.0 73.0

Bad 17 17.0 17.0 90.0

Very Bad 10 10.0 10.0 100.0

Total 100 100.0 100.0


19% of the respondents are in favor of very good satisfaction from

Indica V2 Xeta car, 43% of them are in favor of good satisfaction and

from the analysis 11% of them are in favor of neither good/bad.

While 17% of them are in favor of bad satisfaction and remaining

10% in favor of very bad satisfaction



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Diagram-3.8

9) Indica V2 Xeta car is fit for rough roads?

Very BadBadNeither Good/BadGoodVery Good

Percent

50

40

30

20

10

0

10

17

11

43

19


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Table-3.9


Percent

Cumulative

Percent

Valid Strongly Agree 9 9.0 9.0 9.0

Agree 39 39.0 39.0 48.0

Neither Agree/Dis-

Agree

16 16.0 16.0 64.0

Dis-Agree 27 27.0 27.0 91.0

Strongly Dis-Agree 9 9.0 9.0 100.0

Total 100 100.0 100.0


9% of the respondents have strongly agree that Tata Indica V2 Xeta car

is fit for rough roads, 39% of them have agree and from the analysis

16% of them have neither agree/dis-agree.

Nearly 27% of them have dis-agreed and remaining 9% have strongly

dis-agreed for Indica V2 Xeta is not fit for rough roads.


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Diagram-3.9

Strongly Dis-Agree

Dis-Agree

Neither Agree/Dis-Ag

Agree

Strongly Agree

Percent

50

40

30

20

10

0

9

27

16

39

9


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10) I am satisfied with respect to mileage of Tata Indica V2 Xeta (Petrol car)?

Table-3.10

Frequency Percen

t

Valid

Percent

Cumulative

Percent

Valid Strongly satisfied 9 9.0 9.0 9.0

Satisfied 29 29.0 29.0 38.0Neither satisfied/Dis-

satisfied

13 13.0 13.0 51.0

Dis Satisfied 38 38.0 38.0 89.0

Strongly Dis-Satisfied 11 11.0 11.0 100.0

Total 100 100.0 100.0


9% of the respondents are strongly satisfied with the mileage of Tata

Indica V2 Xeta car, 29% of the respondents are satisfied and from the

analysis 13% of them are neither satisfied/dis-satisfied.

Nearly 38% of the respondents are dis-satisfied with the mileage and

remaining 11% of them are strongly dis-satisfied.


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Diagram-3.10

Strongly Dis-Satisf i

Dis Satisfied

Neither satisfied/Di

Satisfied

Strongly satisfied

Percent

40

30

20

10

0

11

38

13

29

9


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11) What do you feel about the price of Tata Indica V2 Xeta (Petrol car)?

Table-3.11


Percent

Cumulative

Percent

Valid Very High 12 12.0 12.0 12.0

High 21 21.0 21.0 33.0

Competiti

ve

18 18.0 18.0 51.0

Low 35 35.0 35.0 86.0

Very Low 14 14.0 14.0 100.0

Total 100 100.0 100.0


12% of the respondents are in favor of Very High price of Tata Indica

V2 Xeta car and 21% of them in favor of High price.

Nearly 18% of them are in favor of Competitive price of Indica V2

Xeta.

While 35% of them are in favor of Low price of Indica V2 Xeta car and

14% of them in favor of very low price.


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Diagram-3.11

Very LowLowCompetitiveHighVery High

Percent

40

30

20

10

0

14

35

18

21

12


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12) Do you agree that Tata Indica V2 Xeta (Petrol car) is comfortable while

driving?

Table-3.12


Percent

Cumulative

Percent

ValidStrongly Agree 17 17.0 17.0 17.0

Agree 31 31.0 31.0 48.0

Neither Agree/Dis-

Agree

15 15.0 15.0 63.0

Dis-Agree 28 28.0 28.0 91.0

Strongly Dis-Agree 9 9.0 9.0 100.0

Total 100 100.0 100.0


17% of the respondents have strongly agree that Tata Indica V2 Xeta

car is comfortable while driving, 31% of them have agree and from the

analysis 15% of them have neither agree/dis-agree.


dis-agreed about comfortable.


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Diagram-3.12

Strongly Dis-Agree

Dis-Agree


Agree

Strongly Agree

Percent

40

30

20

10

0

9

28

15

31

17


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13) Whether Tata Indica V2 Xeta (Petrol car) have lived up to your

Expectations?

