tata sky redefine - copy

8/8/2019 Tata Sky Redefine - Copy

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TATA SKYTATA SKYISKO LAGA DAALA TOH LIFE JINGALALA

Group membersTo

Prof.

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133133MillionTV sets

2

Cable &Satellite

57%

DD32%

DTH11%

Sales


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When was DD launchedWhen was DD launched

Cable was introduce in


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DD was the Ist player tolaunch DTH

DTH comes to India


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Key DTH playersKey DTH players

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Tata SkyTata Sky

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Services and featuresServices and features

y Providing different pack which suits thecustomer .

y Interactive channels / services likegames, devotional ,Active English etc.

y Channels in regional language.

y 360-degree communication for its

customers through mass media, both inurban and rural areas.

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Features and services (cont.)Features and services (cont.)

y 24x7 call centers, to answer customerqueries in 11 different languages, deal withcomplaints.

y Trained engineers to install Tata Sky inhomes.

y If the problem can't be resolvedimmediately, the subscriber box isreplaced on the spot.

y 24-hour "subscriber help" explaining thefeatures of the service.

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MarketingMarketing

yWalking into schools directly andconvincing teachers that children couldlearn multiplications and divisions directly

from TV & giving demonstrations.y Giving bundle pack to the customer like 2

months subscription free etc.

y Selling the setup box at a very low rate@999 without any condition.

y

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FeaturesFeaturesParentalControl

Regulate what your children watch on

your television by locking movies basedon the ratings provided by the channel or

by locking the entire channel.

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Search & Scan BannerSearch & Scan Banner

y Find out whats playing on anotherchannel without changing the channel you

are watching.

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GuideGuide

y Guide ends your search for the televisionlisting in the newspaper.With a 4-day on-

screen listing of programmes across all

channels, you can plan your televisionviewing four days in advance. This coupled

with a unique reminder service will

ensure that you never miss a programme.

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Diff. ways of rechargeDiff. ways of recharge

y Pick any of the recharge options availableto recharge your account. You can pay

using the recharge vouchers available in a

few denominations, via SMS, using ourcheque payment facility or by simply

paying online using your credit card/net

banking account.

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Interactive servicesInteractive services

y Interactive cooking

y Interactive games

y Interactive English

y Interactive devotional

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Movies on demand any timeMovies on demand any time

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y Youcan also subscribe to the

AnnualMega Packto get all the

channels and services onTata Sky

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So go ahead andmake yourlifeSo go ahead andmake yourlife

jingalalajingalala!!y Rs 1,599

Rs 999(inclusive of all taxes)

y Rs 1,000Waived OffInstallation Free Offer,

y Packages starting fromRs 150permonth(inclusive of all taxes)

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tata sky redefine - copy

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