TWISTER

- A journey from curiosity to reality

Nano Twist the smart city car

Abstract

We are the team of MGM’s IOM student and to attain the 3 objectives mention in the competition we would suggest the following promotional activity for Tata Nano Twist and target audience would be youngsters as they act as a catalyst in family buying decisions, women due to ease of driving provided by Nano Twist, nuclear families, etc.

1)To improve the enquiries: We recommend an exhibition of Nano Twist which would show a bi section of the car and also display the spare parts of the car. This would create a lot of curiosity in mind of audience and it would spread like a virus in the entire Aurangabad city.

The suggested location could be

TATA motors showrooms,such as SANYA motors.

Where;

1. Bisected car could be displayed at the showroom which would provide a better understanding of the car to customers.

2. Display of spare parts of the Car.3. Customer reviews, photos of Aurangabad owners of

Nano.4. Animations and advertisments of Nano Car on Screen.5. Smart Car, the Nano Twist.

2)To improve test drives- The best way to attract people for test drive is by convincing them at the venue of exhibition. By providing a good hospitality and valuing the customers by being polite and showing concern towards them will target the psychology of the customers and it will surely increase the willingness of the people to take the test drive.

The test drive could be scheduled by taking appointments from the customers.

3)To improve retail sales- the suggestions provided in the above two points would surely improve the retail sales and everybody is known that TATA is good at its after sales service.

Bi-section would definitely attract media coverage and this will enhance our promotional activity. If this doesn’t happens we could publish article in the leading news papers of Aurangabad city with the reviews of the people who visited the exhibition.