Table-3.13


Percent

Cumulative

Percent

Valid Strongly Agree 13 13.0 13.0 13.0

Agree 36 36.0 36.0 49.0

NeitherAgree/Dis-Agree 16 16.0 16.0 65.0

Dis-Agree 24 24.0 24.0 89.0

Strongly Dis-

Agree

11 11.0 11.0 100.0

Total 100 100.0 100.0


13% of the respondents have strongly agreed that Tata Indica V2 Xeta

has lived up to their expectations, 36% of them have agreed and from

the analysis 16% of them have neither agree/dis-agree.


dis-agreed that Indica Xeta car has not lived up to their expectations.


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Diagram-3.13

Strongly Dis-Agree

Dis-Agree


Agree

Strongly Agree

Percent

40

30

20

10

0

11

24

16

36

13


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14) Are you satisfied with present features of Tata Indica V2 Xeta (Petrol car)?

Table-3.14


Percent

Cumulative

Percent

Valid Completely Satisfied 16 16.0 16.0 16.0

Satisfied 38 38.0 38.0 54.0

Neither Satisfied/Dis-

Satisfied

13 13.0 13.0 67.0

Dis-Satisfied 23 23.0 23.0 90.0

Completely Dis-

Satisfied

10 10.0 10.0 100.0

Total 100 100.0 100.0


16% of the respondents are completely satisfied with present features

of Tata Indica V2 Xeta car, 38% of the respondents are satisfied and

from the analysis 13% of them are neither satisfied/dis-satisfied.

Nearly 23% of them are dis-satisfied and remaining 10% of them are


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completely dis-satisfied.


Diagram-3.14


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15) Are you satisfied with the schemes and sales promotion activities of Tata

Indica V2 Xeta (Petrol car)?

Completely Dis-Satis

Dis-Satisfied

Neither Satisfied/Di

Satisfied

Completely Satisfied

Percent

40

30

20

10

0

10

23

13

38

16


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Tabe-3.15


Percent

Cumulative

Percent

Valid Completely Satisfied 18 18.0 18.0 18.0

Satisfied 36 36.0 36.0 54.0

Neither Satisfied/Dis-

Satisfied

16 16.0 16.0 70.0

Dis-Satisfied 21 21.0 21.0 91.0

Completely Dis-Satisfied 9 9.0 9.0 100.0

Total 100 100.0 100.0


18% of the respondents are completely satisfied with the schemes and

sales promotion activities of Tata Indica V2 Xeta car, 36% of the

respondents are satisfied and from the analysis 16% of them are neither

satisfied/dis-satisfied.

Nearly 21% of them are dis-satisfied and remaining 9% of them are

completely dis-satisfied.



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Diagram-3.15

16) Do you recommend others to buy this car?

Table-3.16

Completely Dis-Satis

Dis-Satisfied

Neither Satisfied/Di

Satisfied

Completely Satisfied

Percent

40

30

20

10

0

9

21

16

36

18


58/68


Percent

Cumulative Percent

Valid Yes 73 73.0 73.0 73.0

No 27 27.0 27.0 100.0

Total 100 100.0 100.0


73% of the respondents are in favor of recommending others to buy

Tata Indica V2 Xeta car.

While remaining 27% of them are not in favor of recommending to

others.


Diagram-3.16


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CHAPTER-5

NoYes

Percent

80

60

40

20

0

27

73


60/68

CONCLUSION

Less than anticipated growth in the face of intensifying competition and rising costs

can hardly be expected to get the company foaming.

Tata Motors is a well known Automobile manufacturing company in the

Indian scenario and it is the leader with monopoly position in Diesel version cars and

with these achievements they have entered into petrol version cars with Tata Indica

V2 Xeta car.

By seeing the observations most of the customers are having positive

perception towards Tata Indica V2 Xeta car and are satisfied with its features such as

Child safety locks on rear door, Light intensity control etc. As Tata Motors is well


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known for its Diesel cars, so this car is also progressing continuously in Petrol

division as a new car of Tata motors to compete with other Petrol version car

companies.

SUGGESTIONS

As 49% of the respondents have Dis- Satisfied with mileage, therefore the

company should work on improving the mileage.

As 36% of the respondents have Dis-Agreed that Indica V2 Xeta car is fit for

rough roads, so the ground clearance of the vehicle should be increased to suit

the Indian roads.

47% of the respondents have complained that bonnet of the car is very tall

(Aero dynamic), thus the company should reduce the shape of the bonnet.

