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MARKETING ANALYSIS OF TATA NANO

TATA NANO 2010TATA NANO 2012 TATA NANO 2013

2010 ANALYSISLAUNCHES - The News Of the Year ,LakhtakiaWait was over

Family Oriented Showcased that it was yet an another car but different.

TATA NANO 2010TATA NANO 2012 TATA NANO 2013

2012 ANALYSISShift of interest from family to friends

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New features after modifications

Targeting everyone.TATA NANO 2010TATA NANO 2012 TATA NANO 2013

2013 ANALYSIS

Focussed on the young generation and their celebrations

Showcasing the different colours and the brighter world

Its awesome and celebrating the car itself.Attached the generations craziness to the car.

Gave a new meaning to the word AWESOME.