Sales Presentation on Tata Swach Water purifier

Presented by: Vipul Patel

Tata Group• Tata Chemicals (TCL) is a part of the Tata group.

• TCL is operating in to diverse sectors like agriculture, animal nutrition, construction, consumer products, glass, metals, pharmaceuticals, soaps and detergents, and textiles and leather industries.

•TCL is committed to meeting the highest standards of corporate governance and business practices.

Why you need water purifier?

75% of the rural population in India does not have access to safe drinking water.

80% of diseases and 33% of deaths are caused by unsafe drinking water in world.

An estimated 500,000 children in India under five years of age die each year due to diarrhoea.

Source: UNICEF

Product’s detail Tata Swach Water purifier

Features:

No need to boil

No electricity required

No running water required

No chlorine ,no bromine, no iodine

TATA Swach Bulb works on patented

TSRF Technology which is based on path-

breaking nanotechnology

Benefits:Removes harmful bacteria and viruses

It is cost effective.

It protects from diseases like Diarrhoea, Cholera, Typhoid and Dysentery.

TATA Swach TSRF technology destroys harmful bacteria and viruses and its performance capabilities have been tested across reputed laboratories in India, United Kingdom (U.K.) and Netherlands.

The flow rate of the filter is 3-4 liters per hour.

Purification SystemMesh1 and Mesh2: Micro-mesh systems that remove the minutest visible impurities and make water clean & clear.  Mesh3: Unique detachable component. Ensures clear & pure water, even when subjected to very high levels of dirty water.

TATA Swach Bulb: Contains unique internationally tested TSRF™ Technology that destroys harmful bacteria and viruses.

TATA Swach Lock: Mark of originality to guarantee genuineness of TATA Swach Bulb.

TATA Swach Fuse: Advanced dual function

mechanism.  

Pure power indicator 

Advance auto shut mechanism

Weight: 3kgs,

Width: 300 mm,

Depth: 282 mm,

Height: 572 mm.

Material of construction: Food grade, non-toxic,

engineering plastic.

Product Demonstration

Tata Swach Bulb SpecificationsWeight : 0.6kgs,

Width : 146 mm,

Depth : 138 mm,

Height : 111 mm

Expected Life: up to 3000 liters

Material of construction: Food grade, non

toxic, engineering plastic.

Tata Swach SmartFeatures:

Uses Silver Nanotechnology to

effectively removes harmful bacteria

and viruses

Tata Swach Bulb : High purification

capacity of 3,000 liters

7.5+7.5 liters storage capacity

No electricity and no running water

required

Target Market Segment

This product is mainly targeted to rural customers that is R2,R3,R4 and urban customers that is B1,B2,C,D,E.

Competitiveness

Product MRP in

rupees

Capacity of

water

Price of the

cartage

Capacity Per

cartage

Tata Swach 1199 18 399 3000

Tata Swach

Smart899 15 399 3000

Product X 1750 20 200 750

Product Y 2000 18 365 1500

Product Policy

Tata Swach model is available in only one colour that White – Blue.

Tata Swach Smart model is available in two colours that green and pink.

Pricing and Payment Policy

Pricing Policy:Water purifier is sold on MRP.

Payment Policy:No credit transactions only sale in cash.

Promotional Offer

discount is given to offline purchasers

and

discount is available to online purchasers.

5%

3%

Distribution PolicyOur products are available in all over the India through our exclusive distribution network of Tata Salt.

We are also selling our products through Online in India only.

Customer Testimonials

Thank You!!!!!