The firm should tap the un-tapped locations & market. This will help them in

increasing the business. Rural places are advised.


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The brand awareness campaigns should be conducted. The firm should work

on its Advertisements through local Medias.

Mobile test drive centers can be set up through-out Warangal Dharwad city.

There should be effective customer follow-up for those who come for test

drive.

BENEFITS OF THE PROJECT

The study will help the company to know the performance of Tata Indica V2 Xeta

car.

The company will come to know the most effective media t create awareness level

in Warangal city.

It will help the company to make effective advertisements to increase the

awareness of Indica V2 Xeta car.

The company will come to know how customers have perceived their Indica V2

Xeta car.


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It will help the company to predict their future sales of this car.

Questionnaire

Dear Sir/Madam,

I am pleased to introduce myself as MBA student of PES&Ts Belgaum

Institute of Management Studies, Belgaum. As a part of my curriculum I

am conducting a survey on A study on perception of customers towards

Tata Indica V2 XETA car and its awareness to increase the sales. The

information provided by you will be strictly kept confidential and used

for academic purpose only.

Your co-operation will be highly appreciated.

1. Do you own a car?

Yes No

2. Are you aware of Tata Indica V2 Xeta (Petrol car)?

Yes No

If No go to Q.No: 4


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3. How did you come to know about this car?

Friends Newspaper Television

Magazine Hoardings Internet

Any other, specify: ____________

4. Which companys car do you prefer while buying a car?

Tata Motors MUL Hyundai

Fiat Toyota G.M.

Honda Ford If any other, specify: __________

5. What are the features that attracted you to buy Tata Indica V2 Xeta (Petrol

car)?

Mileage Price Comfort

Safety Aesthetics Maintenance

Brand name Others, specify ______________________

6. Source of finance for purchase of Tata Indica V2 Xeta (Petrol car).

Cash Employee finance

Private finance Bank finance others, specify: ___________

7. Availability of parts for major repairs of Tata Indica V2 Xeta (Petrol car).

Easily available Available Not available

8. What is your experience about Tata Indica V2 Xeta (Petrol car)?


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Very Good Good Neither Good Nor Bad

Bad Very Bad

9. Indica V2 Xeta car is fit for rough roads.

Strongly Agree Agree Neither Agree Nor Dis-Agree

Dis-Agree Strongly Dis-Agree

10. I am satisfied with respect to mileage of Tata Indica V2 Xeta (Petrol car).

Strongly satisfied Satisfied Neither satisfied Nor Dis-satisfied

Dis Satisfied Strongly Dis- Satisfied

11. What do you feel about the price of Tata Indica V2 Xeta (Petrol car)?

Very High High Competitive

Low Very Low

12. Do you agree that Tata Indica V2 Xeta (Petrol car) is comfortable while

driving.



13. Whether Tata Indica V2 Xeta (Petrol car) have lived up to your expectations.



14. Are you aware of features of Tata Indica V2 Xeta (Petrol car).


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Sl.No. Features Yes No

1 Clear lens Head lamps

2 Light intensity control

3 Lamp in luggage compartment

4 Child safety locks on Rear Doors

.

5 Air Conditioning System.

15. Are you satisfied with present features of Tata Indica V2 Xeta (Petrol car)?

Completely Satisfied Satisfied Neither Satisfied Nor Dis-satisfied

Dis-Satisfied Completely Dis-Satisfied

16. Are you satisfied with the schemes and sales promotion activities of Tata

Indica V2 Xeta (Petrol car)?

Completely Satisfied Satisfied Neither Satisfied Nor Dis-Satisfied

Dis-Satisfied Completely Dis-Satisfied

17. Do you recommend others to buy this car?

Yes No

18. Please provide suggestions to improve the quality and performance of Tata

Indica V2 Xeta (Petrol Car?

___________________________________________________________________

___________________________________________________________________

___________________________________________________________________


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Please provide the below mentioned information:

Name:

_______________________________________________________

Address:

____________________________________________________________

Occupation: _________________________

Annual Income _______________________

Gender: Male [ ] Female [ ]

*** Thank You ***

BIBLIOGRAPHY

REFERENCE BOOKS:-

1. MARKETING RESEARCH Tull and Hawkins.

3. MARKETING Lamb, Hair, McDaniel.

WEBSITE:-

1. www.tatamotors.com

2. www.google.com.

3. www.khoj.com
http://www.google.com/http://www.google.com/


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tata-indica project - final edited

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